• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
From Financial Currency to Social Currency
 

From Financial Currency to Social Currency

on

  • 1,258 views

Presented at June 17 at the Ragan Communications Social Media for Financial Communicators event

Presented at June 17 at the Ragan Communications Social Media for Financial Communicators event

Statistics

Views

Total Views
1,258
Views on SlideShare
1,255
Embed Views
3

Actions

Likes
1
Downloads
24
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    From Financial Currency to Social Currency From Financial Currency to Social Currency Presentation Transcript

    • @AllanSchoenberg @MichaelAShore @CMEGroup #SM4Finance
    • CME Group Overview • #1 futures exchange globally by volume • Multiple asset classes Combination is greater than the sum of its parts • Provide futures & options on futures trading & clearing • FY 2009 Revenue of $2.6B • Deep liquidity in key benchmarks • Strong record of growth across all asset classes through acquisitions and • Diverse, committed customer base strategic partnerships • Vertically integrated technology – CBOT Holdings (2007) and clearing • Commitment to excellence, – NYMEX Holdings (2008) innovation and customer focus – BM&FBOVESPA (2008) 3 – Dow Jones Indexes (2010)
    • Significantly Increasing Product Breadth Through Partnerships Over Last 12 Months • iBovespa • KOSPI 200 Equities • Nifty 50 • TIIE 28 • New indexes across cash, OTC, derivatives Index Services • Options volatility indexes on gold, corn, soybeans and crude oil • Mexican bonds Interest Rates • Overnight interest rates • Crude palm oil Commodities • Oman crude oil Green Products • Emissions 4
    • “Social media is people having real-time conversations online.” 5
    • 3.0 1.0 2.0
    • 4.0
    • “Social media is the new trading floor – it’s where traders now connect virtually.” 8
    • Content Matters
    • Brand Enthusiasm Build Customer Advocacy Service Issues Management
    • Go to Your Audience
    • • Customers/traders • Partners • Lawmakers Accessible • Regulators Transparent • Media Authentic • Influencers • Employees
    • • Where it all started (2007) • Fan/Like page • Objective is education
    • • Company profile • 5 Groups (4 private) • 24/7 focus groups
    • • Launched March 2010 • Thought leadership • Regulatory focus…for now
    • “I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
    • @StockTwits – the human ticker 17
    • What Drives Our Content?
    • • News -- media and bloggers • Make RSS your friend • Partnerships • Listen and respond • Be original • Regulations
    • Validation?
    • 756,000 Followers
    • 938 Twitter Lists
    • The Google Effect 23
    • Awards FOW Magazine – 2009 Innovation in Customer Service Award
    • Lessons Learned About Content • This is not about you…it’s about them (70/30) • It’s not a silver bullet • Be social…monitor, listen, respond • Try new things and benchmark • Understand the risks/rewards • Embrace face to face
    • Next Steps? • Company education/training • Financial Services/B2B Recognition (top 5) • Continue to connect with people -- monitor, listen, respond • Video 26
    • Twitter: @AllanSchoenberg @MichaelAShore @CMEGroup Blog: http://www.cmegroup.com/openmarkets http://www.b2bvoices.com LinkedIn: http://www.linkedin.com/in/allanschoenberg http://www.linkedin.com/in/michaelshore You can download this presentation here: http://www.slideshare.net/allancme