Your SlideShare is downloading. ×
0
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
How to build the next Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to build the next Facebook

1,036

Published on

A step by step guide to build the web & mobile apps of tomorrow

A step by step guide to build the web & mobile apps of tomorrow

Published in: Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,036
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to buildthe next FacebookA step by step guide to build the web- & mobile apps of tomorrowallan@blossom.io@allanberger
  • 2. ContentIntro  How  to  build  the  next  Facebook  Customer  Lifecycle  Recap  Books  Q&A  How to build the next Facebook
  • 3. IntroVienna  University  of  Technology  Startup  (MyCarMovie)  Agencies       High  Traffic  Facebook  Apps       Web-­‐  &  Mobile  sites  Own  company:  blossom.io  How to build the next Facebook
  • 4. IntroUSA TripVisited Facebook -> Great development processWill you build the next Facebook?How to build the next Facebook
  • 5. Facebook Today800+  million  acSve  users           Messaging,  News,  Gaming,  Movie  Trailers  $3.7  billion  revenue  in  2011  How to build the next Facebook
  • 6. Facemash
  • 7. Facebook - 8 yrs ago
  • 8. Ship earlyBuild something quickly (Prototype)Minimum Viable Product (MVP)Get feedback earlierHow to build the next Facebook
  • 9. Ship often
  • 10. Ship oftenShip as soon as a feature is readyGet continuous feedbackRoll back a version quicklyHow to build the next Facebook
  • 11. FocusFocus on the most important problemsLow hanging fruit: Improve what worksSounds simple, but most companies waste a lotof timeHow to build the next Facebook
  • 12. Focus (2005)
  • 13. Focus (2007)
  • 14. Focus (2010)
  • 15. Focus (2012)
  • 16. Be boldMake bold decisions, even if wrong sometimesNo risks -> No learningBuilding great things means taking risksHow to build the next Facebook
  • 17. Be boldTrust your gut feeling: Real Identity
  • 18. Be boldTrust your gut feeling: Timeline
  • 19. Be boldTrust your gut feeling:Acquired Friendfeed (small company)Brad Taylor was hired as CTO of FacebookHow to build the next Facebook
  • 20. Be openShare more information -> better decisions ->greater impactCommunication is a key factorFacebook:Hackathon (Chat, Timeline, Video)How to build the next Facebook
  • 21. Customer LifecycleAcquisition – What channels do users come from?Activation – What % had a "happy" initial experience?Retention – Do they come back?Referral – Do they like it enough to tell friends?Revenue – Do they Pay?How to build the next Facebook
  • 22. Customer LifecycleDave McClure500 StartupsTells teams to think about itPirate MetricsHow to build the next Facebook
  • 23. AquisitionChannels,  Channels,  Channels  (Newsleers,  Blogs,  Campaigns,  …)    Facebook  now:  mouth-­‐to-­‐mouth,  brands,  media  Facebook  earlier:  mouth-­‐to-­‐mouth  (Harvard)  How to build the next Facebook
  • 24. ActivationProvide  great  iniSal  experience/  smooth  onboarding  Make  your  product  aracSve  /  show  your  value  Values  of  Facebook:  Easily  get  in  touch  with  friends,  classmates,  network  updates  …  How to build the next Facebook
  • 25. RetentionGet  your  customers  back!  Remind  them  why  you  are  valuable  to  them  (Email,  Personal  Updates)  Facebook:  Magic  Number  10  How to build the next Facebook
  • 26. ReferralWill  people  tell  their  friends?  Provide  great  app  experience  Only  happy  customers  will  refer  you  How to build the next Facebook
  • 27. Referral 1  invite  =  250  MB  Free  
  • 28. Referral Rate  aeer  you  had  a  great  experience  
  • 29. Referral
  • 30. RevenueMoneSzaSon  Models  eBook     1  Sme  payment    SpoSfy     SubscripSon  /  Recurring  Payment  Facebook   Partners  (Ads,  Gaming)  How to build the next Facebook
  • 31. Recap Ship early –> Learn earlyHow to build the next Facebook
  • 32. Recap Ship often -> Learn oftenHow to build the next Facebook
  • 33. Recap Focus on what mattersHow to build the next Facebook
  • 34. Recap Think about the Customer LifecycleHow to build the next Facebook
  • 35. Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas MathisHow to build the next Facebook
  • 36. Workshop Metrics for PiratesHow to build the next Facebook
  • 37. MVP ExampleApple Appstore: highlight Website: http://highlig.ht/How to build the next Facebook
  • 38. Thank you. Questions? @allanberger allan@blossom.io http://www.blossom.ioHow to build the next Facebook

×