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Consumer Behavior - Blind Folded Taste Test - (Tang, Energile & Sun Sip)
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Consumer Behavior - Blind Folded Taste Test - (Tang, Energile & Sun Sip)

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Blind Folded Taste Test Results Presentation, Tang, SunSip, Energile, Unilever, Kraft Food Co, Hilal, Education, LBS, Lahore Business School, UOL, ...

Blind Folded Taste Test Results Presentation, Tang, SunSip, Energile, Unilever, Kraft Food Co, Hilal, Education, LBS, Lahore Business School, UOL,

Activitu in lahore business school cupmus and fill up the question through students and then submitted to Prof but we start with the compaign and then give the product with how to make and then fill the questions.

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Consumer Behavior - Blind Folded Taste Test - (Tang, Energile & Sun Sip) Consumer Behavior - Blind Folded Taste Test - (Tang, Energile & Sun Sip) Presentation Transcript

  • Blind Folded Taste (Experience) 1Lahore Business School (LBS)
  • Ali Zulfiqar Zohaib Hassan Shahzaib Akram Ali Adnan Abdul JabbarLahore Business School (LBS) 2
  • 3 Product Chose – Powder Juice - Reason Lahore Business School (LBS)
  • 4 Product Name – Orange Flavour Lahore Business School (LBS)
  • Tang – Orange Flavor 5Lahore Business School (LBS)
  • Tang is a Fruit-flavored drink. Originally Formulated By General Foods Corporation Food Scientist – William A. Mitchell In 1957, Its Was First Marketed in Powdered From in 1959.Lahore Business School (LBS) 6
  • Sun Sip – Orange Flavor 7Lahore Business School (LBS)
  • Hilal has been synonymous with excellentquality confectionery products for the pastfifty years. Over the last half century, thecompany has diversified it’s product range,with a variety of popular new confectioneriesfor consumers all over Pakistan. Lahore Business School (LBS) 8
  • Energile – Orange Flavor 9Lahore Business School (LBS)
  • Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the worlds third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the worlds largest maker of ice cream.Lahore Business School (LBS) 10
  • To Know Why People Buy This Product? Product Quality Actually which thing Customer Want.Lahore Business School (LBS) 11
  • Product A – Product B – Product C 12Lahore Business School (LBS)
  • 13 Lahore Business School (LBS)
  • GENDER Female 9% 0% Male 91%Lahore Business School (LBS) 14
  • OCCUPATION Student Employee 0% 10% 90%Lahore Business School (LBS) 15
  • 0% More Than 6 23% 1 To 3 33% 4 To 6 44%Lahore Business School (LBS) 16
  • ORANGE TASTE Product A Product B Product C 0% 20% Product A – Tang Product B – Sun Sip Product C – Energile 49% 31%Lahore Business School (LBS) 17
  • Product C 0% 10% Product A 40% Product A – Tang Product B – Sun Sip Product C – Energile Product B 50%Lahore Business School (LBS) 18
  • ORANGE COLOR Product A Product B Product C 0% 20% Product A – Tang Product B – Sun Sip 50% Product C – Energile 30%Lahore Business School (LBS) 19
  • 0% Sugar 24% Concentration 50% Antiseptic 26%Lahore Business School (LBS) 20
  • Rs. 3 Rs. 5 Rs. 10 0% 22% 28% 50%Lahore Business School (LBS) 21
  • FRESH & PURE 0% Product C 22% Product A 30% Product A –Tang Product B – Sun Sip Product C – Energile Product B 48%Lahore Business School (LBS) 22
  • Tang Sun Sip Energile 0% 15% Product A __________ Product B 25% __________ 60% Product C __________Lahore Business School (LBS) 23
  • Energile 0% 10% Tang Sun Sip Sun Sip 30% Tang Energile 60%Lahore Business School (LBS) 24
  • In Corporation Favor 25Lahore Business School (LBS)
  • Conclusion Recommendations Public Didn’t Have Awareness About  More Advertise Using Television the Product. Media. Everyone Said That All Product is Tang  Effective Adds Expect 2 or 3 Persons.  Promotions Tang Have More Advertising  Attractive Packaging Like (Olpers) Campaign That’s Why People Consume Tang More Than Other.  Color Tang Have Attractive Packaging Edge.Lahore Business School (LBS) 26
  • 27Any Question ??Lahore Business School (LBS)