B2B Huddle
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

B2B Huddle

  • 3,949 views
Uploaded on

My presenation at the May 2, 2013, B2B Huddle event discussing social media and finance.

My presenation at the May 2, 2013, B2B Huddle event discussing social media and finance.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,949
On Slideshare
2,664
From Embeds
1,285
Number of Embeds
19

Actions

Shares
Downloads
3
Comments
0
Likes
1

Embeds 1,285

http://forimmediaterelease.biz 834
http://www.b2bhuddle.com 287
http://www.nevillehobson.com 123
http://holtz.com 17
http://corporatecommunications.collected.info 3
http://feeds.feedburner.com 3
http://www.seowerkt.com 3
http://www.kred.com 2
http://translate.googleusercontent.com 2
https://twitter.com 2
http://ns2.nevillehobson.eu 1
http://209.105.237.181 1
http://webcache.googleusercontent.com 1
http://www.newsblur.com 1
http://bucote.blogspot.com 1
http://bucote.blogspot.ca 1
http://www.hanrss.com 1
http://kred.com 1
http://www.forimmediaterelease.biz 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @CMEGroup@allanschoenberg
  • 2. *Traders have a long historyof sharing and processinginformation
  • 3. CareersCompanyPage2007 20092008 2010 20132011 2012CMEGroupTVEMEAEnergyGrainsEquitiesFXRatesMetalsMedia*• The development of Social Media Working Group• China matters…and social really works• A focus the last 18 months on images
  • 4. *StockTwits and otherplatforms focus on qualityof content
  • 5. Loyalty: Build on service; go to our customersAdvocacy: Educate and maintain supportBrand enthusiasm: Turn followers into “fans”Monitor: Issues management in real time*
  • 6. *Our focus is to build relationships andleverage the network of LinkedIn
  • 7. *We build an editorial and contentcalendar around key initiatives
  • 8. Top 10 Referred URLs Visits PageviewsAvg. VisitDurationPages/Visitwww.cmegroup.com/education/trading_challenge/ 731 1135 0:02:08 1.55www.cmegroup.com/ 677 2866 0:04:41 4.23www.cmegroup.com/trading/agricultural/grain-and-oilseed/soybean.html 228 351 0:02:42 1.54www.cmegroup.com/education/featured-reports/cme-group-currency-market-monitor-2012-q4.html 204 257 0:01:00 1.26www.cmegroup.com/education/events/2013-01-29-cme-fx-markets-in-a-zero-rate-world.html 135 173 0:00:29 1.28www.cmegroup.com/trading/energy/crude-oil/light-sweet-crude_quotes_settlements_futures.html 124 139 0:00:32 1.12www.cmegroup.com/trading/agricultural/ 93 659 0:07:43 7.09www.cmegroup.com/trading/agricultural/grain-and-oilseed/corn.html 90 180 0:06:37 2.00www.cmegroup.com/education/options.html 63 110 0:01:29 1.75www.cmegroup.com/trading/agricultural/grain-and-oilseed/wheat_quotes_globex.html 51 79 0:01:50 1.55*• Influence vs eyeball metrics• Find threads of information• Experiment
  • 9. *http://www.cmegroup.com/company/idea-exchange.htmlOur goal is to go deeper into content,context and communities
  • 10. • Use content as your differentiator• Know your content influencers (internal & external)• Maintain a consistent presence• Leverage partners and vendors• Measure your success (and failure)*
  • 11. A live summary of my presentation today via @drawnalism
  • 12. @allanschoenbergwww.b2bvoices.com@CMEGroupwww.cmegroup.com*