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Mobilink Telecom - Strategic Management
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Mobilink Telecom - Strategic Management






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Mobilink Telecom - Strategic Management Mobilink Telecom - Strategic Management Presentation Transcript

  • Final Project – Final Presentation 1
  • Presented By: Ali Zulfiqar Arslan Jan M. Haris Mumtaz Asad-ul-Bashir Usman Tahir Ali Mukhtar Sufwaan SaleemiPresented To:Sir. Asim N. Gill2
  • Telecomunication 3
  •  Mobilink Is The Subsidiary ofthe orascom telecomholding. Pakistan’s Leading cellular &Blackberry services provider. Mobilink currently has morethan 32.203 Millionsubscribers. Market Share 32.47% Mobilink Employee strengthof 4,500 Mobilink Coverage 10,000+Cities & National Wide aswell as over 140 Countries oninternational roamingservices. 4
  • Mobilink - Telecom 5
  • Established in 1998 and has grown tobecome a major player in thetelecommunication market.The largest and most diversified networkoperators in the Middle East, Africa, andSouth Asia.Leading mobile telecommunicationscompany operating in six emerging marketshaving a population under license of 430million with an average penetration ofmobile telephony across all markets ofapproximately 40%.OT operates GSM networks in Algeria (Djezzy), Pakistan (Mobilink), Egypt (Mobinil), Tunisia (Tunisiana), Bangladesh (Banglalink) Zimbabwe (Telecel Zimbabwe).In Pakistan, the Pakistan Mobilecommunications Ltd (“Mobilink”) started itsoperations in 19942001 - 40%.2008 - 38.5%6
  • Mobilink - Telecom 7
  • Mobilink – Mission8
  • Mobilink - Telecom 9
  • 10President & CEO-Rashid KhanChief TechnicalOfficer - RamyReyad KamelChief StrategyOfficer -Tariq RasheedChiefInformationOfficer - IrfanFarooqChiefCommercialOfficer - BilalMunir SheikhChief FinnacialOfficer - AndisLocmelisVoice PresidentCustomer Care -Irfan AkramVoice PresidentCopprate Affair- Agha QasimVoice PresidentHR &Administration- Sadia AhmadVoice PresidentMarketing -Farid AhmedVoice PresidentFinnacialServices -Jahnzeb Taj
  • Mobilink - Pakistan 11
  •  South Central North12Network Region South Central North NetworkRegion
  • Mobilink - Telecom 13
  • Competitors14
  • Mobilink - Telecom 15
  • Strategic Management Process16Identify theorganizationsCurrentmission, Goals& StrategiesExternalAnalysis &InternalAnalysisFormulateStrategiesImplementStrategiesEvaluateResults
  • Mobilink - Telecom 17
  • Management18
  • Strategic Business Department19
  • Project Management20
  • Operations & Customer Care Department21
  • Administration & HR Department22
  • Marketing Department23
  • Franchise Operations24
  • Evaluation 25
  • Customers Yes Providing Best Value to itsCustomersProduct or Services Yes Mobile System ofMarket Yes In PakistanTechnology NoConcern for survival, Growth &ProfitabilityNoPhilosophy Yes Providing Best ValueConcern for public Image NoSelf – Concept Yes UnmatchableConcern for Employees Yes Providing best values to itsemployee26
  • Mobilink - Telecom 27
  • 28AnalysisStrategyFormationStrategyImplementationStrategyMonitoringGoal Setting
  •  Strength Weakness Opportunity Threats29
  •  Patents Strong brand names Good reputation among customers Cost advantages from proprietaryknow-how Exclusive access to high grade naturalresources favorable access todistribution networks30
  •  Lack of patent protection A weak brand name Poor reputation among customers highcost structure Lack of access to the best naturalresources Lack of access to key distributionchannels31
  •  An unfulfilled customer need Arrival of new technologies Loosening of regulations Removal of international trade barriers32
  •  Shifts in consumer tastes awayfrom the firm’s products. Emergence of substitute products New regulations Increased trade barriers33
  • Strategies 34
  • Factors affecting strategies35
  • Strategy Implementation36
  • Evaluation & Controlling of Performance37
  • Boston Consulting Group39
  • Internal & External Matrix40
  • Mobilink – Strategic Mangements 41
  •  Continuous Decline In Market Share Company’s Financial Conditions aregood even in economic down turn yethave been incurring huge expenses Adopting innovative Technology;Mobile Wallet & Gift Cards-ProductDevelopment & Mobilizing the brand. Global expansion is merging markets –Market development Concentrate on providing better &reliable services – Market Penetration Concentrate on Consumer retention &Gaining market share – market &Product Development & Penetration Backward integration over venders forreduction in infrastructuremaintenance cost & other expenses.42
  • 43