How to build the next Facebook
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How to build the next Facebook

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A step by step guide to build the web & mobile apps of tomorrow

A step by step guide to build the web & mobile apps of tomorrow

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How to build the next Facebook How to build the next Facebook Presentation Transcript

  • How to buildthe next FacebookA step by step guide to build the web- & mobile apps of tomorrowallan@blossom.io@allanberger
  • ContentIntro  How  to  build  the  next  Facebook  Customer  Lifecycle  Recap  Books  Q&A  How to build the next Facebook
  • IntroVienna  University  of  Technology  Startup  (MyCarMovie)  Agencies       High  Traffic  Facebook  Apps       Web-­‐  &  Mobile  sites  Own  company:  blossom.io  How to build the next Facebook
  • IntroUSA TripVisited Facebook -> Great development processWill you build the next Facebook?How to build the next Facebook
  • Facebook Today800+  million  acSve  users           Messaging,  News,  Gaming,  Movie  Trailers  $3.7  billion  revenue  in  2011  How to build the next Facebook
  • Facemash
  • Facebook - 8 yrs ago
  • Ship earlyBuild something quickly (Prototype)Minimum Viable Product (MVP)Get feedback earlierHow to build the next Facebook
  • Ship often
  • Ship oftenShip as soon as a feature is readyGet continuous feedbackRoll back a version quicklyHow to build the next Facebook
  • FocusFocus on the most important problemsLow hanging fruit: Improve what worksSounds simple, but most companies waste a lotof timeHow to build the next Facebook
  • Focus (2005)
  • Focus (2007)
  • Focus (2010)
  • Focus (2012)
  • Be boldMake bold decisions, even if wrong sometimesNo risks -> No learningBuilding great things means taking risksHow to build the next Facebook
  • Be boldTrust your gut feeling: Real Identity
  • Be boldTrust your gut feeling: Timeline
  • Be boldTrust your gut feeling:Acquired Friendfeed (small company)Brad Taylor was hired as CTO of FacebookHow to build the next Facebook
  • Be openShare more information -> better decisions ->greater impactCommunication is a key factorFacebook:Hackathon (Chat, Timeline, Video)How to build the next Facebook
  • Customer LifecycleAcquisition – What channels do users come from?Activation – What % had a "happy" initial experience?Retention – Do they come back?Referral – Do they like it enough to tell friends?Revenue – Do they Pay?How to build the next Facebook
  • Customer LifecycleDave McClure500 StartupsTells teams to think about itPirate MetricsHow to build the next Facebook
  • AquisitionChannels,  Channels,  Channels  (Newsleers,  Blogs,  Campaigns,  …)    Facebook  now:  mouth-­‐to-­‐mouth,  brands,  media  Facebook  earlier:  mouth-­‐to-­‐mouth  (Harvard)  How to build the next Facebook
  • ActivationProvide  great  iniSal  experience/  smooth  onboarding  Make  your  product  aracSve  /  show  your  value  Values  of  Facebook:  Easily  get  in  touch  with  friends,  classmates,  network  updates  …  How to build the next Facebook
  • RetentionGet  your  customers  back!  Remind  them  why  you  are  valuable  to  them  (Email,  Personal  Updates)  Facebook:  Magic  Number  10  How to build the next Facebook
  • ReferralWill  people  tell  their  friends?  Provide  great  app  experience  Only  happy  customers  will  refer  you  How to build the next Facebook
  • Referral 1  invite  =  250  MB  Free  
  • Referral Rate  aeer  you  had  a  great  experience  
  • Referral
  • RevenueMoneSzaSon  Models  eBook     1  Sme  payment    SpoSfy     SubscripSon  /  Recurring  Payment  Facebook   Partners  (Ads,  Gaming)  How to build the next Facebook
  • Recap Ship early –> Learn earlyHow to build the next Facebook
  • Recap Ship often -> Learn oftenHow to build the next Facebook
  • Recap Focus on what mattersHow to build the next Facebook
  • Recap Think about the Customer LifecycleHow to build the next Facebook
  • Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas MathisHow to build the next Facebook
  • Workshop Metrics for PiratesHow to build the next Facebook
  • MVP ExampleApple Appstore: highlight Website: http://highlig.ht/How to build the next Facebook
  • Thank you. Questions? @allanberger allan@blossom.io http://www.blossom.ioHow to build the next Facebook