B2B Huddle

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My presenation at the May 2, 2013, B2B Huddle event discussing social media and finance.

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B2B Huddle

  1. 1. @CMEGroup@allanschoenberg
  2. 2. *Traders have a long historyof sharing and processinginformation
  3. 3. CareersCompanyPage2007 20092008 2010 20132011 2012CMEGroupTVEMEAEnergyGrainsEquitiesFXRatesMetalsMedia*• The development of Social Media Working Group• China matters…and social really works• A focus the last 18 months on images
  4. 4. *StockTwits and otherplatforms focus on qualityof content
  5. 5. Loyalty: Build on service; go to our customersAdvocacy: Educate and maintain supportBrand enthusiasm: Turn followers into “fans”Monitor: Issues management in real time*
  6. 6. *Our focus is to build relationships andleverage the network of LinkedIn
  7. 7. *We build an editorial and contentcalendar around key initiatives
  8. 8. Top 10 Referred URLs Visits PageviewsAvg. VisitDurationPages/Visitwww.cmegroup.com/education/trading_challenge/ 731 1135 0:02:08 1.55www.cmegroup.com/ 677 2866 0:04:41 4.23www.cmegroup.com/trading/agricultural/grain-and-oilseed/soybean.html 228 351 0:02:42 1.54www.cmegroup.com/education/featured-reports/cme-group-currency-market-monitor-2012-q4.html 204 257 0:01:00 1.26www.cmegroup.com/education/events/2013-01-29-cme-fx-markets-in-a-zero-rate-world.html 135 173 0:00:29 1.28www.cmegroup.com/trading/energy/crude-oil/light-sweet-crude_quotes_settlements_futures.html 124 139 0:00:32 1.12www.cmegroup.com/trading/agricultural/ 93 659 0:07:43 7.09www.cmegroup.com/trading/agricultural/grain-and-oilseed/corn.html 90 180 0:06:37 2.00www.cmegroup.com/education/options.html 63 110 0:01:29 1.75www.cmegroup.com/trading/agricultural/grain-and-oilseed/wheat_quotes_globex.html 51 79 0:01:50 1.55*• Influence vs eyeball metrics• Find threads of information• Experiment
  9. 9. *http://www.cmegroup.com/company/idea-exchange.htmlOur goal is to go deeper into content,context and communities
  10. 10. • Use content as your differentiator• Know your content influencers (internal & external)• Maintain a consistent presence• Leverage partners and vendors• Measure your success (and failure)*
  11. 11. A live summary of my presentation today via @drawnalism
  12. 12. @allanschoenbergwww.b2bvoices.com@CMEGroupwww.cmegroup.com*

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