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Marketplace 4.0 @CMEGroup
CME Group Overview
• #1 futures exchange
  globally by volume
• Provide futures & options            Combination is greater
                                      than the sum of its parts
  on futures trading &
  clearing
• FY 2009 Revenue of $2.6B
• Strong record of growth
  through acquisitions and      • Deep liquidity in key benchmarks
  strategic partnerships         across all asset classes
                                • Diverse, committed customer base
   – CBOT Holdings (2007)
                                • Vertically integrated technology
   – NYMEX Holdings (2008)       and clearing

   – BM&FBOVESPA (2008)
                                • Commitment to excellence,
                                 innovation and customer focus
   – Dow Jones Indexes (2010)
                                                                     2
Driving Global Growth
                           Percentage of total volume traded outside of US hours
                              has increased from 15% in Q408 to 19% in Q409




Broadest global
 distribution
• CME Globex
  customers in
  over 80 countries
• Market data
  customers in
  150 countries


• Eight high speed, high
  capacity telecommunications
  hubs, with additional hub   •   Leadership becoming more        • Joint ventures, equity
  planned for Kuala Lumpur        distributed geographically          investments, third party
                              • Offices in NY, Washington D.C.,       services (order routing, CME
                                  Houston, London, Sao Paulo, Toyko   Globex, CME Clearing)
                                  and Singapore
                              • Growing global sales force                                           3
Social What?
“Social media is people
   having real-time
 conversations online.”




                          5
Marketplace 4.0 at CME Group
3.0




1.0



      2.0
4.0

      source: brian solis
4.0
What’s Our Strategy?
@jbernoff
@charleneli
Promote and Discuss the Key Attributes of Our
 Brand in Real Time Through Social Platforms

                Brand Enthusiasm




      Build                        Customer
    Advocacy                        Service




                    Issues
                  Management
4.0
Those “aha” Moments
Know Your Audience



                     "I ended up having one of my
                     best days in months that
                     night," Mr. Grisafi said. "It really
                     affected me, to the sum of a
                     large amount of money.”
                                @IndianaGrainCo
@StockTwits – the human ticker




                                 16
Who Do We Want to Reach?
• Customers/traders

• Partners

• Lawmakers           Accessible
• Regulators          Transparent
• Media                Authentic
• Influencers

• Employees
Validation?
754,732 Followers
746 Twitter Lists
The Google Effect




                    22
BtoB Magazine
Lessons Learned

• This is not about you…it’s about them (70/30)

• It’s not a silver bullet

• Be social…monitor, listen, respond

• Try new things and benchmark

• Understand the risks/rewards
Next Steps?

• Company education/training

• Financial Services/B2B Recognition (top 5)

• Connect with people -- Monitor, listen, respond

• Video




                                                    25
Twitter: @allanschoenberg/@CMEGroup

Blog: http://www.cmegroup.com/openmarkets
      http://www.b2bvoices.com

LinkedIn: http://www.linkedin/com/in/allanschoenberg

You can download this presentation here:

http://www.slideshare.net/allancme

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Marketplace 4.0 at CME Group

  • 2. CME Group Overview • #1 futures exchange globally by volume • Provide futures & options Combination is greater than the sum of its parts on futures trading & clearing • FY 2009 Revenue of $2.6B • Strong record of growth through acquisitions and • Deep liquidity in key benchmarks strategic partnerships across all asset classes • Diverse, committed customer base – CBOT Holdings (2007) • Vertically integrated technology – NYMEX Holdings (2008) and clearing – BM&FBOVESPA (2008) • Commitment to excellence, innovation and customer focus – Dow Jones Indexes (2010) 2
  • 3. Driving Global Growth Percentage of total volume traded outside of US hours has increased from 15% in Q408 to 19% in Q409 Broadest global distribution • CME Globex customers in over 80 countries • Market data customers in 150 countries • Eight high speed, high capacity telecommunications hubs, with additional hub • Leadership becoming more • Joint ventures, equity planned for Kuala Lumpur distributed geographically investments, third party • Offices in NY, Washington D.C., services (order routing, CME Houston, London, Sao Paulo, Toyko Globex, CME Clearing) and Singapore • Growing global sales force 3
  • 5. “Social media is people having real-time conversations online.” 5
  • 7. 3.0 1.0 2.0
  • 8. 4.0 source: brian solis
  • 9. 4.0
  • 12. Promote and Discuss the Key Attributes of Our Brand in Real Time Through Social Platforms Brand Enthusiasm Build Customer Advocacy Service Issues Management
  • 13. 4.0
  • 15. Know Your Audience "I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.” @IndianaGrainCo
  • 16. @StockTwits – the human ticker 16
  • 17. Who Do We Want to Reach?
  • 18. • Customers/traders • Partners • Lawmakers Accessible • Regulators Transparent • Media Authentic • Influencers • Employees
  • 24. Lessons Learned • This is not about you…it’s about them (70/30) • It’s not a silver bullet • Be social…monitor, listen, respond • Try new things and benchmark • Understand the risks/rewards
  • 25. Next Steps? • Company education/training • Financial Services/B2B Recognition (top 5) • Connect with people -- Monitor, listen, respond • Video 25
  • 26. Twitter: @allanschoenberg/@CMEGroup Blog: http://www.cmegroup.com/openmarkets http://www.b2bvoices.com LinkedIn: http://www.linkedin/com/in/allanschoenberg You can download this presentation here: http://www.slideshare.net/allancme