Services marketing final - Jazzercise

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Services marketing final - Jazzercise

  1. 1. Services Marketing Launching Foreign Services In Pakistan
  2. 2. Presented By ȸ Ali Zulfiqar ȸ Asadullah Bashir ȸ Noman Shiekh ȸ Iqra Ishtiaq ȸ Safwan Saleemi ȸ Javed Iqbal Presented To ȸ Mam Shafaq Naeem Lahore Business School (LBS)
  3. 3. Task & Discussion • New foreign service (currently running in a foreign country) • Bring valid and reliable arguments for the success • Empirical research • Secondary research • Analysis • Marketing Mix • Potential, Tapped & Untapped (Market) • Why In Pakistan (Scoop) • Marketing Communication Mix • SWOT Analysis • Conclusion • Recommendations
  4. 4. Questions Gender How Many People want To Be Slim? Male Female Service Offers Services For Reducing Weigth In Pakistan Gym Dance Walk Other
  5. 5. How many Girls Want To Reduce Some Weight?
  6. 6. Exercise Benefits • Reduce Stress • Boost Happy Chemicals • Improve Self-Confidenc • Boost Brain Power • Sharpen memory • Increase Relaxation • Helps control weight.
  7. 7. Jazzercise Dance, strength training, yoga, Pilates, and kickboxing into one fun and effective total body workout. Dance-fitness classes, conventions, apparel and accessories Years U.S Canadia n International Company Owned 2013 6,854 186 1,500 3 2012 6,984 183 1,474 2 2011 6,763 165 1,251 2 2010 6,627 149 1,233 2 Total 27,228 683 5,458 9
  8. 8. Jazzercise (Introduction)  Illinois, in 1969, Judi Sheppard Missett  Teaching traditional jazz dance classes in Evanston  Southern California, she started training other instructors in the Jazzercise program in 1977  Six years later, began franchising  Carlsbad, California, Jazzercise's instructors teach its total-body conditioning program to almost half a million participants each year in the United States and more than 30 other countries.
  9. 9. Jazzercise Mission (What We Do) • We Develop & Market Fun & Effective Fitness Programs & Products That Enhance The Well Being of People of All Ages Philosophy (What We Believe) • We Believe Fitness is an important aspect of well-being & enhances the overall quality of people’s Live therefore, Jazzercise is committed to helping people understand & value the importance of health & Fitness
  10. 10. Jazzercise - Vision • We Strive To Educate: Inform the public about the physical and emotional benefits of Jazzercise, worldwide. • Understand: Embrace customer information that will enable us to anticipate and deliver on customers' needs • Innovate: Expand our product and service offerings with creative and effective fitness solutions. • Inspire: Draw upon our passion and enthusiasm to motivate others to maintain a healthy lifestyle. • Affect: Make a difference in the lives of the people we touch on a daily basis.
  11. 11. Jazzercise Offers • Fitness Class • Dance Classes • Yoga • Kickboxing • Strength Training • Pilates • Junior Jazzercise • Accessories • Tops • Bottom • Thanks and cameos • Shoes • Socks Jazzercise Shops
  12. 12. Potential Market Potential Market • 20% Women's • 25% Young Girls • 15% Children • Statistics Tapped Market • 2 to 5 % Already Capture And Using The Some Services To Reduce Waste • While Most Women Go For Walk In Some Garden Because of Not Available Cheap Services for women only
  13. 13. Why Jazzercise In Pakistan? Currently In Pakistan • Private Dance Classes (olx, online classes) • People do Yoga by getting Online Training from other countries. • Not A single Well established Institute working in Pakistan. • A online Survey shows 40 to 55 % people like Dance want Such a institute . What we introduce… • A established Institute that treat you professionally in all our offers. • Give you face to face training of Yoga, KickBoxing, Strongness and dance. • Give you perfect body shape • Giving you and your child a “Feel good Factor”
  14. 14. Marketing Mix Product, Price, Place, Promotion, People, Physical Environment & Process
  15. 15. Marketing Mix (Product – Price) Product • Fitness Class • Yoga • Junior Jazzercise • Accessories • Beauty • Nutrition Price
  16. 16. Marketing Mix (Place – Promotions) Places Elite Class Residential Areas Promotion • Advertising • Internet • T.V • Billboards • Newspapers • User Free Trials • Gifts Vouchers
  17. 17. Marketing Mix (Environment– People) Physical Environment • Environment must be calm and clean so customer feel free to do their work • Equipped with all facilities so customer need any thing get it People • Employees • Management • Customer Service
  18. 18. SWOT Analysis Strength, Weakness, Opportunity & Threats
  19. 19.  Single well known company  Not a single competitor  Global Brand  Professional trainers  First service also for Childs  Younger's interest • First movers • Awareness • Play World For Children • Baby Care Centre  First mover  Young generation interest  No competitor  New Market  People Behavior  Gym  Major threat from Social circle  May be people not come due to social pressure Strength Weakness Opportunity Threats
  20. 20. Marketing Communication Mix Direct Marketing, Selling Personal, Sales Promotion
  21. 21. Thank You So Much Any Questions??

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