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B2B Huddle

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My presenation at the May 2, 2013, B2B Huddle event discussing social media and finance.

My presenation at the May 2, 2013, B2B Huddle event discussing social media and finance.

Published in: Economy & Finance, Business

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  • 1. @CMEGroup@allanschoenberg
  • 2. *Traders have a long historyof sharing and processinginformation
  • 3. CareersCompanyPage2007 20092008 2010 20132011 2012CMEGroupTVEMEAEnergyGrainsEquitiesFXRatesMetalsMedia*• The development of Social Media Working Group• China matters…and social really works• A focus the last 18 months on images
  • 4. *StockTwits and otherplatforms focus on qualityof content
  • 5. Loyalty: Build on service; go to our customersAdvocacy: Educate and maintain supportBrand enthusiasm: Turn followers into “fans”Monitor: Issues management in real time*
  • 6. *Our focus is to build relationships andleverage the network of LinkedIn
  • 7. *We build an editorial and contentcalendar around key initiatives
  • 8. Top 10 Referred URLs Visits PageviewsAvg. VisitDurationPages/Visitwww.cmegroup.com/education/trading_challenge/ 731 1135 0:02:08 1.55www.cmegroup.com/ 677 2866 0:04:41 4.23www.cmegroup.com/trading/agricultural/grain-and-oilseed/soybean.html 228 351 0:02:42 1.54www.cmegroup.com/education/featured-reports/cme-group-currency-market-monitor-2012-q4.html 204 257 0:01:00 1.26www.cmegroup.com/education/events/2013-01-29-cme-fx-markets-in-a-zero-rate-world.html 135 173 0:00:29 1.28www.cmegroup.com/trading/energy/crude-oil/light-sweet-crude_quotes_settlements_futures.html 124 139 0:00:32 1.12www.cmegroup.com/trading/agricultural/ 93 659 0:07:43 7.09www.cmegroup.com/trading/agricultural/grain-and-oilseed/corn.html 90 180 0:06:37 2.00www.cmegroup.com/education/options.html 63 110 0:01:29 1.75www.cmegroup.com/trading/agricultural/grain-and-oilseed/wheat_quotes_globex.html 51 79 0:01:50 1.55*• Influence vs eyeball metrics• Find threads of information• Experiment
  • 9. *http://www.cmegroup.com/company/idea-exchange.htmlOur goal is to go deeper into content,context and communities
  • 10. • Use content as your differentiator• Know your content influencers (internal & external)• Maintain a consistent presence• Leverage partners and vendors• Measure your success (and failure)*
  • 11. A live summary of my presentation today via @drawnalism
  • 12. @allanschoenbergwww.b2bvoices.com@CMEGroupwww.cmegroup.com*