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Mobilink Telecom - Strategic Management
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Mobilink Telecom - Strategic Management Presentation Transcript

  • 1. Final Project – Final Presentation 1
  • 2. Presented By: Ali Zulfiqar Arslan Jan M. Haris Mumtaz Asad-ul-Bashir Usman Tahir Ali Mukhtar Sufwaan SaleemiPresented To:Sir. Asim N. Gill2
  • 3. Telecomunication 3
  • 4.  Mobilink Is The Subsidiary ofthe orascom telecomholding. Pakistan’s Leading cellular &Blackberry services provider. Mobilink currently has morethan 32.203 Millionsubscribers. Market Share 32.47% Mobilink Employee strengthof 4,500 Mobilink Coverage 10,000+Cities & National Wide aswell as over 140 Countries oninternational roamingservices. 4
  • 5. Mobilink - Telecom 5
  • 6. Established in 1998 and has grown tobecome a major player in thetelecommunication market.The largest and most diversified networkoperators in the Middle East, Africa, andSouth Asia.Leading mobile telecommunicationscompany operating in six emerging marketshaving a population under license of 430million with an average penetration ofmobile telephony across all markets ofapproximately 40%.OT operates GSM networks in Algeria (Djezzy), Pakistan (Mobilink), Egypt (Mobinil), Tunisia (Tunisiana), Bangladesh (Banglalink) Zimbabwe (Telecel Zimbabwe).In Pakistan, the Pakistan Mobilecommunications Ltd (“Mobilink”) started itsoperations in 19942001 - 40%.2008 - 38.5%6
  • 7. Mobilink - Telecom 7
  • 8. Mobilink – Mission8
  • 9. Mobilink - Telecom 9
  • 10. 10President & CEO-Rashid KhanChief TechnicalOfficer - RamyReyad KamelChief StrategyOfficer -Tariq RasheedChiefInformationOfficer - IrfanFarooqChiefCommercialOfficer - BilalMunir SheikhChief FinnacialOfficer - AndisLocmelisVoice PresidentCustomer Care -Irfan AkramVoice PresidentCopprate Affair- Agha QasimVoice PresidentHR &Administration- Sadia AhmadVoice PresidentMarketing -Farid AhmedVoice PresidentFinnacialServices -Jahnzeb Taj
  • 11. Mobilink - Pakistan 11
  • 12.  South Central North12Network Region South Central North NetworkRegion
  • 13. Mobilink - Telecom 13
  • 14. Competitors14
  • 15. Mobilink - Telecom 15
  • 16. Strategic Management Process16Identify theorganizationsCurrentmission, Goals& StrategiesExternalAnalysis &InternalAnalysisFormulateStrategiesImplementStrategiesEvaluateResults
  • 17. Mobilink - Telecom 17
  • 18. Management18
  • 19. Strategic Business Department19
  • 20. Project Management20
  • 21. Operations & Customer Care Department21
  • 22. Administration & HR Department22
  • 23. Marketing Department23
  • 24. Franchise Operations24
  • 25. Evaluation 25
  • 26. Customers Yes Providing Best Value to itsCustomersProduct or Services Yes Mobile System ofMarket Yes In PakistanTechnology NoConcern for survival, Growth &ProfitabilityNoPhilosophy Yes Providing Best ValueConcern for public Image NoSelf – Concept Yes UnmatchableConcern for Employees Yes Providing best values to itsemployee26
  • 27. Mobilink - Telecom 27
  • 28. 28AnalysisStrategyFormationStrategyImplementationStrategyMonitoringGoal Setting
  • 29.  Strength Weakness Opportunity Threats29
  • 30.  Patents Strong brand names Good reputation among customers Cost advantages from proprietaryknow-how Exclusive access to high grade naturalresources favorable access todistribution networks30
  • 31.  Lack of patent protection A weak brand name Poor reputation among customers highcost structure Lack of access to the best naturalresources Lack of access to key distributionchannels31
  • 32.  An unfulfilled customer need Arrival of new technologies Loosening of regulations Removal of international trade barriers32
  • 33.  Shifts in consumer tastes awayfrom the firm’s products. Emergence of substitute products New regulations Increased trade barriers33
  • 34. Strategies 34
  • 35. Factors affecting strategies35
  • 36. Strategy Implementation36
  • 37. Evaluation & Controlling of Performance37
  • 38. BCG MATRIXIE MATRIX38
  • 39. Boston Consulting Group39
  • 40. Internal & External Matrix40
  • 41. Mobilink – Strategic Mangements 41
  • 42.  Continuous Decline In Market Share Company’s Financial Conditions aregood even in economic down turn yethave been incurring huge expenses Adopting innovative Technology;Mobile Wallet & Gift Cards-ProductDevelopment & Mobilizing the brand. Global expansion is merging markets –Market development Concentrate on providing better &reliable services – Market Penetration Concentrate on Consumer retention &Gaining market share – market &Product Development & Penetration Backward integration over venders forreduction in infrastructuremaintenance cost & other expenses.42
  • 43. 43