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StarBucks - Business Ethics
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StarBucks - Business Ethics

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StarBucks - Business Ethics StarBucks - Business Ethics Presentation Transcript

  • LAHORE BUSINESSSCHOOL (LBS)PRESENTED BY:ALI ZULFIQARHARIS MUMTAZARSLAN JANALI MUKHTARASAD-UL-BASHIRSUFWANSALEEMIUSMAN TAHIRPresented TO:Sir. Hassan Rasheed
  • STARBUCKS STORY• OUR STORY BEGAN IN 1971.• BACK THEN WE WERE A ROASTER AND RETAILER OF WHOLE BEAN ANDGROUND COFFEE, TEA AND SPICES WITH A SINGLE STORE IN SEATTLE’SPIKE PLACE MARKET.• TODAY, WE ARE PRIVILEGED TO CONNECT WITH MILLIONS OF CUSTOMERSEVERY DAY WITH EXCEPTIONAL PRODUCTS AND NEARLY 18,000 RETAILSTORES IN 60 COUNTRIES
  • COFFEE• SERVING THE BEST COFFEE POSSIBLE.• ITS OUR GOAL FOR ALL OF OUR COFFEE TO BE GROWNUNDER THE HIGHEST STANDARDS OF QUALITY, USINGETHICAL SOURCING PRACTICES.• OUR COFFEE BUYERS PERSONALLY TRAVEL TO COFFEEFARMS IN LATIN AMERICA, AFRICA AND ASIA TOSELECT THE HIGHEST QUALITY BEANS.
  • TOTAL STORES• 17,651*(AS OF JULY 1, 2012)• ARGENTINA,• ARUBA,• AUSTRALIA,• AUSTRIA,• BAHAMAS,• BAHRAIN, UNITED STATES AND ETC.
  • PRODUCTS• COFFEE : MORE THAN 30 BLENDS AND SINGLE‐ORIGIN PREMIUM COFFEES.• FRESH‐BREWED COFFEE,• HOT AND ICED ESPRESSO BEVERAGES,• BAKED PASTRIES,• SANDWICHES, SALADS,• OATMEAL,• YOGURT PARFAITS AND FRUIT CUPS.
  • CONSUMER PRODUCTS• COFFEE AND TEA: WHOLE BEAN AND GROUND COFFEE (STARBUCKS AND SEATTLE’S BEST COFFEEBRANDS), STARBUCKS VIA®READY BREW, STARBUCKS® K‐CUP® PORTION PACKS, TAZO® TEAFILTERBAGS AND TEA LATTE CONCENTRATES.• READY‐TO‐DRINK (RTD): STARBUCKS® BOTTLED FRAPPUCCINO® COFFEE DRINKS, STARBUCKSDISCOVERIES® CHILLED CUP COFFEES, STARBUCKS DOUBLESHOT® ESPRESSO DRINKS, STARBUCKSDOUBLESHOT® ENERGY+COFFEE DRINKS; SEATTLE’S BEST COFFEE® ICED LATTES, STARBUCKSREFRESHERS™ BEVERAGES, TAZO® BOTTLED ICED AND JUICED TEAS.• STARBUCKS®ICE CREAM:SUPER‐PREMIUM COFFEE AND COFFEE‐FREE FLAVORS
  • STARBUCKSHISTORY – DETAILED
  • HISTORY1971 STARBUCKS OPENS FIRST STORE IN SEATTLE’SPIKE PLACE MARKET.1982 HOWARD SCHULTZ JOINS STARBUCKS ASDIRECTOR OF RETAIL OPERATIONS AND MARKETING.STARBUCKS BEGINS PROVIDING COFFEE TO FINERESTAURANTS AND ESPRESSO BARS.1983 HOWARD TRAVELS TO ITALY, WHERE HE’SIMPRESSED WITH THE POPULARITY OF ESPRESSOBARS IN MILAN. HE SEES THE POTENTIAL TO DEVELOPA SIMILAR COFFEEHOUSE CULTURE IN SEATTLE.
  • RECOGNITION• “NO. 1 BEST COFFEE,” FAST FOOD AND QUICKREFRESHMENT CATEGORIES - ZAGAT’S SURVEY OFNATIONAL CHAIN RESTAURANTS – 2009‐2011• “NO. 1 MOST POPULARQUICK REFRESHMENT CHAIN” -ZAGAT’S SURVEY OF NATIONAL CHAIN RESTAURANTS –2009‐2011• ONE OF “THE 100 BEST COMPANIES TO WORK FOR” -FORTUNE – 1998–2000, 2002–2012• ONE OF THE “MOST ADMIRED COMPANIES IN AMERICA” -FORTUNE – 2003–2012• ONE OF THE “WORLD’S 50 MOST INNOVATIVECOMPANIES” - FAST COMPANY – 2012• ONE OF THE “WORLD’S MOST ETHICAL COMPANIES” -ETHISPHERE – 2007‐2012• ONE OF THE “100 BEST CORPORATE CITIZENS” -CORPORATE RESPONSIBILITY/BUSINESSETHICS –2000‐2012• “SUSTAINABILITY DESIGN AWARD” - GLOBAL GREENUSA – 2011• “MOST ETHICAL COMPANY, EUROPEAN COFFEEINDUSTRY” - ALLEGRA STRATEGIES – 2009‐2011• “BUSINESS PERSON OF THE YEAR,” HOWARD SCHULTZ,STARBUCKS CHAIRMAN, PRESIDENT AND CHIEFEXECUTIVE OFFICER - FORTUNE – 2011
  • STAR BUCKS - INFO• STARBUCKS CORPORATION IS AN AMERICAN GLOBAL COFFEE COMPANY AND COFFEEHOUSE CHAINBASED IN SEATTLE, WASHINGTON.• STARBUCKS IS THE LARGEST COFFEEHOUSE COMPANY IN THE WORLD,• 20,891 STORES IN 62 COUNTRIES,• 13,279 IN THE UNITED STATES,• 1,324 IN CANADA, 989 IN JAPAN, 851 IN CHINA, 806 IN THE UNITED KINGDOM, 556 IN SOUTH KOREA, 377IN MEXICO, 291 IN TAIWAN, 206 IN THE PHILIPPINES, 171 IN THAILAND AND 10 IN INDIA
  • RESPONSIBILITY• WE HAVE ALWAYS BELIEVED IN THEIMPORTANCE OF BUILDING AGREAT, ENDURING COMPANY THATSTRIKES A BALANCE BETWEENPROFITABILITY AND A SOCIALCONSCIENCE.
  • ETHICAL SOURCING• WE TAKE A HOLISTIC APPROACH TO ETHICALLY SOURCING THE HIGHEST QUALITY COFFEE.• THIS INCLUDES RESPONSIBLE PURCHASING PRACTICES, SUPPORTING FARMER LOANS AND FORESTCONSERVATION PROGRAMS.• WHEN WE BUY COFFEE THIS WAY, IT HELPS FOSTER A BETTER FUTURE FOR FARMERS AND A MORE STABLECLIMATE FOR THE PLANET.• IT ALSO HELPS CREATE A LONG‐TERM SUPPLY OF THE HIGH‐QUALITY BEANS WE’VE BEEN CAREFULLYBLENDING, ROASTING AND PACKING FRESH FOR MORE THAN 40 YEARS.
  • ENVIRONMENTAL STEWARDSHIP• WE SHARE OUR CUSTOMERS COMMITMENT TO THE ENVIRONMENT.• WE BELIEVE IN THE IMPORTANCE OF CARING FOR OUR PLANET AND ENCOURAGING OTHERS TO DO THESAME.• IT IS OUR GOAL THAT BY 2015, 100% OF OUR CUPS WILL BE REUSABLE OR RECYCLABLE. WE WILL ALSOWORK TO SIGNIFICANTLY REDUCE OUR ENVIRONMENTAL FOOTPRINT THROUGH ENERGY AND WATERCONSERVATION, RECYCLING AND GREEN CONSTRUCTION.
  • COMMUNITY INVOLVEMENT• WE BELIEVE IN FOSTERING THRIVING COMMUNITIES.• BRINGING PEOPLE TOGETHER, INSPIRING CHANGE AND MAKING A DIFFERENCE IN PEOPLE’S LIVES – IT’SALL PART OF BEING A GOOD NEIGHBOR.• BY 2015, WE HOPE TO CONTRIBUTE ONE MILLION VOLUNTEER HOURS EACH YEAR TO OUR COMMUNITIES.
  • WORK PLACE ENVIRONMENT• HOW WE TREAT ONE ANOTHER• CONSISTENT WITH STARBUCKS GLOBAL HUMAN RIGHTS STANDARD, STARBUCKS PROMOTESEQUAL OPPORTUNITY IN ITS HIRING PRACTICES, MAKES RECRUITING DECISIONS BASED SOLELYON JOB-RELATED CRITERIAAND DOES NOT USE FORCED LABOR. WHEN EMPLOYING PARTNERSUNDER THE AGE OF 18, MANAGERS MUST COMPLY WITH ALL STARBUCKS-ESTABLISHED ORLEGALLY REQUIRED LIMITATIONS ON MINIMUM HIRING AGE, AND ON HOURS AND TASKSPERFORMED BY THESE PARTNERS TO ENSURE ANY WORK PERFORMED DOES NOT HAMPER THEPARTNERS EDUCATION, HEALTH, SAFETY, AND MENTAL OR PHYSICAL DEVELOPMENT.• UNWELCOME REMARKS, GESTURES OR PHYSICAL CONTACT• THE DISPLAY OR CIRCULATION OF OFFENSIVE, DEROGATORY OR SEXUALLY EXPLICIT PICTURESOR OTHER MATERIALS, INCLUDING BY EMAIL AND ON THE INTERNET• OFFENSIVE OR DEROGATORY JOKES OR COMMENTS (EXPLICIT OR BY INNUENDO)
  • WORKPLACE HEALTH, SAFETY ANDSECURITY• COOPERATE WITH OFFICIALS WHO ENFORCE THESE RULES AND PRACTICES;• TAKE NECESSARY STEPS TO PROTECT THEMSELVES AND OTHER PARTNERS;• ATTEND REQUIRED SAFETY TRAINING;• AND REPORT IMMEDIATELY ALL ACCIDENTS,• INJURIES AND UNSAFE PRACTICES OR CONDITIONS.
  • WAGE AND HOUR RULES• STARBUCKS IS COMMITTED TO FOLLOWING ALL APPLICABLE WAGE AND HOUR LAWS AND REGULATIONS.TO HELP ENSURE THAT ALL WORK PERFORMED FOR STARBUCKS IS COMPENSATED CORRECTLY, PARTNERSCOMPENSATED ON THE BASIS OF HOURS WORKED MUST REPORT AND• RECORD TIME ACCURATELY IN ACCORDANCE WITH ESTABLISHED LOCAL PROCEDURE.
  • ETHICAL DECISION-MAKING FRAMEWORK
  • • THANK YOU