Mobilink Telecom - Strategic Management

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Mobilink Telecom - Strategic Management

  1. 1. Final Project – Final Presentation 1
  2. 2. Presented By: Ali Zulfiqar Arslan Jan M. Haris Mumtaz Asad-ul-Bashir Usman Tahir Ali Mukhtar Sufwaan SaleemiPresented To:Sir. Asim N. Gill2
  3. 3. Telecomunication 3
  4. 4.  Mobilink Is The Subsidiary ofthe orascom telecomholding. Pakistan’s Leading cellular &Blackberry services provider. Mobilink currently has morethan 32.203 Millionsubscribers. Market Share 32.47% Mobilink Employee strengthof 4,500 Mobilink Coverage 10,000+Cities & National Wide aswell as over 140 Countries oninternational roamingservices. 4
  5. 5. Mobilink - Telecom 5
  6. 6. Established in 1998 and has grown tobecome a major player in thetelecommunication market.The largest and most diversified networkoperators in the Middle East, Africa, andSouth Asia.Leading mobile telecommunicationscompany operating in six emerging marketshaving a population under license of 430million with an average penetration ofmobile telephony across all markets ofapproximately 40%.OT operates GSM networks in Algeria (Djezzy), Pakistan (Mobilink), Egypt (Mobinil), Tunisia (Tunisiana), Bangladesh (Banglalink) Zimbabwe (Telecel Zimbabwe).In Pakistan, the Pakistan Mobilecommunications Ltd (“Mobilink”) started itsoperations in 19942001 - 40%.2008 - 38.5%6
  7. 7. Mobilink - Telecom 7
  8. 8. Mobilink – Mission8
  9. 9. Mobilink - Telecom 9
  10. 10. 10President & CEO-Rashid KhanChief TechnicalOfficer - RamyReyad KamelChief StrategyOfficer -Tariq RasheedChiefInformationOfficer - IrfanFarooqChiefCommercialOfficer - BilalMunir SheikhChief FinnacialOfficer - AndisLocmelisVoice PresidentCustomer Care -Irfan AkramVoice PresidentCopprate Affair- Agha QasimVoice PresidentHR &Administration- Sadia AhmadVoice PresidentMarketing -Farid AhmedVoice PresidentFinnacialServices -Jahnzeb Taj
  11. 11. Mobilink - Pakistan 11
  12. 12.  South Central North12Network Region South Central North NetworkRegion
  13. 13. Mobilink - Telecom 13
  14. 14. Competitors14
  15. 15. Mobilink - Telecom 15
  16. 16. Strategic Management Process16Identify theorganizationsCurrentmission, Goals& StrategiesExternalAnalysis &InternalAnalysisFormulateStrategiesImplementStrategiesEvaluateResults
  17. 17. Mobilink - Telecom 17
  18. 18. Management18
  19. 19. Strategic Business Department19
  20. 20. Project Management20
  21. 21. Operations & Customer Care Department21
  22. 22. Administration & HR Department22
  23. 23. Marketing Department23
  24. 24. Franchise Operations24
  25. 25. Evaluation 25
  26. 26. Customers Yes Providing Best Value to itsCustomersProduct or Services Yes Mobile System ofMarket Yes In PakistanTechnology NoConcern for survival, Growth &ProfitabilityNoPhilosophy Yes Providing Best ValueConcern for public Image NoSelf – Concept Yes UnmatchableConcern for Employees Yes Providing best values to itsemployee26
  27. 27. Mobilink - Telecom 27
  28. 28. 28AnalysisStrategyFormationStrategyImplementationStrategyMonitoringGoal Setting
  29. 29.  Strength Weakness Opportunity Threats29
  30. 30.  Patents Strong brand names Good reputation among customers Cost advantages from proprietaryknow-how Exclusive access to high grade naturalresources favorable access todistribution networks30
  31. 31.  Lack of patent protection A weak brand name Poor reputation among customers highcost structure Lack of access to the best naturalresources Lack of access to key distributionchannels31
  32. 32.  An unfulfilled customer need Arrival of new technologies Loosening of regulations Removal of international trade barriers32
  33. 33.  Shifts in consumer tastes awayfrom the firm’s products. Emergence of substitute products New regulations Increased trade barriers33
  34. 34. Strategies 34
  35. 35. Factors affecting strategies35
  36. 36. Strategy Implementation36
  37. 37. Evaluation & Controlling of Performance37
  38. 38. BCG MATRIXIE MATRIX38
  39. 39. Boston Consulting Group39
  40. 40. Internal & External Matrix40
  41. 41. Mobilink – Strategic Mangements 41
  42. 42.  Continuous Decline In Market Share Company’s Financial Conditions aregood even in economic down turn yethave been incurring huge expenses Adopting innovative Technology;Mobile Wallet & Gift Cards-ProductDevelopment & Mobilizing the brand. Global expansion is merging markets –Market development Concentrate on providing better &reliable services – Market Penetration Concentrate on Consumer retention &Gaining market share – market &Product Development & Penetration Backward integration over venders forreduction in infrastructuremaintenance cost & other expenses.42
  43. 43. 43

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