Social Branding Part Two By Adriana Llames

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Take your personal brand to the next level using Facebook and Pinterest.

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Social Branding Part Two By Adriana Llames

  1. 1. SOCIAL BRANDING by Adriana Llames, Division Vice President – Social Media Marketing
  2. 2. AGENDAWHAT: The Color of Your Personal BrandWHY: Personal Branding + It‟s Importance TodayWHAT: Companies are Looking | Do‟s + Don‟tsWHERE: Taking It Offline | The 15/15 RuleHOW: Managing Multiple ProfilesFacebook ………………………………Pinterest……………………………….
  3. 3. WHAT: COLOR IS YOUR PERSONAL BRAND PERSONAL BRANDING VIDEO
  4. 4. WHY: PERSONAL BRANDING’S IMPORTANCE TODAY1. Reality Check: You already have a personal brand: (google your name + town)2. Now you want to manage it proactively - - choose what people see about you3. Companies will find you – online + offline through your brand Improve your odds of being „found‟ | Jobs will find you vs. the reverse | WOM on steroids Former Reality Today’s Reality Newspaper Blogs Websites Social Networking Sites Magazines Pinterest Reference Checks Google LinkedIn Recommendations Resume LinkedIn Yellow Pages Facebook 411.com
  5. 5. WHAT: COMPANIES ARE LOOKING FOR YOU9 of U.S. companies are recruiting on social media 2% 9% sites, an increase from 8 in 2011 Is the #1 professional site, favored by companies and recruiters alike.+ Professional memberships, Volunteers, Donations- Illegal drug references, posts of a sexual nature, alcohol consumption + profanity
  6. 6. PERSONAL BRANDING DO’S AND DON’TSDo‟s Be Positive + PassionateLike attracts like; people want to hire + be around other positive people. Don‟ts Be Consistent  Misrepresent YourselfBusiness cards, social media profiles, blogs, attire + Fabrications will likely be caught and cause irreversible damage. behavior are consistent.  Neglect Social Media Etiquette Communicate Your Brand Your presence here is undeniable; gain a deep understanding15 + 30-second pitch to clearly communicate your value before you jump in and and observe proper etiquette. online and in-person.  Underestimate the importance of your image Be Visible Big brands know packaging matters when it comes to sellingAn online presence is non-negotiable in today’s world; products; the same works here – appearance matters. Dress make sure your brand has a consistent look, feel and for success! message. Just the same, get out there and network.  Forget the “personal” in personal branding Become an Expert YOU are the heart of it all; personality matters. Embrace whatShare your knowledge regularly on a blog (vblog) + share makes you unique. links via Facebook, Twitter, SYW and LinkedIn.  Make it all about you Equally important is to express what you offer to a company or client, how you make a difference to their business and bottom-line.
  7. 7. WHERE: TAKING IT OFFLINE When marketing yourself, follow the 15/15 Rule. Under 15 Seconds. Less than 15 Words.I’m a Fortune 100 social media executive andan Ad Age Top 50 Marketing + Media blogger.
  8. 8. WHERE: TAKING IT OFFLINE• Be aware of your social footprint + active manage it• Consistent presence, both online + offline (people hire people)• Have an engaging, clear, concise personal branding pitch (15/15 rule) “tell me more”• Remember YOU are the brand• Invest in business cards (us.moo.com)
  9. 9. HOW: FIVE SOCIAL PERSONAL BRANDING NETWORKS • 161MM members | 200 countries • 4.2 Billion professional searches (2011) • 61% Global, 39% U.S.(founded in Reid Hoffman‟s living room in ‟02) • 82 of Fortune 100 companies use it; 100% of F500 Execs • 465MM twitter accounts • 1.6 Billion search queries per day • 175MM tweets per day(founded by Jack Dorsey‟s hand drawing in ‟06) • 1MM accounts added per day •901MM active users •137.6MM monthly unique U.S. visitors • 54% access via mobile phone(founded by Mark Zuckerberg at Harvard in „04) • 3rd most popular network (Facebook + Twitter) • 19MM unique visitors • 60-80% female user base(founded by Ben Silberman. Launched 3/10) • One of the fastest growing social networks to date • 123,000 Twitter followers •Top 50 Media + Marketing(Ad Age), #1 Job Search Blog-Career Builder • Syndicated -Inc. 500, AOL, Yahoo, Forbes, Fox Business, Hoovers, Glassdoor, Huffington Post, BNET + Reuterswww.personalbrandingblog.com
  10. 10. SOCIALIZED PERSONAL BRAND: IN ACTION
  11. 11. 5 STEPS TO FACEBOOK SUCCESS1. Personalized url (ex: www.linkedin.com/in/adriana.llamesk)2. Incorporate your professional + personal life3. Be personal + professional4. Socialize : It‟s not all about you5. Get Connected: Pinterest, Twitter, Foursquare, Blogs
  12. 12. 5 STEPS TO PINTERESTING PROFILES1. Register for an account2. Choose a branded handle www.pinterest.com/adrianalk/3. Start with the basics – 5 boards4. Watch the clock – this site can eat up your time5. Think of this as your visual personal brand, resume + portfolio
  13. 13. @adrianallamesLinkedin.com/in/adrianallamesFacebook.com/adrianallamesKpinterest.com/adrianalk

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