Marketplace 4.0 at @CMEGroup




June 26, 2009
1.0




2.0




      3.0
3
4.0
Where we started

         P          People – Determine where our customers are



         O          Objectives – Decid...
Finding Your Audiences

Search          Know your search terms

Listen          Choose your platforms

Engage          It’...
Tactical Opportunities by Audience
Tactic       Audience            Create             Engage

Customer     Customers     ...
Be a leader in financial services social media
and influence opinion on what matters to us

Brand enthusiasm: Turn custome...
CME Group Corporate Social Media Guidelines


•   Managed and approved by Corporate Marketing
    Communications to remain...
4.0
Source: Wordle

                 11
Six Lessons Learned

                      It’s not a
  Be unique and       silver bullet for
  focus on value      commun...
What’s Next?

Measure and evaluate

Educate employees

Further integrated communications

Develop and integrate SEO




  ...
We are creating opportunities for
 customers to feel a part of our
 brand by listening to them and
 giving them ideas to t...
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Social Media at CME Group: Creating Marketplace 4.0

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Presentation given on June 26 at the Ragan Corporate Communications Social Media Conference in Chicago.

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Social Media at CME Group: Creating Marketplace 4.0

  1. 1. Marketplace 4.0 at @CMEGroup June 26, 2009
  2. 2. 1.0 2.0 3.0
  3. 3. 3
  4. 4. 4.0
  5. 5. Where we started P People – Determine where our customers are O Objectives – Decide what we want to achieve S Strategies – Plan for how relationships will change T Tech – Decide what SM platforms to use Source: Forrester 5
  6. 6. Finding Your Audiences Search Know your search terms Listen Choose your platforms Engage It’s not about you 6
  7. 7. Tactical Opportunities by Audience Tactic Audience Create Engage Customer Customers Relevant content Responsive Relations Reputation Customers/ Explain & inform Listen; give Management influencers/media solutions Thought Customers/ Engage in Listen and share Leadership influencers/media conversastion Sales & Customers Links Answer questions Promotion Issues & Customers/ Relevant content Know your Advocacy influencers/media followers; give back Education Non-customers Interesting Opportunity; content relevance 7
  8. 8. Be a leader in financial services social media and influence opinion on what matters to us Brand enthusiasm: Turn customers into “fans” Loyalty: Improve customer service Advocacy: Build and maintain support
  9. 9. CME Group Corporate Social Media Guidelines • Managed and approved by Corporate Marketing Communications to remain consistent to our brand and abide by regulators • Remains governed by CME Group's Code of Conduct and External Communications and Disclosure Policy • CME Group employees are personally responsible for the content they publish, which includes confidential information, opinions and copyright/disclosure rules 9
  10. 10. 4.0
  11. 11. Source: Wordle 11
  12. 12. Six Lessons Learned It’s not a Be unique and silver bullet for focus on value communication It’s two way Try new things and communication benchmark At the very least Be social, be monitor the good, be conversations curious 12
  13. 13. What’s Next? Measure and evaluate Educate employees Further integrated communications Develop and integrate SEO 13
  14. 14. We are creating opportunities for customers to feel a part of our brand by listening to them and giving them ideas to talk about. 14

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