• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Social Media is Changing the World! Will You Get Onboard on Have Regrets?

on

  • 2,036 views

Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that ...

Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes.

Statistics

Views

Total Views
2,036
Views on SlideShare
2,029
Embed Views
7

Actions

Likes
1
Downloads
6
Comments
0

1 Embed 7

http://www.linkedin.com 7

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Introduction: Who are they, do they use social media personally, in their business? I ’m glad to be here with you today and I want to command Pam for inviting me to speak with you about such an important topic: Social Media. And this presentation is not so much about social media as it is about impressing upon you how fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees by altering the way their search, attract and retain employees. And as a leader it ’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes. By providing you some backdrop about social media and its impact on businesses, it might assist you in understanding some of the decisions your company might be making now or in the future even though you may not be directly impacted or involved in the decision or in the execution. The proof that you are a cut above the rest is that you ’re here today – investing in yourself. I congratulate you for it. I ’m going to keep it fairly high level today for the sake of time and not knowing everyone’s proficiency level or involvement with social media – I will focus the presentation of what I believe will be of value whether your company is in B2C, B2B and focusing on providing you with tips and strategies for using social media as a personal branding tool is what I referred to: The brand called you.
  • Social media is a revolution as it is changing our way of life personally and professionally and we are only in the 2nd at the most the 3rd inning. It ’s clear by looking at these numbers that companies and brands are not in control anymore. More and more people are making business and consumer decisions based on what they see talked about on social media platforms. Just think about yourself for a moment and reflect back on the way your purchase, shop online, choose a restaurant, a hotel, over another, what you expect from the companies you do business with as it pertains to customer service for instance- what you look for and tolerate or not anymore.
  • Things have changed as illustrated here. Now that we have access to digital and social media interactions, it has changed significantly the way that we buy as illustrated here. In the consideration stage: selection of multiple brands In the evaluation stage: we seek input form peers, colleagues, friends, fans, followers, reviewers, industry experts and other trusted sources (over going to the company itself) When it comes time to purchasing – people are not influenced by brand advertising but by the people they know, like and trust. Last stage: after a purchase has occurred, if the customer ’s bond with the brand or business becomes strong enough, we will likely enter into a buy-enjoy-advocate –buy loop that will skip the consideration and evaluation stages all together in future purchases. Plus that customer (the customer may be you) is likely to become an ambassador for your brand and spread word of mouth marketing about your product or service.
  • Social media represents a gigantic power shift back to the consumer. Many business leaders fail to see that the game has changed. Consumers have more direct contact with other consumers than has ever been possible in the history of the planet. More contact mean more sharing of information, exchanging, engaging.. In short more word of mouth.
  • Because so much is happening on the social media sites companies, representatives of the companies and individuals cannot afford not to be present, engaged, and participate in the conversations and interactions. Social media has made it possible for consumers to interact with each other and with businesses. It ’s imperative that brands, businesses and professionals learn how to properly and authentically use social media to develop 1 on 1 relationships with their customer base and for professionals to use social media to build their circle of influence and showcase their expertise (more on that a little later in the presentation) –
  • Unlike with traditional media which is a one-way talk with your audience and a very costly one at that, social media is a phenomenal medium allowing two-way conversation and it is free. If a company isn ’t already creating their own audiences, they are missing out –because if you look at the business value over time of rented audiences (print, TV, radio..) versus owned audiences via blog, website and social media networks the latter exponentially increase over time while the former has a finite shelf life (in addition to being extremely costly) Plus if you want to connect with your audience you must reach them where they are by matching their behaviors.
  • In the Network Economy everything is intertwined – which could be great news if your company leverages the entire ecosystems to its advantage or bad news since there is no where to hide as everything is so public now. Prospects like to speak with customers before making a decision, customers want to interact with other customers in order to leverage your products and services better, partners can be your biggest brand evangelists, employees can create social equity for a company by interacting and engaging online, participating in industry conversations, groups and forums, by building their social media presence… “when done right is like saying – my company is a great place to work – you should pay attention to us ”
  • More and more c-level executives are realizing the importance of crowd sourcing with partners, and partners a 60% increase over last year. And not surprisingly 50% of the companies that are outperforming the others are leveraging their ecosystem of partners, customers, suppliers and employees.
  • So the question is: if social media is such a great thing, why hasn ’t every company and individual adopted it yet? there is a long list but I’d like to emphasize a few: Social media takes time and requires new skill sets, not often if ever mastering by the traditional marketing and PR departments The emphasis, especially in the economic downturn is on near-term cash generation and survival “not community” (especially for public companies) There is Lack of understanding in the power shift happening in marketing channels, customer dynamics and behaviors and their full impact on your business Lack of an effective social media marketing strategy and integration into an overall communication, marketing and business strategy – some companies have tried it and it didn ’t work for them right away because they didn’t know how to use social media or they didn’t give it enough time - the fact that you’re aren’t there doesn’t make it less important Now over the next few slides, I want to share with you some facts and statistics that are testimonials to how much social media is changing our lives and behaviors and as I ’m sharing those with you, I invite you to think about how much this is true for you as a customer and/or consumer
  • In the past, companies have used top-down, self-proclaimed marketing messages and with the advance in social media “the marketing campaigns”- have turned into Conversation/education Marketing (more like) transparent two-way talk between you and your customers where you have the opportunity to create a bond even a loyalty to your product or service – but it requires that you change both where your focus your marketing efforts as well as shift where you spend your marketing dollars. It requires that you Allocate less resources building awareness through advertising and promotions and start making marketing investments of time and money that help your customers through the evaluation process, engage with them to build trust and continuously improve on your customer experience
  • (the ultimate complement to your company, product or service) In this new business era, the companies that will see the biggest returns won ’t be the ones that can throw the most money at an advertising campaign but will be those that can prove they care about their customers more than anyone else. And your customers will reward you with their loyalty, their wallet and by spreading positive word of mouth about your brand – (even become your brand ambassadors)
  • Customer service acts as a boomerang effect. Now customers ’ demands for authenticity, honesty and good intent is forcing companies to revert to a level of customer service rarely seen since our grand-parents’ day when business owners often knew their customers personally and gave them individual attention. Willing to pay more…. In the next few slides I will be talking about Setting the Stage for Social Media Success – and what ’s important both for your company as well as for yourself as your own brand.
  • Companies and professionals must think strategically when it comes to developing their social marketing too many companies and professionals fixate on the latest social technologies and network, rather than focusing on defining their objectives. Governance over social media has to be established. A lack of accountability can not only slow social initiatives to market but can also lead to mismanagement of messaging that can alienate partners and customers or worse yet violate federal regulations. Set guidelines and policies for using social media – internally and with partners/sponsors and as an employee make sure that you are aware of the social media and digital policies that have been put in place to ensure that you are always in full compliance with them http://socialmediagovernance.com/policies.php here you will find 164 policies from different companies
  • This slide represents one of the methodologies we use in helping our clients with their blueprint for social media success. Reality checks and goals What is your value to your company? Where are you now and where do you want to go? What is going to take for you to get there and how can social media help you in accomplishing your goals and in adding value to your company?
  • Your Success on Social Media much like with any other strategies will depend on focusing 80% of your time and resources on the planning, objectives and the priorities And once you have that, you will be able to choose the appropriate task, activities and network platforms to support you and not the other way around.
  • So Nail the Strategy First Give yourself direction and help you see the big picture Set clear goals, objectives and priorities Establish a baseline for where you ’re at right now Align your own online efforts with your company strategic objectives Keep you focused As we go through the next few slides, we are going to emphasize being crystal clear in your positioning because Clarity and relevance are everything in social media (it is a noisy, crowded place and you want to rise above the noise and the fold). – it ’s true whether you are a company, a brand or a professional. On the slides, you have the information as it relates to your company, product or service. I want to substantiate that by giving the flavor as you as a branded professional.
  • Your Core Message / Ideal Audience You must be building the brand of you even as you serve the needs of your employer. I ’d like you to start asking yourself these questions: Who is my audience, who are the key players and influencers in my industry? Who do I need to start building a one on one relationship with? Who do I need to get in front of? Where can you find them to start building my circle of influence? Your voice is your core brand message and tone. Decide how you want people to hear you on the social media platforms thoughtful and reasoned measured and thorough positive and eager passionate and detail oriented
  • What is your unique selling proposition? previous experience ability to work extra hours willingness to change locations passion for the work natural personality fit for the task.. what ’s special about you? and much like with a product or service you must be able to differentiate and substantiate Talk about the quote 80%
  • Your Keywords are a big deal – this is how people search for you and find you When you build your bio and profiles on social media (Linkedin especially) you want to use keywords – think of the words someone who use to find you, someone with your expertise, experience…. (keywords would be a function more than a title, location, industry, accreditations, specialties, expertise, honors.... What words would you use to search for you on Google?
  • The key is that whatever medium you choose to engage and communicate with your audience (voice (podcast), text (with written words, visual (with videos) is to create content that is irresistible and worth sharing, content is useful, helpful and interesting.
  • Be a useful resource, a go-to-person in your company or industry. Elevate yourself, build social equity and social influence.
  • If you are involved with your company social media efforts and initiatives, measurements is something you are going to want to pay very close attention to. Tracking and measuring will allow you to see what is working and what isn ’t …… the next three slides If personally the last slide will do
  • So the Personal branding strategies are: Present yourself for the position you want, not the one you have Purposefully create the subliminal message that you are executive material be aware that even the casual tone of social media is still business Add to your skills – social media should be part of your skills portfolio
  • I have provided you with some resources you have my blog in there as well as the blogs of my companies. I have a Cheat Sheet for you The professional Track to social media success with my business card to keep in touch with me. Don ’t hesitate to email me with any questions or if you’d like information about how we can help you and or your company

Social Media is Changing the World! Will You Get Onboard on Have Regrets? Social Media is Changing the World! Will You Get Onboard on Have Regrets? Presentation Transcript

  • Social Media is Changing the World! Will You Get Onboard or Have Regrets? Presented By: Francine Allaire, Revenue Acceleration Strategist
  • The New Landscape
    • 101 million web users read blogs – Comscore
    • 17% of time online is spent on social networking and reading blogs/reviews – Nielsen
    • 70% of bloggers write about brands organically, almost half post product reviews – Technorati
    • 65% of blog readers access blogs to get an opinion – Synovate
    • 92% of people trust user reviews over sales people – Penn Shoen and Berland
    • 52% of readers said blogs factored into the critical moment they decided to buy – Jupiter Research
    • 78% listen to someone else when it comes to buying not the company – Forrester Research
    • 70% of people turn to family & friends for advice when making a purchasing decision – Nielsen
    • Fact or fiction? Most customers seek out deals, discounts, promotions online – CIO Magazine
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • “ New” Customer Decision Cycle Harvard Business Review – December 2010 Enjoy, Advocate and Bond Enjoy, Advocate Bond Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Evaluation Stage = Seek Input from Peers, Colleagues, Friends, Fans, Followers, Reviewers, Industry Experts BUY ~ Most powerful influence is someone else ’s advocacy Consideration Stage = Selection of Multiple Brands
  • Why Social Media?
    • Engage, educate and energize your audience / community to fuel the conversations, the experiences, the recommendations
    • Plays a critical role in building relationships and in creating a bond with your brand
    • Brand awareness and value creation make it easier for your customers to find you, to trust you and to recommend your products or services to others
    • Provide the ability to demonstrate your expertise, thought leadership and differentiation
    • Ability to attract new customers, skilled employees and strategic partnerships
    • Generate sales, improve customer service and reduce support costs
    • Help foster brand and customer loyalty
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Why Social Media?
    • Go to market, communication and marketing strategies must evolve because people and companies are buying differently today
    • Buying patterns and customer dynamics have changed – companies/people look at the Internet, read blogs, check forums, online groups, get feedback on Twitter or other tools, ask friends, peers, colleagues, industry experts and other trusted sources on social networks
    • Social media is not a fad. Conversations are happening with or without you, are you listening? Better yet, are you participating, igniting the conversations? The debate as to whether or not you should.. is over! The Question now is how?
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • The Money Statistics
    • Companies are now building their own audience – from traditional rented audiences (print, radio, TV…) to owned audiences (Blog, Social Media…) to match the behaviors of the businesses/consumers
    • Top 25 newspaper readership 12M people, market share 16% year
    • Coke Fan Page has over 24M Fans 22% per month
    • Cost 80K for a full page ad in the NY times – finite shelf-life where the value diminishes over time, digital media has a long trail effect and the value increases over time
    • 310M people in the U.S. 200M on Twitter, 100M on YouTube, 600M on Facebook
    • 70% of people search online prior to making a decision/purchase
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Your Company - Social Business In the Network Economy Everything is Intertwined !
    • Your business ecosystem of customers, prospects and partners together are very powerful and should be leveraged. Make your customers talk to prospects. Make your partners evangelizers of your vision. Let your alliances speak for you. Let your suppliers help you. Hire passionate/caring employees and entrust them with doing the right thing.
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 PARTNERS EMPLOYEES CUSTOMERS/PROSPECTS SUPPLIERS
  • Make Social Your Business™!
    • IBM conducted a study with 1,600 CEOs worldwide
    • Number of CEOs who are now crowd sourcing with partners and customers, outside of their firewall, has increased by 60% over last year
    • 50% of the outperformers leverage their ecosystem of partners, customers, suppliers and employees
    • The net net: when you go outside of your firewall your build higher brand loyalty, increase your level of influence, add value and gain a competitive edge
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Challenges to Social Media Adoption
    • Social media takes time and requires new skill sets
    • The emphasis is on near-term cash generation and survival “not community” (especially for public companies)
    • Lack of understanding in the power shift happening in marketing channels, customer dynamics and behaviors and their full impact on your business
    • Lack of an effective social media marketing strategy and integration into an overall communication, marketing and business strategy
    • Measuring and proving the ROI of social media programs
    • Getting the budget and resources social media deserves
    • Finding experienced and proficient social media marketers
    • Management resistance to sharing information online “we need to control our message”
    • The myth that social media works only for startups, lifestyle or tech brands
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Campaigns to Conversations
    • Caring and connecting = Profit
    • From self-proclaimed marketing messages and campaigns to Conversation marketing – transparent, two-way talk which creates an emotional bond with your product or service
    • Change the focus of your marketing efforts and where you spend your marketing dollars
    • Allocate less resources building awareness through advertising and promotions and make marketing investments of time and money that help your customers navigate the evaluation process, engage with them to build trust, continuously improve on your customer experience to foster loyalty - customers will reward you with their wallet and by spreading positive word of mouth
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Turning Customers into Advocates
    • According to an IBM study of online retail consumer buying patterns:
    • Advocates ’ share of wallet is 33% more than that of customers who aren’t advocates
    • Advocates spend about 30% more dollars with their favorite online retailers than non-advocates do
    • Advocates stick around longer, proving themselves less likely than other customers to switch to a competitor even if it offers similar products at similar prices
    • Advocates have significantly higher lifetime value than regular customers, for not only do they spend more now, they are more likely to keep spending, and even increase their spending, as time goes on
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Wowing Your Customers Pays Off!
    • According to the Customer Experience Impact 2010 Report, sponsored by RightNow ®, consumers are willing to pay more for a great customer experience and switch brands if there are getting a negative experience.
    •  
    • 82% of consumers have stopped doing business with a company as a result of a negative experience
    • 55% became a customer of a company because of their reputation for great customer service
    • 40% began purchasing from a competitive brand simply because of their reputation for great customer service
    • 66% said that great customer service was their primary driver for greater spending
    • 85% of consumers said they would be willing to pay between 5% to 25%  more over the standard price in order to ensure a superior customer experience
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Setting the Stage for Social Media Success
    • Develop a comprehensive strategy – don ’t jump in without proper research / listening
    • Don ’t fixate on technologies but on defining clear objectives
    • Set guidelines and policies for using social media http://socialmediagovernance.com/policies.php
    • Use internally first to train and teach people - ROI internally to Showcase the value of social
    • Don ’t treat social media like a campaign - with a beginning and an end – social media requires consistency and commitment
    • Listen, Monitor and Analyze before doing anything else
    • Measure, Evaluate and Adjust constantly
    • Think of Social Media as leverage, influence and adding value
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Social Media Success Marketing Cycle YOUR COMPANY BRAND, PRODUCTS SERVICES YOU Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Your Success Depends on … 80% THE PLANNING, STRATEGIES, OBJECTIVES SET, PRIORITIES 20% TECHNOLOGIES, NETWORKS, TOOLS Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Nail the Strategy first to:
    • Give yourself direction and help you see the big picture
    • Set clear goals, objectives and priorities
    • Establish a baseline for where you ’re at right now
    • Align your online efforts with your strategic objectives, corporate and marketing initiatives
    • Spend budget more efficiently and effectively
    • Reduce overwhelm & keep you focused on your goals
    • Help you determine what works and what doesn ’t work – measure and adapt based on results
    • Avoid choosing the tools based on popularity
    • Recruit your social media team – resources from product management, marketing, communications, sales, customer service
    • = integrate social media into your traditional marketing and PR
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Your Core Message / Ideal Customers
    • Every day you introduce your business to the millions of people on social media platforms .
    • It is essential to present a clear core message to attract your ideal customers
    • It ’s imperative that you know where your customers are “en masse”
    • Clear Message + Ideal Customer = Visibility, Credibility, Marketability, Profitability
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Unique Value Proposition
    • In one sentence or two max, what does your business offer that is unique and solves a problem that your market is willing to pay for? Remember that you need to be able to substantiate the value you provide.
    • 80% of companies believe that they provide value but only 8% of their customers agree .
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Your Keywords
    • positive characteristics
    • pain points
    • problems your product/service solves
    • What words would you use to search for your company, product or service on Google?
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Listen, Monitor and Analyze
    • Establish a baseline, analyze the landscape
    • Listen to what your customers are saying about you, to you and for you - Spend 50% of your time listening - be aware and mindful of the conversations
    • Monitor #Hashtags
    • Observe and Monitor - create a list of search phrases, keywords and influencers:
      • Major customers, competitors, industry experts, your brands, products, companies…
    • Segment, Profile and Rank Your Customers to craft messaging and programs that would please and benefit them
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Listening is Free Monitoring the Marketplace is Priceless!
    • The good, the bad and the ugly ( let ’s hope not ), You NEED to know.
    SocialMention.com GoogleAlerts.com Tweetbeep.com Search.Twitter.com Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Communicate Authentically and Add Value
    • Use the best medium for engaging with your audience – create content that is helpful, useful and interesting. WIIFTM
    • Blog is the Hub
    • Tell Stories (text, audio, video)
    • Create Irresistible Content
    • Create Your Own Channels: YouTube, Blog Talk Radio, Ustream.TV
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
    • Links to your blog posts or articles about your industry
    • Inspirational thoughts to attract your ideal client
    • Tips that show how much you know & love your business
    • Valuable advice your network can use, even without you
    • Share new resources that you discover
    What to Post? Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
    • Create a Facebook profile & business fan page
    • Build a LinkedIn Profile & Business Page
    • Create a Twitter Account
    • Begin a blog using Wordpress or Blogger
    • Set up a G-mail account for Google Alerts/RSS Feeds
    Platforms to engage and participate Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright ©2011
  • Measure Success
      • Create a Social Media Dashboard (free or use paying tools like: Radian6, IBM/Cognos Consumer Insight)
      • Track # of inquiries, leads from social campaigns, from Twitter and other social sites
      • # of leads provided to sales
      • Measure engagement and loyalty –how much does your audience engage, how many conversations/comments/reviews/testimonials
      • Track sentiment
      • Track Conversion to sales revenues
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Social Marketing Objectives and Metrics
    • Social Marketing Objectives
    • Increase number of leads
    • Increase engagement
    • Increase product awareness
    • Improve brand reputation
    • Increase product education
    • Increase information sharing
    • Increase number of participants in events
    • Increase traffic
    • Social Marketing Metrics
    • # inquiries/leads/qualified leads
    • # of new discussions/comments
    • Reach
    • Track Sentiment
    • # of content downloads
    • # RSS, tweets, posts, comments of blog posts, RTs
    • # of registrations/
    • Inbound links, sharing
    • # of unique visitors,
    • RSS feeds
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Create a Social Media Dashboard Blog Metrics : # of posts per week Comments/posts (your company vs. competitors) Estimated Audience New RSS Feeds Unique visitors Facebook Fan Page # of Wall Posts Comments and Likes Fan Page Comments – Tuesday Daily Likes – Tuesday/Thursday Page Views – Thursday Impressions versus post times – end of day … Measure Everything Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Social Media Cheat Sheet Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Strategy – Action Item #1 Buy your own domain name www.FrancineAllaire.com ($10year - GoDaddy.com) Use it to host a blog, or simple one page “ ABOUT Me ” Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
    • Register your Facebook & LinkedIn unique URL
    Strategy – Action Item #2 Before  Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 http://facebook.com/francine.allaire http://facebook.com/RevenueAccelerationStrategist http://facebook.com/RedCarpetStrategies http://linkedin.com/francineallaire
    • Write a short professional bio highlighting your differentiators, your skills, experience…
    • Ask yourself “what will someone gain by hiring or working with me?” what would they be searching for to find me?
    • Make your bio Keyword rich to make it easy to find you in search engines i.e. Business Development Executive, Marketing Executive, Leadership Development Executive
    • List this Brand Bio on all your social media profiles
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #3 Build Your Brand BIO
    • Remove any posts, pictures that don ’t show you in the best light
    • Remove posts from people who use your wall to promote their stuff or games
    • Un-tag yourself in friends ’ photos
    • Join groups & pages to grow your network and offer value
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #4 Clean up your existing profiles
    • Connect with other brands and professionals
    • Show interest in their company by
    • Posting on their Facebook business pages
    • Congratulating them on new product launches
    • Sharing their news with your network
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #5
    • The good, the bad and the ugly, You NEED to know.
    SocialMention.com GoogleAlerts.com Tweetbeep.com Strategy – Action Item #6 Manage Your Reputation Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
    • Give away your best information,
    • Share your thoughts on your industry,
    • Answer questions and give feedback in blogs and groups.
    • This could lead to quality referrals, job offers, speaking engagements and top-notch clients .
    Strategy – Action Item #7 Become a Thought Leader Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
    • Use video to make an emotional connection, if pictures are worth 1000 words than videos at priceless.
    • Videos can bring you instant credibility and expedite the know, like and trust factor .
    Strategy – Action Item #8 Create an Emotional Connection Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Resources - Case Studies
    • Jive Software – B2B http://www.jivesoftware.com/customers/case-studies
    • Womma http://www.womma.org/casestudy/
    • Social Marketing Results from 93 companies (Book $19.95) http://www.socialmedia-marketing-results.com/Social-Media-Marketing-Results-from-93-Companies.html
    • Very comprehensive list of books, sites and case studies http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-examples/
    • Social Media Examiner http://www.socialmediaexaminer.com/category/case-studies/
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • Companies, Blogs
    • Few companies to look at: Cisco, Intel, IBM, Dell, Martell Home Builders, Zappos, GiantNerd, Ford Motor, Cree, San Chez Bistro…..
    • Great blogs to follow:
      • Sandy Carter - Vice President, Software Group Channels at IBM http://socialmediasandy.wordpress.com /
      • Michael Stelzner http://www.socialmediaexaminer.com/ /
      • Social Media Today http://www.socialmediatoday.com
      • Mashable http://www.mashable.com
      • Brian Solis http://www.BrianSolis.com
      • Chris Brogan http://www.ChrisBrogan.com
      • Francine Allaire http://www.FrancineAllaire.com
      • Red Carpet Strategies http://RedCarpetStrategies.com
      • Social Media Academy for Women http://SocialMediaAcademyforWomen.com
    Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011