SOCIAL BRANDING by Adriana Llames, Division Vice President – Social Media Marketing
AGENDAWHAT: The Color of Your Personal BrandWHY: Personal Branding + It‟s Importance TodayWHAT: Companies are Looking | Do‟s + Don‟tsWHERE: Taking It Offline | The 15/15 RuleHOW: Managing Multiple ProfilesFacebook ………………………………Pinterest……………………………….
WHAT: COLOR IS YOUR PERSONAL BRAND PERSONAL BRANDING VIDEO
WHY: PERSONAL BRANDING’S IMPORTANCE TODAY1. Reality Check: You already have a personal brand: (google your name + town)2. Now you want to manage it proactively - - choose what people see about you3. Companies will find you – online + offline through your brand Improve your odds of being „found‟ | Jobs will find you vs. the reverse | WOM on steroids Former Reality Today’s Reality Newspaper Blogs Websites Social Networking Sites Magazines Pinterest Reference Checks Google LinkedIn Recommendations Resume LinkedIn Yellow Pages Facebook 411.com
WHAT: COMPANIES ARE LOOKING FOR YOU9 of U.S. companies are recruiting on social media 2% 9% sites, an increase from 8 in 2011 Is the #1 professional site, favored by companies and recruiters alike.+ Professional memberships, Volunteers, Donations- Illegal drug references, posts of a sexual nature, alcohol consumption + profanity
PERSONAL BRANDING DO’S AND DON’TSDo‟s Be Positive + PassionateLike attracts like; people want to hire + be around other positive people. Don‟ts Be Consistent Misrepresent YourselfBusiness cards, social media profiles, blogs, attire + Fabrications will likely be caught and cause irreversible damage. behavior are consistent. Neglect Social Media Etiquette Communicate Your Brand Your presence here is undeniable; gain a deep understanding15 + 30-second pitch to clearly communicate your value before you jump in and and observe proper etiquette. online and in-person. Underestimate the importance of your image Be Visible Big brands know packaging matters when it comes to sellingAn online presence is non-negotiable in today’s world; products; the same works here – appearance matters. Dress make sure your brand has a consistent look, feel and for success! message. Just the same, get out there and network. Forget the “personal” in personal branding Become an Expert YOU are the heart of it all; personality matters. Embrace whatShare your knowledge regularly on a blog (vblog) + share makes you unique. links via Facebook, Twitter, SYW and LinkedIn. Make it all about you Equally important is to express what you offer to a company or client, how you make a difference to their business and bottom-line.
WHERE: TAKING IT OFFLINE When marketing yourself, follow the 15/15 Rule. Under 15 Seconds. Less than 15 Words.I’m a Fortune 100 social media executive andan Ad Age Top 50 Marketing + Media blogger.
WHERE: TAKING IT OFFLINE• Be aware of your social footprint + active manage it• Consistent presence, both online + offline (people hire people)• Have an engaging, clear, concise personal branding pitch (15/15 rule) “tell me more”• Remember YOU are the brand• Invest in business cards (us.moo.com)
HOW: FIVE SOCIAL PERSONAL BRANDING NETWORKS • 161MM members | 200 countries • 4.2 Billion professional searches (2011) • 61% Global, 39% U.S.(founded in Reid Hoffman‟s living room in ‟02) • 82 of Fortune 100 companies use it; 100% of F500 Execs • 465MM twitter accounts • 1.6 Billion search queries per day • 175MM tweets per day(founded by Jack Dorsey‟s hand drawing in ‟06) • 1MM accounts added per day •901MM active users •137.6MM monthly unique U.S. visitors • 54% access via mobile phone(founded by Mark Zuckerberg at Harvard in „04) • 3rd most popular network (Facebook + Twitter) • 19MM unique visitors • 60-80% female user base(founded by Ben Silberman. Launched 3/10) • One of the fastest growing social networks to date • 123,000 Twitter followers •Top 50 Media + Marketing(Ad Age), #1 Job Search Blog-Career Builder • Syndicated -Inc. 500, AOL, Yahoo, Forbes, Fox Business, Hoovers, Glassdoor, Huffington Post, BNET + Reuterswww.personalbrandingblog.com
5 STEPS TO FACEBOOK SUCCESS1. Personalized url (ex: www.linkedin.com/in/adriana.llamesk)2. Incorporate your professional + personal life3. Be personal + professional4. Socialize : It‟s not all about you5. Get Connected: Pinterest, Twitter, Foursquare, Blogs
5 STEPS TO PINTERESTING PROFILES1. Register for an account2. Choose a branded handle www.pinterest.com/adrianalk/3. Start with the basics – 5 boards4. Watch the clock – this site can eat up your time5. Think of this as your visual personal brand, resume + portfolio