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Tracking Online and Offline Marketing Campaigns with Google Analytics
 

Tracking Online and Offline Marketing Campaigns with Google Analytics

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Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a ...

Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. Last year’s campaign did ok. You didn’t get fired , but you didn’t get a promotion either! You are a much smarter marketer now and you want to better track your initiatives, assess what channel is performing and fix what is not performing. You are planning all sorts of marketing activities: offline: TV and newspaper ads; online: paid Search, email, banners, social media, and others.

You have your messaging, promotions, copy, creative, and landing pages all ready, and soon you will go live and you have a week to figure out this “tracking, measurement and analytics” business!

No worries! Google Analytics and this post have come to the rescue!!

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    Tracking Online and Offline Marketing Campaigns with Google Analytics Tracking Online and Offline Marketing Campaigns with Google Analytics Presentation Transcript

    • Tracking Online and Offline Marketing Campaigns with Google Analytics
      Allaedin Ezzedin |Senior Web Analyst
    • Assumptions
      You have Google Analytics implemented on your site
      You have a basic familiarity with URL tagging
      You are ready and willing to be proactive and you do care about analytics and campaign ROI
      How do I tag my links?
      http://google.com/support/analytics/bin/answer.py?answer=55518
      URL Builder
      http://google.com/support/analytics/bin/answer.py?hl=en&answer=55578
      Allaedin Ezzedin
      www.e-nor.com
    • Disclaimer
      All screenshots used for this presentation are created for educational purpose and are not real ads
      Allaedin Ezzedin
      www.e-nor.com
    • Allaedin Ezzedin
      www.e-nor.com
    • Campaign Structure
      Allaedin Ezzedin
      www.e-nor.com
    • Email
      Online Marketing
      Allaedin Ezzedin
      www.e-nor.com
    • Email Ads
      Allaedin Ezzedin
      www.e-nor.com
    • Banner
      Online Marketing
      Allaedin Ezzedin
      www.e-nor.com
    • Banner
      Allaedin Ezzedin
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    • Banner
      Allaedin Ezzedin
      www.e-nor.com
    • Social Media
      Online Marketing
      Allaedin Ezzedin
      www.e-nor.com
    • Twitter
      • Website URL: http://www.store.com/
      • Campaign Source: twitter
      • Campaign Medium: social media
      • Campaign Name: Mother’s Day 2010
      http://www.store.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Mother%E2%80%99s%2BDay%202010
      Allaedin Ezzedin
      www.e-nor.com
    • Twitter
      Allaedin Ezzedin
      www.e-nor.com
    • Paid Search
      Online Marketing
      Allaedin Ezzedin
      www.e-nor.com
    • Paid Search - Google
      AdWords
      Analytics
      No need for manual tagging, we are cousins :)
      Allaedin Ezzedin
      www.e-nor.com
    • Paid Search - Google
      Sign in to your AdWords account
      Click on My account tab
      Select Account preferences
      Under Tracking section, click Edit
      Check the Destination URL Auto-tagging checkbox
      Click “Save changes”
      Allaedin Ezzedin
      www.e-nor.com
    • Paid Search - Google
      Allaedin Ezzedin
      www.e-nor.com
    • Paid Search - Yahoo
      Allaedin Ezzedin
      www.e-nor.com
    • Paid Search - Bing
      Allaedin Ezzedin
      www.e-nor.com
    • Offline
      Allaedin Ezzedin
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    • Offline Campaigns
      Allaedin Ezzedin
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    • Offline Campaigns: Newspapers
      Allaedin Ezzedin
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    • Offline Campaigns: Newspapers
      Include unique coupon code, website URL, and/or phone number to track effectiveness of the ad
      Allaedin Ezzedin
      www.e-nor.com
    • Offline Campaigns: Newspapers
      Allaedin Ezzedin
      www.e-nor.com
    • Offline Campaigns: Newspapers
      Allaedin Ezzedin
      www.e-nor.com
    • Offline Campaigns: Newspapers
      Allaedin Ezzedin
      www.e-nor.com
    • Reports
      Allaedin Ezzedin
      www.e-nor.com
    • Creating Custom Segmentation
      Sign in to your Google Analytics account
      Advanced Segments > Create a new advanced segment
      Add the following dimensions:
      Allaedin Ezzedin
      www.e-nor.com
    • Traffic Sources
      Allaedin Ezzedin
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    • Traffic Sources
      The TV campaign has the highest conversion rate
      Allaedin Ezzedin
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    • Traffic Sources
      The newspaper campaign was not as effective as other campaigns
      Allaedin Ezzedin
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    • Traffic Sources
      Social media has the highest ROI
      Allaedin Ezzedin
      www.e-nor.com
    • Read More | bit.ly/iRC6jw
      Allaedin Ezzedin
      www.e-nor.com
    • Thank You!
      E-Nor
      http://www.e-nor.com
      http://www.e-nor.com/blog
      3000 Scott Blvd Ste. 216
      Santa Clara, CA 95054
      Allaedin Ezzedin
      allaedin@e-nor.com
      linkedin.com/in/AllaedinEzzedin
      twitter.com/AllaedinEzzedin