From Financial Currency to Social Currency

@AllanSchoenberg @MichaelAShore @CMEGroup #SM4Finance

CME Group Overview • #1 futures exchange globally by volume • Multiple asset classes Combination is greater than the sum of its parts • Provide futures & options on futures trading & clearing • FY 2009 Revenue of $2.6B • Deep liquidity in key benchmarks • Strong record of growth across all asset classes through acquisitions and • Diverse, committed customer base strategic partnerships • Vertically integrated technology – CBOT Holdings (2007) and clearing • Commitment to excellence, – NYMEX Holdings (2008) innovation and customer focus – BM&FBOVESPA (2008) 3 – Dow Jones Indexes (2010)

Significantly Increasing Product Breadth Through Partnerships Over Last 12 Months • iBovespa • KOSPI 200 Equities • Nifty 50 • TIIE 28 • New indexes across cash, OTC, derivatives Index Services • Options volatility indexes on gold, corn, soybeans and crude oil • Mexican bonds Interest Rates • Overnight interest rates • Crude palm oil Commodities • Oman crude oil Green Products • Emissions 4

“Social media is people having real-time conversations online.” 5

3.0 1.0 2.0

“Social media is the new trading floor – it’s where traders now connect virtually.” 8

Content Matters

Brand Enthusiasm Build Customer Advocacy Service Issues Management

Go to Your Audience

• Customers/traders • Partners • Lawmakers Accessible • Regulators Transparent • Media Authentic • Influencers • Employees

• Where it all started (2007) • Fan/Like page • Objective is education

• Company profile • 5 Groups (4 private) • 24/7 focus groups

• Launched March 2010 • Thought leadership • Regulatory focus…for now

“I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”

@StockTwits – the human ticker 17

What Drives Our Content?

• News -- media and bloggers • Make RSS your friend • Partnerships • Listen and respond • Be original • Regulations

Validation?

756,000 Followers

938 Twitter Lists

The Google Effect 23

Awards FOW Magazine – 2009 Innovation in Customer Service Award

Lessons Learned About Content • This is not about you…it’s about them (70/30) • It’s not a silver bullet • Be social…monitor, listen, respond • Try new things and benchmark • Understand the risks/rewards • Embrace face to face

Next Steps? • Company education/training • Financial Services/B2B Recognition (top 5) • Continue to connect with people -- monitor, listen, respond • Video 26

Twitter: @AllanSchoenberg @MichaelAShore @CMEGroup Blog: http://www.cmegroup.com/openmarkets http://www.b2bvoices.com LinkedIn: http://www.linkedin.com/in/allanschoenberg http://www.linkedin.com/in/michaelshore You can download this presentation here: http://www.slideshare.net/allancme

From Financial Currency to Social Currency

by Allan Schoenberg on Jun 21, 2010

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From Financial Currency to Social Currency — Presentation Transcript