How to buildthe next FacebookA step by step guide to build the web- & mobile apps of tomorrowallan@blossom.io@allanberger
ContentIntro	  How	  to	  build	  the	  next	  Facebook	  Customer	  Lifecycle	  Recap	  Books	  Q&A	  How to build the ne...
IntroVienna	  University	  of	  Technology	  Startup	  (MyCarMovie)	  Agencies	  	   	   High	  Traffic	  Facebook	  Apps	  ...
IntroUSA TripVisited Facebook   -> Great development processWill you build the next Facebook?How to build the next Facebook
Facebook Today800+	  million	  acSve	  users	   	   	  	   	   Messaging,	  News,	  Gaming,	  Movie	  Trailers	  $3.7	  bi...
Facemash
Facebook - 8 yrs ago
Ship earlyBuild something quickly (Prototype)Minimum Viable Product (MVP)Get feedback earlierHow to build the next Facebook
Ship often
Ship oftenShip as soon as a feature is readyGet continuous feedbackRoll back a version quicklyHow to build the next Facebook
FocusFocus on the most important problemsLow hanging fruit: Improve what worksSounds simple, but most companies waste a lo...
Focus (2005)
Focus (2007)
Focus (2010)
Focus (2012)
Be boldMake bold decisions, even if wrong sometimesNo risks -> No learningBuilding great things means taking risksHow to b...
Be boldTrust your gut feeling: Real Identity
Be boldTrust your gut feeling: Timeline
Be boldTrust your gut feeling:Acquired Friendfeed (small company)Brad Taylor was hired as CTO of FacebookHow to build the ...
Be openShare more information -> better decisions ->greater impactCommunication is a key factorFacebook:Hackathon (Chat, T...
Customer LifecycleAcquisition           – What channels do users come from?Activation            – What % had a "happy" in...
Customer LifecycleDave McClure500 StartupsTells teams to think about itPirate MetricsHow to build the next Facebook
AquisitionChannels,	  Channels,	  Channels	  (Newsleers,	  Blogs,	  Campaigns,	  …)	  	  Facebook	  now:	  mouth-­‐to-­‐mo...
ActivationProvide	  great	  iniSal	  experience/	  smooth	  onboarding	  Make	  your	  product	  aracSve	  /	  show	  your...
RetentionGet	  your	  customers	  back!	  Remind	  them	  why	  you	  are	  valuable	  to	  them	  (Email,	  Personal	  Up...
ReferralWill	  people	  tell	  their	  friends?	  Provide	  great	  app	  experience	  Only	  happy	  customers	  will	  r...
Referral       1	  invite	  =	  250	  MB	  Free	  
Referral   Rate	  aeer	  you	  had	  a	  great	  experience	  
Referral
RevenueMoneSzaSon	  Models	  eBook	   	   1	  Sme	  payment	  	  SpoSfy	   	   SubscripSon	  /	  Recurring	  Payment	  Fac...
Recap       Ship early –> Learn earlyHow to build the next Facebook
Recap      Ship often -> Learn oftenHow to build the next Facebook
Recap         Focus on what mattersHow to build the next Facebook
Recap               Think about the              Customer LifecycleHow to build the next Facebook
Books            The Lean Startup            Eric Ries            Running Lean (2nd Edition)            Ash Maurya        ...
Workshop               Metrics for PiratesHow to build the next Facebook
MVP ExampleApple Appstore: highlight        Website: http://highlig.ht/How to build the next Facebook
Thank you. Questions?         @allanberger         allan@blossom.io         http://www.blossom.ioHow to build the next Fac...
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How to build the next Facebook

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A step by step guide to build the web & mobile apps of tomorrow

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How to build the next Facebook

  1. 1. How to buildthe next FacebookA step by step guide to build the web- & mobile apps of tomorrowallan@blossom.io@allanberger
  2. 2. ContentIntro  How  to  build  the  next  Facebook  Customer  Lifecycle  Recap  Books  Q&A  How to build the next Facebook
  3. 3. IntroVienna  University  of  Technology  Startup  (MyCarMovie)  Agencies       High  Traffic  Facebook  Apps       Web-­‐  &  Mobile  sites  Own  company:  blossom.io  How to build the next Facebook
  4. 4. IntroUSA TripVisited Facebook -> Great development processWill you build the next Facebook?How to build the next Facebook
  5. 5. Facebook Today800+  million  acSve  users           Messaging,  News,  Gaming,  Movie  Trailers  $3.7  billion  revenue  in  2011  How to build the next Facebook
  6. 6. Facemash
  7. 7. Facebook - 8 yrs ago
  8. 8. Ship earlyBuild something quickly (Prototype)Minimum Viable Product (MVP)Get feedback earlierHow to build the next Facebook
  9. 9. Ship often
  10. 10. Ship oftenShip as soon as a feature is readyGet continuous feedbackRoll back a version quicklyHow to build the next Facebook
  11. 11. FocusFocus on the most important problemsLow hanging fruit: Improve what worksSounds simple, but most companies waste a lotof timeHow to build the next Facebook
  12. 12. Focus (2005)
  13. 13. Focus (2007)
  14. 14. Focus (2010)
  15. 15. Focus (2012)
  16. 16. Be boldMake bold decisions, even if wrong sometimesNo risks -> No learningBuilding great things means taking risksHow to build the next Facebook
  17. 17. Be boldTrust your gut feeling: Real Identity
  18. 18. Be boldTrust your gut feeling: Timeline
  19. 19. Be boldTrust your gut feeling:Acquired Friendfeed (small company)Brad Taylor was hired as CTO of FacebookHow to build the next Facebook
  20. 20. Be openShare more information -> better decisions ->greater impactCommunication is a key factorFacebook:Hackathon (Chat, Timeline, Video)How to build the next Facebook
  21. 21. Customer LifecycleAcquisition – What channels do users come from?Activation – What % had a "happy" initial experience?Retention – Do they come back?Referral – Do they like it enough to tell friends?Revenue – Do they Pay?How to build the next Facebook
  22. 22. Customer LifecycleDave McClure500 StartupsTells teams to think about itPirate MetricsHow to build the next Facebook
  23. 23. AquisitionChannels,  Channels,  Channels  (Newsleers,  Blogs,  Campaigns,  …)    Facebook  now:  mouth-­‐to-­‐mouth,  brands,  media  Facebook  earlier:  mouth-­‐to-­‐mouth  (Harvard)  How to build the next Facebook
  24. 24. ActivationProvide  great  iniSal  experience/  smooth  onboarding  Make  your  product  aracSve  /  show  your  value  Values  of  Facebook:  Easily  get  in  touch  with  friends,  classmates,  network  updates  …  How to build the next Facebook
  25. 25. RetentionGet  your  customers  back!  Remind  them  why  you  are  valuable  to  them  (Email,  Personal  Updates)  Facebook:  Magic  Number  10  How to build the next Facebook
  26. 26. ReferralWill  people  tell  their  friends?  Provide  great  app  experience  Only  happy  customers  will  refer  you  How to build the next Facebook
  27. 27. Referral 1  invite  =  250  MB  Free  
  28. 28. Referral Rate  aeer  you  had  a  great  experience  
  29. 29. Referral
  30. 30. RevenueMoneSzaSon  Models  eBook     1  Sme  payment    SpoSfy     SubscripSon  /  Recurring  Payment  Facebook   Partners  (Ads,  Gaming)  How to build the next Facebook
  31. 31. Recap Ship early –> Learn earlyHow to build the next Facebook
  32. 32. Recap Ship often -> Learn oftenHow to build the next Facebook
  33. 33. Recap Focus on what mattersHow to build the next Facebook
  34. 34. Recap Think about the Customer LifecycleHow to build the next Facebook
  35. 35. Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas MathisHow to build the next Facebook
  36. 36. Workshop Metrics for PiratesHow to build the next Facebook
  37. 37. MVP ExampleApple Appstore: highlight Website: http://highlig.ht/How to build the next Facebook
  38. 38. Thank you. Questions? @allanberger allan@blossom.io http://www.blossom.ioHow to build the next Facebook
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