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Using Mobile Apps
             to Enhance
         Your Marketing

Homer 3rd Annual Business, Marketing, and Technology Seminar
                      September 2011
Going Mobile

   Why	
  mobile?	
  
   Mobilized	
  sites	
  
   Mobile	
  apps	
  
   QR	
  Codes	
  
   Augmented	
  Reality	
  
Are You Social?
Mobile vs. Web
Mobile Consumers




               Pew	
  
Who’s Mobile?
Why Mobile?

   Portable	
  
   Pervasive	
  
   Loca@on	
  Aware	
  (GPS)	
  
   Socially	
  Connected	
  
   Enhanced	
  Experience	
  
Goals
 Target
 Actions
Resources
Is Your Site Ready?
Not ready!
Take your website
View on a Phone
Mobile friendly?
How to Mobilize

   Outerwoven	
  
   bMobilized	
  
   MoFuse	
  
   Mobify	
  
   Wirenode	
  
Mobile Apps
For the Customer

   Portable	
  
   Convenient	
  
   Social	
  
   Omnipresent	
  
   FUN	
  
For the Business

   Pervasive	
  
   In@mate	
  
   Socially-­‐enabled	
  
   User	
  Generated	
  
   Word-­‐of-­‐mouth	
  
Foursquare




        Find friends
         Share tips
          Get perks
Yelp




         Find places
         Get reviews
       Share reviews
Facebook Places




             Check ins
         Check in deals
           Join friends
Instagram




        Share photos
      Post comments
     Build community
Foodspotting




        Locate places
          See reviews
      Recommend food
Pinterest




         “Pin” images
      Showcase items
     Review and share
Trover




  Find & share places
     Make comments
     Build community
QR Codes




2-dimensional
  bar codes
QR Codes
QR Codes
QR Collateral
QR Desinations
QR	
  Code	
  
QR	
  Code	
  
QR	
  Code	
  
Destination
 Actions
  Value
Augmented Reality


      Augmented	
  Reality	
  
Augmented	
  Reality	
  
Augmented	
  Reality	
  
Augmented	
  Reality	
  
Goals
 Target
 Actions
Resources
Going Mobile




	
  Aliza	
  Sherman
	
  SheKnowsMobile.com	
  
	
  @alizasherman	
  

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