Prn mini view

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wire distribution, media targeting and monitoring

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  • Visibility Reports ( FREE with release when you use the OMC )Talk through what you’re looking at and what else is offered. (ie. you can click through all areas for more detailed information)Go to VR on portal and show it live.
  • Overview of other MultiVu servicesA/V Broadcast Production Satellite Media Tours Co-op Media Tours Radio Media Tours Webcasting Podcasting DVD / Tape Production
  • Prn mini view

    1. 1. Why PR Newswire?<br />
    2. 2. #1in Earned Media Pickup<br />
    3. 3. #1in Online Visibility<br />
    4. 4. Releases on prnewswire.com <br />are viewed by over two million unique visitors each month.<br />Source: compete.com.<br />
    5. 5. #1in Media Relations<br />
    6. 6. Exclusive providerof media-only Web site with reporters and bloggers from more than 27,000 news organizations and over 1.5 million releases viewed each monthLargest dedicated staff focused on media relations and audience development <br />
    7. 7. We See the Big Picture<br />Successful Communications Plans Include:<br />Targeting & Engagement<br />Media Database<br />Experts Database<br />Online Newsroom<br />Distribution<br />Global ReachAudiences SEOSocial<br />Monitoring & Measurement<br />Pick UpEffectivenessSocial Media<br />Multimedia<br />Distribution Strategic PlacementProductionMultimedia Library<br />
    8. 8. Distribution Services<br />
    9. 9. How PR Newswire Reaches Your Audiences<br /><ul><li> 22,000+ Newsrooms Nationwide
    10. 10. 90,000+ Journalists via media-only ‘PR Newswire for Journalists’ website
    11. 11. Direct feeds into government news systems feeding The White House, Capitol Hill and numerous Cabinet agencies
    12. 12. 5,000+ online news sites and search engines (Google, Yahoo News, AOL, etc)
    13. 13. Posting and archiving of news on PRNewswire.com, with 2 million visitors monthly
    14. 14. Posting and archiving of news on world’s leading databases (LexisNexis, Factiva, etc)</li></li></ul><li>Your Story’s Potential Reach<br />Traditional media<br />Social media<br />Your <br />Release<br />Web coverage<br />
    15. 15. Reach your target audience by selecting one of PR Newswire's national, regional, local and specialty<br />newslines – all releases are coded to reach influencers interested in your news. <br />
    16. 16. Domestic Distribution<br />
    17. 17. PR Newswire offers the industry’s most comprehensivepress release analytics. (No one else comes close.)<br />
    18. 18. Measure the Effectiveness of Your Release<br />Total Results – See the number of release views, postings and views resulting from search engines (SEO)<br />Release Trends – Review charts of release views, postings or search results over time; all compared against the cumulative total.<br />Visibility & Engagement – Quickly gauge how well your release did compared against the average<br />Improve over time – Compare your releases against your previous efforts.<br />
    19. 19. Targeting & Engagement<br />
    20. 20. Sample Media Database Entry<br />Name, title & media organization<br />Contact details<br />Pitching profile – shows the influencer’s scope of coverage and recent articles.<br />
    21. 21. We Make Targeting the Media Quick & Easy<br />Match suggestions as you type save time and increase accuracy.<br />Full profile available by holding mouse over contact name to limit clicks and save time.<br />Outlet profiles available too.<br />
    22. 22. Living Lists Keep Your Contacts Up to Date<br />To save a list as a living list just check this box and the software will take care of the rest<br />Automatic alerts keep you informed of changes and replacements. <br />You can also make edits within the database if you’re not satisfied with updated contact.<br />
    23. 23. Monitoring & Measurement<br />
    24. 24. Monitoring & Measuring Social Media Buzz<br />Demographics – Gender, age and regional information<br />Top Topics – Conversations around your brand<br />Buzz volume – Number of mentions over time.<br />Sentiment – Measure tone of your brand’s buzz: positive, negative or neutral <br />Influencers – Identify the most influential sources.<br />
    25. 25. We connect you with your <br />audiences everywhere.<br />
    26. 26. Multimedia Production Services<br />Audio Production &Distribution<br />Video Production &Distribution<br />Satellite Media Tours<br />Co-op Media Tours<br />Radio Media Tours<br />Webcasting<br />Podcasting<br />DVD/Tape Production<br />

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