Accelerate Your Business Using Web Technology<br />Allan Chao<br />Startup V8<br />allan@StartupV8.com<br />San Francisco ...
Introductions<br />Who you are<br />What you do<br />What you would like to learn about<br />
The Agenda<br />Ways to Build a Website<br />Ways to build a website yourself<br />How to Hire a Freelancer<br />Website b...
Websites… before we start<br />Think about your target budget first!!!<br />$0 = Ask a friend to do it for free… (more on ...
DIY Website Building<br />Advantages:<br />FREE! (or very low cost)<br />Total ownership<br />Change content at your will<...
DIY Website Building Tools<br />Best and the worst<br />Best<br />Wordpress.com<br />SquareSpace.com<br />MoonFruit.com<br...
Let’s Build a Basic Website<br />Are we going to learn HTML? NO!!!<br />For this example, we’ll use Wordpress.com<br />Any...
Hiring a Freelancer<br />Finding a Freelancer<br />Craigslist <br />Online web browsing ($$$)<br />Online freelancer site...
Questions to ask a Freelancer<br />What area do you specialize in, and who does the rest?<br />Graphic Design = the look a...
Common Freelancer Pitfalls<br />Strength in a single skill, weak in others<br />Great designers don’t program!<br />Great ...
Why use a Company?<br />Aspects of Website Creation<br />Architecture and platform<br />User interface design<br />Graphic...
SEO = Search Engine Optimization<br />aka “organic” listings<br />“I want to be on the top of Google!”<br />For small busi...
SEM = Search Engine Marketing<br />aka Keyword advertising<br />Google Adwords, Bing, Yahoo<br />Pay per click, $0.50-$20,...
What about Social Media?<br />What is Social Media?<br />Blogs (Wordpress, Blogger)<br />Social Networks (Facebook, Linked...
Other notes about websites<br />Technology platforms<br />PHP vs .NET, WordpressvsJoomla, etc.<br />Very difficult to chan...
Mobile and Smartphones<br />Huge growth… very analogous to .com boom in 1990s<br />iPhone and Android<br />Blackberry and ...
Mobile App vs Mobile Website<br />What’s the difference?<br />Interested in building a mobile app?<br />What’s the purpose...
iPhone, Android, BlackBerry, Win7<br />Market share?<br />All platforms are very different, apps are not transferrable bet...
Native app vs Web app<br />HTML5<br />Huge cost of development difference<br />5 Common Reasons for Native Apps<br />Perfo...
Customer Relations Management<br />The “database”<br />Used for B2B sales and account management<br />Leads<br />Prospects...
Web-based CRM<br />SalesForce is popular for enterprise<br />Very full-featured<br />Lots of integration (e.g. mobile phon...
What is the “Cloud”?<br />Web-based, as opposed to installed on desktop<br />Advantages<br />Accessible anywhere<br />More...
Examples of Cloud Services<br />Personal Cloud Services<br />Email (Gmail, Hotmail, Yahoo mail)<br />Photo sharing (Flickr...
Thank you!<br />Please fill out the evaluation form<br />Ask me if you have any specific questions<br />Allan Chao<br />St...
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Sba 20110810 - accelerate your business using web technology

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Sba 20110810 - accelerate your business using web technology

  1. 1. Accelerate Your Business Using Web Technology<br />Allan Chao<br />Startup V8<br />allan@StartupV8.com<br />San Francisco SBA 2011<br />
  2. 2. Introductions<br />Who you are<br />What you do<br />What you would like to learn about<br />
  3. 3. The Agenda<br />Ways to Build a Website<br />Ways to build a website yourself<br />How to Hire a Freelancer<br />Website building process and companies<br />Mobile and Smartphone Technology<br />iPhone vs Android vs Blackberry vs Windows Mobile<br />Native apps vs web apps<br />Customer Relations Management (CRM)<br />Your memory<br />Excel<br />SalesForcevsHighRisevs Others<br />Cloud based apps<br />What is the Cloud?<br />Google Apps<br />IP telephony (Skype, Grasshopper)<br />Cloud storage (Dropbox)<br />E-Contracts, Digital Signatures (Docusign)<br />Digital Invoicing (Freshbooks)<br />
  4. 4. Websites… before we start<br />Think about your target budget first!!!<br />$0 = Ask a friend to do it for free… (more on this later)<br />$10-$100 = Do-It-Yourself website building tools<br />$500-2500 = Individual freelancer<br />$1500-7500 = Full service company<br />$20,000+ = Hire someone full time in-house<br />Also think about your target timeline<br />2-6 weeks = Full service company<br />2-3 months = freelancer<br />3-6 months = a friend doing it for free<br />You get what you put into it (money, time, effort)<br />
  5. 5. DIY Website Building<br />Advantages:<br />FREE! (or very low cost)<br />Total ownership<br />Change content at your will<br />Easy? (if tech-savvy)<br />Disadvantages:<br />Lots to learn<br />Most time consuming<br />Always template-based, not customizable<br />Must be moderately tech-savvy<br />
  6. 6. DIY Website Building Tools<br />Best and the worst<br />Best<br />Wordpress.com<br />SquareSpace.com<br />MoonFruit.com<br />Worst<br />Web.com<br />Vistaprint Instant Website<br />GoDaddy Website Tonight<br />
  7. 7. Let’s Build a Basic Website<br />Are we going to learn HTML? NO!!!<br />For this example, we’ll use Wordpress.com<br />Any ideas for the topic?<br />http://www.randomwebsite.com/<br />Choose a template design<br />Write some basic content, add a picture or two<br />Add a contact form<br />We’re done!<br />
  8. 8. Hiring a Freelancer<br />Finding a Freelancer<br />Craigslist <br />Online web browsing ($$$)<br />Online freelancer sites: (high risk for the non-technical)<br />RentaCoder<br />Odesk<br />Elance<br />In-person Networking and Referrals <br />Most Common Mistake: Having someone you know do it for free (or for almost nothing)<br />Never finishes<br />Low quality<br />Eventually end up re-doing it completely<br />
  9. 9. Questions to ask a Freelancer<br />What area do you specialize in, and who does the rest?<br />Graphic Design = the look and feel<br />Programming = the code<br />Marketing = the search engine placement<br />Copywriting = the content on the site<br />What CMS platform do you recommend (if any)?<br />Wordpress – popular, but not a silver bullet<br />Joomla / Drupal / dotnet<br />None<br />Project cost and timeline?<br />Most importantly, ask yourself: Do you trust them?<br />
  10. 10. Common Freelancer Pitfalls<br />Strength in a single skill, weak in others<br />Great designers don’t program!<br />Great programmers don’t design!<br />Neither group does marketing!<br />Jack of all trades, master of none<br />Mutually exclusive skill sets…<br />E.g. auto mechanic vs paint job<br />Poor project planning<br />Goes over budget in both time and money<br />Constantly feel “out of the loop”<br />
  11. 11. Why use a Company?<br />Aspects of Website Creation<br />Architecture and platform<br />User interface design<br />Graphic design<br />Programming<br />Copywriting<br />Marketing<br />SEO (organic)<br />SEM (keyword bidding)<br />Ad Networks (display ads, banner ads)<br />More expensive in the beginning, but better results<br />Better as a long term investment<br />
  12. 12. SEO = Search Engine Optimization<br />aka “organic” listings<br />“I want to be on the top of Google!”<br />For small businesses, target “long-tail” keywords. E.g. “San Francisco flood repair”, not “flood repair”<br />Very complex algorithms, constant changes<br />Can be very challenging, depending on market saturation<br />“Guaranteed rankings” are “blackhat”! Google will ban the site!<br />Trust is very important, fraud/cheating is pervasive<br />
  13. 13. SEM = Search Engine Marketing<br />aka Keyword advertising<br />Google Adwords, Bing, Yahoo<br />Pay per click, $0.50-$20, depending on keywords<br />Much more stable source leads<br />Must be set up correctly, or else could be wasting money<br />Many factors still at play, such as quality score<br />
  14. 14. What about Social Media?<br />What is Social Media?<br />Blogs (Wordpress, Blogger)<br />Social Networks (Facebook, LinkedIn)<br />Microblogs (Twitter)<br />Location-based (Foursquare)<br />Events (meetup.com, Eventbrite)<br />News and Bookmarking (Digg, Delicious)<br />Much, much more<br />Free or very cheap, but massive time investment with questionable payoff<br />Useful for branding as a “modern” company in touch with community<br />Technically easy - Mostly unrelated to your main website<br />Additional services could be offered by a company or freelancer<br />
  15. 15. Other notes about websites<br />Technology platforms<br />PHP vs .NET, WordpressvsJoomla, etc.<br />Very difficult to change platforms after much use<br />Must be strategic about technology platform choice<br />Ecommerce and payment processing<br />Ecommerce sites have much more complex requirements<br />Paypal, Google Checkout, Authorize.NET<br />High tech web startup idea?<br />“I have an idea!” (next Groupon)<br />Software development teams (internal or external)<br />Management and Product Development can be very complex<br />Unlimited cost potential… $$$$$+ (e.g. Google is a website…)<br />
  16. 16. Mobile and Smartphones<br />Huge growth… very analogous to .com boom in 1990s<br />iPhone and Android<br />Blackberry and Windows Mobile<br />Tablets (iPad)<br />Mobile Payments (Square)<br />Location-based social media (Foursquare)<br />Location-based advertising for B&M stores<br />
  17. 17. Mobile App vs Mobile Website<br />What’s the difference?<br />Interested in building a mobile app?<br />What’s the purpose?<br />Generate income? App sales? In-app sales?<br />Marketing? Branding? Customer service?<br />http://mashable.com/2011/02/24/mobile-app-dev-cost/<br />
  18. 18. iPhone, Android, BlackBerry, Win7<br />Market share?<br />All platforms are very different, apps are not transferrable between platforms<br />
  19. 19. Native app vs Web app<br />HTML5<br />Huge cost of development difference<br />5 Common Reasons for Native Apps<br />Performance<br />Offline Mode<br />Findability<br />Device Attributes<br />Monetization<br />Native-app only<br />Geolocation API<br />Camera<br />Address Book<br />Accelerometer<br />
  20. 20. Customer Relations Management<br />The “database”<br />Used for B2B sales and account management<br />Leads<br />Prospects<br />Accounts<br />Notes<br />Non-web solutions<br />Memory<br />Address book<br />Excel<br />
  21. 21. Web-based CRM<br />SalesForce is popular for enterprise<br />Very full-featured<br />Lots of integration (e.g. mobile phones)<br />Lots of reports (e.g. outstanding accounts)<br />Lots of management (e.g. user roles)<br />HighRise is popular for startups<br />Much simpler<br />Cheaper<br />Fewer features<br />Many other options<br />
  22. 22. What is the “Cloud”?<br />Web-based, as opposed to installed on desktop<br />Advantages<br />Accessible anywhere<br />More reliable (practically 24x7, backups handled automatically)<br />No upgrades<br />Pricing<br />Cheaper, recurring payments instead of one-time purchase<br />Usually freemium = free trial, or free basic version<br />Can be faster (doesn’t depend on your computer)<br />Disadvantages<br />Question of data ownership<br />Question of reliability<br />Trust in the cloud service provider<br />
  23. 23. Examples of Cloud Services<br />Personal Cloud Services<br />Email (Gmail, Hotmail, Yahoo mail)<br />Photo sharing (Flickr)<br />Video sharing (Youtube)<br />Business Cloud Services<br />Google Apps<br />IP telephony (Skype, Grasshopper)<br />Cloud storage (Dropbox)<br />E-Contracts, Digital Signatures (Docusign)<br />Digital Invoicing (Freshbooks)<br />
  24. 24. Thank you!<br />Please fill out the evaluation form<br />Ask me if you have any specific questions<br />Allan Chao<br />Startup V8<br />allan@StartupV8.com<br />Startup V8 helps entrepreneurs turn their vision into reality. We handle the entire engineering and product development for new web and mobile startups. Contact us to learn more.<br />

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