• Share
  • Email
  • Embed
  • Like
  • Private Content
Think Like a Savvy Social Media Marketer
 

Think Like a Savvy Social Media Marketer

on

  • 2,694 views

A presentation to PRSA Fairbanks about social media marketing and social media engagement for savvier online communications.

A presentation to PRSA Fairbanks about social media marketing and social media engagement for savvier online communications.

Statistics

Views

Total Views
2,694
Views on SlideShare
2,541
Embed Views
153

Actions

Likes
6
Downloads
35
Comments
1

8 Embeds 153

http://www.twylah.com 113
https://twitter.com 12
http://pinterest.com 12
http://tweets.kellytirman.com 11
http://www.pinterest.com 2
http://twitter.com 1
http://kred.com 1
http://it.pinterest.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Think Like a Savvy Social Media Marketer Think Like a Savvy Social Media Marketer Presentation Transcript

    • How to think like a savvySocial Media Marketer  YourDigitalDiva.com    @alizasherman    YourDigitalDiva.com  @alizasherman    
    • This is social media  YourDigitalDiva.com    @alizasherman    
    • This is your brain on social media  YourDigitalDiva.com    @alizasherman    
    • •  5 best practices for integrating social media•  5 ways to avoid a potential social media crisis  YourDigitalDiva.com    @alizasherman    
    • 5 best practices for integrating social media  YourDigitalDiva.com    @alizasherman    
    • What are your goals?  YourDigitalDiva.com    @alizasherman    
    • 1. Start with your goals ² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition  YourDigitalDiva.com    @alizasherman    
    • Who are you trying to reach and what are you trying to get them to do?  YourDigitalDiva.com    @alizasherman    
    • Social media isn’t about technology. It’s about people. #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
    • 2. Find your tribe  YourDigitalDiva.com    @alizasherman    
    • 3. Map out your process  YourDigitalDiva.com    @alizasherman    
    • What social media tools are you using and how are you using them?  YourDigitalDiva.com    @alizasherman    
    • Tools Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
    • Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
    • 3. Map out your process ² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?  YourDigitalDiva.com    @alizasherman    
    • How do you measure success?  YourDigitalDiva.com    @alizasherman    
    • “I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
    • 4. Plan your messaging ² Messaging Map (position) ² Social Media Calendar (plan) Events Promotions Seasonal Topical Actions  YourDigitalDiva.com    @alizasherman    
    •  YourDigitalDiva.com    @alizasherman    
    • 4. Integrate your tools ² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
    • Monitoring tools  YourDigitalDiva.com    @alizasherman    
    • Management tools  YourDigitalDiva.com    @alizasherman    
    • Amplification tools Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos  YourDigitalDiva.com    @alizasherman    
    • Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
    • Visual networks: Pinterest  YourDigitalDiva.com    @alizasherman    
    • 4. Visual networks: Instagram  YourDigitalDiva.com    @alizasherman    
    • Mobile social networking will (finally) hit its stride in 2013. Are you mobile- ready? #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
    • Mobile networks Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
    • Location-based networks: Foursquare  YourDigitalDiva.com    @alizasherman    
    • Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
    • Think like a savvySocial Media Marketer  YourDigitalDiva.com    @alizasherman    
    • Aliza Sherman •  aliza@mediaegg.com   •  @alizasherman    YourDigitalDiva.com    @alizasherman