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wire distribution, media targeting and monitoring

wire distribution, media targeting and monitoring

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  • Visibility Reports ( FREE with release when you use the OMC )Talk through what you’re looking at and what else is offered. (ie. you can click through all areas for more detailed information)Go to VR on portal and show it live.
  • Overview of other MultiVu servicesA/V Broadcast Production Satellite Media Tours Co-op Media Tours Radio Media Tours Webcasting Podcasting DVD / Tape Production

Prn mini view Prn mini view Presentation Transcript

  • Why PR Newswire?
  • #1in Earned Media Pickup
  • #1in Online Visibility
  • Releases on prnewswire.com
    are viewed by over two million unique visitors each month.
    Source: compete.com.
  • #1in Media Relations
  • Exclusive providerof media-only Web site with reporters and bloggers from more than 27,000 news organizations and over 1.5 million releases viewed each monthLargest dedicated staff focused on media relations and audience development
  • We See the Big Picture
    Successful Communications Plans Include:
    Targeting & Engagement
    Media Database
    Experts Database
    Online Newsroom
    Distribution
    Global ReachAudiences SEOSocial
    Monitoring & Measurement
    Pick UpEffectivenessSocial Media
    Multimedia
    Distribution Strategic PlacementProductionMultimedia Library
  • Distribution Services
  • How PR Newswire Reaches Your Audiences
    • 22,000+ Newsrooms Nationwide
    • 90,000+ Journalists via media-only ‘PR Newswire for Journalists’ website
    • Direct feeds into government news systems feeding The White House, Capitol Hill and numerous Cabinet agencies
    • 5,000+ online news sites and search engines (Google, Yahoo News, AOL, etc)
    • Posting and archiving of news on PRNewswire.com, with 2 million visitors monthly
    • Posting and archiving of news on world’s leading databases (LexisNexis, Factiva, etc)
  • Your Story’s Potential Reach
    Traditional media
    Social media
    Your
    Release
    Web coverage
  • Reach your target audience by selecting one of PR Newswire's national, regional, local and specialty
    newslines – all releases are coded to reach influencers interested in your news.
  • Domestic Distribution
  • PR Newswire offers the industry’s most comprehensivepress release analytics. (No one else comes close.)
  • Measure the Effectiveness of Your Release
    Total Results – See the number of release views, postings and views resulting from search engines (SEO)
    Release Trends – Review charts of release views, postings or search results over time; all compared against the cumulative total.
    Visibility & Engagement – Quickly gauge how well your release did compared against the average
    Improve over time – Compare your releases against your previous efforts.
  • Targeting & Engagement
  • Sample Media Database Entry
    Name, title & media organization
    Contact details
    Pitching profile – shows the influencer’s scope of coverage and recent articles.
  • We Make Targeting the Media Quick & Easy
    Match suggestions as you type save time and increase accuracy.
    Full profile available by holding mouse over contact name to limit clicks and save time.
    Outlet profiles available too.
  • Living Lists Keep Your Contacts Up to Date
    To save a list as a living list just check this box and the software will take care of the rest
    Automatic alerts keep you informed of changes and replacements.
    You can also make edits within the database if you’re not satisfied with updated contact.
  • Monitoring & Measurement
  • Monitoring & Measuring Social Media Buzz
    Demographics – Gender, age and regional information
    Top Topics – Conversations around your brand
    Buzz volume – Number of mentions over time.
    Sentiment – Measure tone of your brand’s buzz: positive, negative or neutral
    Influencers – Identify the most influential sources.
  • We connect you with your
    audiences everywhere.
  • Multimedia Production Services
    Audio Production &Distribution
    Video Production &Distribution
    Satellite Media Tours
    Co-op Media Tours
    Radio Media Tours
    Webcasting
    Podcasting
    DVD/Tape Production