5  new-mass_media
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5  new-mass_media 5 new-mass_media Presentation Transcript

  • By the end of this lesson, the student will be able to:Identify and explain roles of Internet, blogs, podcast, and social networks as newmass media.OBJECTIVES
  • *The Internet (also known simply as "the Net" or "the Web") can be brieflyunderstood as "a network of networks".Specifically, it is the worldwide, publicly accessible network of interconnectedcomputer networks that transmit data by packet switching using the standardInternet Protocol (IP).Together they carry various information and services, such as electronic mail,online chat, file transfer, and the interlinked Web pages and other documents ofthe World Wide Web.INTERNET
  • *The Internet and the World Wide Web are not the same.*The Internet is a collection of interconnected computer networks, linked by copperwires, fiber-optic cables, wireless connections etc.;*The Web is a collection of interconnected documents, linked by hyperlinks andURLs.The World Wide Web is accessible via the Internet, along with many otherservices including e-mail, file sharing and others described below.INTERNET
  • The invention of the Internet has also allowed breaking news stories to reacharound the globe within minutes.*Toward the end of the 20th century, the advent of the World Wide Webmarked the first era in which any individual could have a means of beinginvolved in mass media on global scale.This rapid growth of instant, decentralized communication changed mass mediaand its relationship to society.INTERNET
  • It is quickly becoming the center of mass media.Everything is becoming accessible via the internet.Instead of picking up a newspaper, or watching the 10oclock news, people will log onto the internet to get thenews they want, when they want it.Many workers listen to the radio through the internetwhile sitting at their desk.Games are played through the internet.INTERNET
  • *"Cross-media" means the idea of distributing the same message throughdifferent media channels.Many authors understand cross-media publishing to be the ability to publish inboth print and on the web without manual conversion effort.CROSS-MEDIA
  • When audio broadcasting is done via the Internet the term webcasting is oftenused.*In 2004 a new phenomenon occurred when a number of technologiescombined to produce podcast.*Originally derived from a combination of "broadcasting" and "iPod”*The host or author of a podcast is often called a podcasterPODCAST
  • *A blog is a website, with regular entries of commentary, descriptions of events,or other material such as graphics or video.*Entries are commonly displayed in reverse chronological order.Many blogs provide commentary or news on a particular subject; others functionas more personal online diaries.*A typical blog combines text, images, and links to other blogs, web pages, andother media related to its topic.BLOGS (WEB LOGS)
  • The ability for readers to leave comments in an interactiveformat is an important part of many blogs.*Most blogs are primarily textual, although they ofteninclude other media“Micro-blogging” is another type of blogging whichconsists of blogs with very short posts.BLOGS
  • *RSS is a format for syndicating news and the content of news-like sites such asblog entries, news headlines, and podcasts.*An RSS document (which is called a "feed" or "web feed" or "channel")contains either a summary of content from an associated web site or the full text.RSS makes it possible for people to keep up with web sites in an automatedmanner that can be piped into special programs or filtered displays.RSS FEEDS
  • *Mobile phones were introduced in Japan in 1997 butbecame a mass media only in 1998In Japan mobile phone books are so popular that five ofthe ten best-selling printed books were originally releasedas mobile phone books.*The mobile media content includes music, games,internet, tv, radio, news, entertainment, etcMOBILE
  • *Similar to the internet, mobile is also an interactive media, but has far widerreach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billioninternet users.*Like email on the internet, the top application on mobile is also a personalmessaging service, but SMS text messaging is used by over 2.4 billion people.MOBILE
  • *Mobile is often called the 7th Mass Medium and either the fourth screen (ifcounting cinema, TV and PC screens).*Mobile has several unique benefits which many mobile media specialists claimmake mobile a more powerful media than either TV or the internet, starting withmobile being permanently carried and always connected.MOBILE
  • *Web 2.0 came to describe almost any site, service, or technology that promotedsharing and collaboration right down to the Nets grass roots.That includes blogs and wikis, tags and RSS feedsSome Web 2.0 networks are:http://del.icio.ushttp://www.flickr.comhttp://www.myspace.comhttp://www.youtube.com*How is Web 2.o different from Web 1.0?SOCIAL NETWORKS: WEB 2.0
  • *Web 3.0 is called the Semantic Web, a term coined byTim Berners-Lee.*The Semantic Web is a place where:machines can read Web pages much as we humans read them,search engines and software agents can better troll the Net and find what were lookingfor.*Its a set of standards that turns the Web into one bigdatabase.*How is Web 3.0 different from Web 2.0?SOCIAL NETWORKS: WEB 3.0
  • *A software publisher is a publishing company in the software industry betweenthe developer and the distributor.*Software publishers often license software from developers withspecific limitations, such as a time limit or geographical region.*“Open source” publishing does not need a license.*“Open source” applications are free of cost and open for anyoneto edit.SOFTWARE PUBLISHING
  • *Teachers can contact the entire class by sending one e-mail or SMS.They have web pages, and social networks wherestudents can view class outlines or assignments.Some classes have class blogs where students must postweekly, and are graded on their contributions.e-Learning and m-Learning thus far have become anextremely dominant form of educational media.NEW MASS MEDIA IN EDUCATION