Marketplace 4.0 at CME Group

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Presentation to University of Chicago Booth School Marketing Roundtable.

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Marketplace 4.0 at CME Group

  1. 1. Marketplace 4.0 @CMEGroup
  2. 2. CME Group Overview • #1 futures exchange globally by volume • Provide futures & options Combination is greater than the sum of its parts on futures trading & clearing • FY 2009 Revenue of $2.6B • Strong record of growth through acquisitions and • Deep liquidity in key benchmarks strategic partnerships across all asset classes • Diverse, committed customer base – CBOT Holdings (2007) • Vertically integrated technology – NYMEX Holdings (2008) and clearing – BM&FBOVESPA (2008) • Commitment to excellence, innovation and customer focus – Dow Jones Indexes (2010) 2
  3. 3. Driving Global Growth Percentage of total volume traded outside of US hours has increased from 15% in Q408 to 19% in Q409 Broadest global distribution • CME Globex customers in over 80 countries • Market data customers in 150 countries • Eight high speed, high capacity telecommunications hubs, with additional hub • Leadership becoming more • Joint ventures, equity planned for Kuala Lumpur distributed geographically investments, third party • Offices in NY, Washington D.C., services (order routing, CME Houston, London, Sao Paulo, Toyko Globex, CME Clearing) and Singapore • Growing global sales force 3
  4. 4. Social What?
  5. 5. “Social media is people having real-time conversations online.” 5
  6. 6. 3.0 1.0 2.0
  7. 7. 4.0 source: brian solis
  8. 8. 4.0
  9. 9. What’s Our Strategy?
  10. 10. @jbernoff @charleneli
  11. 11. Promote and Discuss the Key Attributes of Our Brand in Real Time Through Social Platforms Brand Enthusiasm Build Customer Advocacy Service Issues Management
  12. 12. 4.0
  13. 13. Those “aha” Moments
  14. 14. Know Your Audience "I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.” @IndianaGrainCo
  15. 15. @StockTwits – the human ticker 16
  16. 16. Who Do We Want to Reach?
  17. 17. • Customers/traders • Partners • Lawmakers Accessible • Regulators Transparent • Media Authentic • Influencers • Employees
  18. 18. Validation?
  19. 19. 754,732 Followers
  20. 20. 746 Twitter Lists
  21. 21. The Google Effect 22
  22. 22. BtoB Magazine
  23. 23. Lessons Learned • This is not about you…it’s about them (70/30) • It’s not a silver bullet • Be social…monitor, listen, respond • Try new things and benchmark • Understand the risks/rewards
  24. 24. Next Steps? • Company education/training • Financial Services/B2B Recognition (top 5) • Connect with people -- Monitor, listen, respond • Video 25
  25. 25. Twitter: @allanschoenberg/@CMEGroup Blog: http://www.cmegroup.com/openmarkets http://www.b2bvoices.com LinkedIn: http://www.linkedin/com/in/allanschoenberg You can download this presentation here: http://www.slideshare.net/allancme

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