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Go social (media) success for job seekers

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  • 1. Social  Media  Job  Search  Success     by  Adriana  Llames   Syndicated  personal  branding  blogger,  published  author,  coach  and  speaker  featured  on  ABC  News,   CNN,  Fox  Business,  Huffington  Post  and  Yahoo  
  • 2. Social  Media  Networking:    So  many  choices,  so  much  frustra8on   200MM  users  per  month  |  61%  growth  since  2008  
  • 3. Social  RecruiDng…does  it  ma:er?   ›  Over  80%  of  today’s  employers  use  social  media  to  source  new  talent   ›  95%  of  companies  using  social  media  to  source  talent  are  using  Linked  In   ›  39%  of  companies  are  using  social  media  efforts  to  recruit  execuDve  talent   ›  35%  of  companies  have  hired  a  firm  to  use  Social  Media  to  promote  their   company  to  prospecDve  employers   ›  85%  of  hiring  managers  Google  a  candidate  before,  or  aRer,  an  interview   ›  45%  of  employers  screen  candidates  using  Facebook  and/or  TwiWer   *Sources:  CareerBuilder,  WSJ,  JobVite,  Networking  Naturally  
  • 4. Social  Media  RecruiDng…why  it  ma:ers  ›  Jobs,  Jobs,  Jobs   ›  Stay  Connected   Linked  In’s  exclusive  job  board,   73%  of  jobs  are  landed  through   TwiWer  job  posDngs,  Facebook   corporate  pages  with  job  tabs   employee  referrals.  Use     Facebook  and  LinkedIn  to  stay  ›  Free  Expert  Advice   connected.   via  TwiWer  feeds,  LinkedIn     Updates  or  Facebook  posts  e.g.  4   Ways  to  Successfully  NegoDate  a   ›  Find  UnadverAsed  Jobs   Job  Offer,  10  Ways  to  Ace  a   89%  of  jobs  are  not  adverDsed,   Phone  Interview   but  they  are  tweeted  and  posted     by  FB  friends.  ›  Employers  Want  You     Employers  spend  their  Dme   searching  for  you,  as  do   ›  It  Works!!!   recruiters  on  LinkedIn  (#1)    
  • 5. The  LiWle  Blue  Bird       …get  tweeDng,  get  interviews  TwiWer  basics    140  character  updates  |  100MM  monthly  visitors  |76%  YOY  growth  |  460K  new  accounts  per  day  |140MM  tweets  sent  each  day   Tweet  your  way  to  Fortune  500  Director-­‐level    jobs,  Kim  did!   What  Kim  did:  Tweeted  3+  Dmes  per  day,  linking  her  blog  posts  to  twiWer  and  re-­‐ tweeDng  relevant  posts  from  other  users     Result:  Social  media  savvy  Senior  staffing  manager  at  a  Fortune  500  co.  invited  her   to  interview  for  their  new  “Director  of  Social  Media”.  (hint:  her  tweets  were  Human   Resources  related)     Kim  blew  them  away  and  moved  through  the  enDre  hiring  process!  
  • 6. Friends,  Family  and  Facebook   …wiWy  wall  posts  net  jobs  Facebook  basics  #1  website  worldwide  (#2=Google)  |  550MM  monthly  visitors  |332%  growth  since  ’08     Land  a  new  job  –  Whitney  did!     Get  expert  interview  advice  –  Terry  did!   Whitney  posted  on  her  wall:  “Anyone  have  a  contact  at  Company  X?  I’d  love  to   work  for  them  here  in  AusDn.”     Result:  She’s  the  new  sales  rep  for  company  X  in  AusDn!  Her  FB  friends  took  the   call  to  acDon:  posted    8  comments,  sent  4  facebook  messages  (friend>friend>brother,   who  works  at  the  company)  landing  her  at  an  interview  in  2  weeks  in  her  new  posiDon   within  6  weeks.    
  • 7. Connect  With  Me   …and  your  network  of  job  leads  expands  LinkedIn  basics  Only  public  social  networking  site  |  120MM+  registered  users  |  200  countries|  10  languages  |  50%  internaDonal  members     Expand  Your  Network  to  land  a  job  –  Bob  did!     (Execu;ves  from  100%  of  2011  Fortune  500  are  members;  75%  use  their  hiring  tool)   Bob  targeted  4  companies:  With  a  brand  new  profile,  he  began  connecDng  to   former  colleagues,  alumni  and  others  to  find  key  execuDves  at  those  companies     Result:  Bob  just  moved  from  Michigan  to  North  Carolina  as  the  new  execuDve  of   his  #1  target  company.  Overcoming  his  frustraDon  and  fears  with  social  media       Insider  8p:  Bob  said,  “I’m  50-­‐ahem,  anyway,  why  do  I  need  to  connect  with  these   people?”  (now  he  sends  updates  about  N.C.  life  and  how  he’s  using  LI  to  hire  staff)    
  • 8. Social  Media  Success  Must  Have:  …your  personal  brand  (who  are  you?)   Millions  of  professionals  |  Hundreds  of  countries  |  Only  One  YOU   Your  personal  brand  is  more  than  fashionable,  it  is  essenAal.  Why  companies  brand:  To  provide  you,  their  consumer,  a  view  of  their  company  (standards,  expectaDons,  product,  etc.)…and  get  you  to  spend  $$   “Just  Do  It”  (nike)                “We’ll  leave  the  light  on”  (motel  6)         “Think  Different”  (apple)            “UlDmate  driving  machine”  (bmw)   ”A  diamond  is  forever”  (debeers)        “Don’t  leave  home  without  it”  (amex)  Why  a  personal  brand  :  To  provide  hiring  managers  a  view  of  your  value,  results  and  specialty  skills…and  land  you  the  job  
  • 9. Go  on,  get  social  …sure,  we  can  be  twi:ering,  facebook  friends  that  connect  on  LinkedIn   TwiWer                        @adrianallames   Facebook                  www.Dnyurl.com/adrianallamesfacebook     LinkedIn                      www.linkedin.com/in/adrianallames   Blog                                    www.adrianallames.com/blog   eMail                          me@adrianallames.com   Books                        www.careersudoku.com       312.536.3433  |  adrianallames.com  |  888.593.0098