Music 3.0 Leveraging the Web 3.0 Potential | Dmitry Paranyushkin (PLAYBerlin)

Music 3.0 Leveraging the Web 3.0 Potential Dmitry Paranyushkin / PLAYBerlin

Music 2.0 • New technologies, software, hardware • Direct interaction: artists – audience • P2P networks – free distribution • Labels became obsolete

How Music Works Artists Audience Feedback Loop

Music as Commodity Artists $$$ Audience Labels

.com Web 2.0 Chaos .com RapidShare .com .com .com .com Facebook .com .com .com MySpace .com .com .com Artists .com .com ? .com .com Last.Fm Audience .com P2P & BitTorrents .com .com .com .com .com .com Blogs Labels .com .com .com .com .com

Web 3.0 Infrastructure Cloud Artists Audience Collaboration~& Participation Music Binds Communities Music Fuses with Technology Personal Recommendations

Paradigm Shift Music as an Experience Music as a Commodity

Music = Event • In 2008 CD sales down 30%* • Music licensing revenue up 87%* • Artists make money from events & touring • Audience wants to feel part of the process • Huge online communities built on music * Data from Recording Industry Association of America 2008 report

What is Needed? • Investments • Facilities • Distribution • Promotion • Press • Events management • Rights management • Curatorial function • Music binds communities • Providing experiences through music

Einstuerzende Neubauten • “Supporter” project • Fans could form an online community • Fans ﬁnanced creation of 3 albums • Fans participated in the process • Fans had exclusive access to the band • Fans got exclusive tracks and CD sets

Results? • Who performs curatorial role? • Neubauten had to hire press agents • They also had to ﬁnd studios, facilities, etc. • Promotion • Event organization • Not everyone can set up a website

Web 3.0 and Music • Build and maintain community • Create distribution channels • Press and promotion • Organize events • Use recommendation services • Find ways to monetize

Building Community • MySpace • Ning • Facebook • Last.Fm • Twitter • ThisIsLike • QIK

Distribution Channels • Last.Fm • iMeem • SoundCloud • P2P (BitTorrent, Soulseek) • iTunes • ReverbNation

Press & Promotion • SonicBids • Facebook • FanBridge • Vimeo • MySpace (using other bands’ contacts) • Last.fm sponsored plays • Google AdWords • ThisIsLike

Organize Events • MySpace (through “friends”) • SonicBids • ReverbNation

Curatorial Function • Last.Fm recommendation system • iTunes Genius • ThisIsLike • Music blogs

Monetize • Accept donations (PayPal) • SellaBand • iTunes • iPhone Apps • Live events • Collaborations

More Ideas? Go to www.thisislike.com/music-30/about Dmitry Paranyushkin / PLAYBerlin dmitry@playberlin.com +49 15 777 8650 77

http://www.esfmedia.com	535
http://www.berlin-mitte-institut.de	114
http://noduslabs.com	4
http://translate.googleusercontent.com	1
http://dubfunk.com	1
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Music 3.0 Leveraging the Web 3.0 Potential | Dmitry Paranyushkin (PLAYBerlin)

by all2gethernow on Sep 17, 2009

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Music 3.0 Leveraging the Web 3.0 Potential | Dmitry Paranyushkin (PLAYBerlin) — Presentation Transcript