Sla Dec2 2009


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Sla Dec2 2009

  1. 1. Social Media in Academic Libraries By Allan Cho Program Services Librarian Irving K. Barber Learning Centre, UBC Library
  2. 2. Agenda in 15 Minutes <ul><li>1. Generation Y, Digital Natives, Millennials </li></ul><ul><li>2. What works, What doesn’t? </li></ul><ul><li>3. UBC Initiatives in Social Media </li></ul><ul><li>4. Opportunities & Challenges </li></ul><ul><li>5. Intellectual Property & Copyright </li></ul>
  3. 3. Irving K. Barber Learning Centre <ul><li>Main audience: students, faculty & community </li></ul><ul><li>Core collection - Programs & Services </li></ul>
  4. 4. Target Audience @ UBC Library: Students (Population: 30,000+) <ul><li>Born in the late 1980’s & 1990’s </li></ul><ul><li>Used to texting , and IM and new media used through websites like YouTube and social networking sites like Facebook , Myspace , and Twitter </li></ul><ul><li>Referred to as Millennials or “Generation Y” </li></ul>
  5. 5. Most Popular Social Media Tools For College Students According to Allan Cho <ul><li>(1) Youtube </li></ul><ul><li>(2) World of Warcraft </li></ul><ul><li>(3) Facebook </li></ul>
  6. 6. Informal vs. Formal Social Media <ul><li>Rate My vs. UBC evaluations </li></ul><ul><li>Xanga vs. UBC Wordpress </li></ul><ul><li>Facebook vs. Email </li></ul>
  7. 7. Digital Outreach Tools <ul><li>IKBLC Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Youtube Partners </li></ul><ul><li>RSS </li></ul><ul><li>Drupal (CMS) </li></ul>
  8. 8. What didn’t work? iTunes U <ul><li>Mac vs. PC dilemma </li></ul><ul><li>Web as a platform (i.e. UBC library stations do not have iTunes installed) </li></ul><ul><li>Slow to download </li></ul><ul><li>Clunky interface </li></ul>
  9. 9. Youtube Partners
  10. 10. Initiative #1: Tools For Outreach & Teaching (TOTS) <ul><li>Aim : </li></ul><ul><li>Each sessions include technology and speakers that highlight some of their applications of these tools. A &quot;sandbox&quot; environment, followed by a discussion of their value for teaching and outreach. </li></ul><ul><li>Topics Included : </li></ul><ul><li>Wikis </li></ul><ul><li>Social networking tools - Instant Messaging - Blogs for Subject and Branch liaison </li></ul><ul><li>RSS feeds </li></ul><ul><li>Customized search engines </li></ul><ul><li>Podcasting </li></ul><ul><li>Micrblogging - Twitter </li></ul>
  11. 11. Initiative #2: Library Journal Club <ul><li>2009 annual Horizon Report . </li></ul><ul><li>Topics for one session: </li></ul><ul><li>  </li></ul><ul><li>One Year or Less: Cloud Computing </li></ul><ul><li>Two to Three Years: Geo-tagging </li></ul><ul><li>Two to Three Years: The Personal Web </li></ul>
  12. 12. Initiative#3: M-Libraries Conference @ UBC <ul><li>Explored and shared work carried out in libraries around the world to deliver services and resources to users 'on the move,' </li></ul><ul><li>A growing plethora of mobile and hand-held devices. </li></ul>
  13. 13. (New Course) LIBR 559M at SLAIS <ul><li>LIBR 559M (3 cr.) </li></ul><ul><li>Social Media for Information Professionals </li></ul><ul><li>  </li></ul><ul><li>This course examines social media (i.e. blogs, bookmarking, mashups, wikis, and social networking sites), its concomitant trends (i.e. web 2.0, library 2.0) and how web 2.0 principles can be applied to the delivery of information services in the digital age. </li></ul>
  14. 14. Using Twitter for Outreach
  15. 15. Intellectual Property & Copyright <ul><li>Who owns what? </li></ul><ul><li>Policies and consent forms for webcasts </li></ul><ul><li>Lawrence Lessig – Remix! </li></ul>
  16. 16. Simon Fraser University & Web 2.0 <ul><li>The Library's most recent 3-year plan named the integration of appropriate Web </li></ul><ul><li>2.0 features into the library website as a priority. The Web Ideas Working Group </li></ul><ul><li>(WIWG) tasked with making improvements to the library's public web pages. </li></ul><ul><li>Goals are to: </li></ul><ul><li>(1) Examine and integrate current and emerging web technologies, including Web 2.0 features, in the Library's web site </li></ul><ul><li>(2) Elicit ideas for new web initiatives from staff and end users </li></ul><ul><li>(3) Provide training and information to staff and end users on new web technologies.&quot; </li></ul><ul><li>Email correspondence: Dean Giustini, 2009 . </li></ul>
  17. 17. Questions & Feedback? <ul><li>Allan Cho </li></ul><ul><li>Program Services Librarian </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Twitter: @allancho </li></ul>