How to think like a savvySocial Media Marketer  	  YourDigitalDiva.com 	   	  @alizasherman	  	  YourDigitalDiva.com 	  @a...
This is social media 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
This is your brain on social media 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
•  5 best practices for   integrating social media•  5 ways to avoid a potential   social media crisis 	  YourDigitalDiva....
5 best practices for integrating         social media	  YourDigitalDiva.com 	     	  @alizasherman	  	  
What are your goals?	  YourDigitalDiva.com 	     	  @alizasherman	  	  
1. Start with your goals  ² Build a brand  ² Increase awareness  ² Attract attention  ² Amplify messages  ² Customer ...
Who are you trying to reach and what are you trying to get them to do?	  YourDigitalDiva.com 	     	  @alizasherman	  	  
Social media isn’t about  technology. It’s about  people. #socialPRTweetable Takeaway 	  YourDigitalDiva.com 	     	  @ali...
2. Find your tribe 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
3. Map out your process 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
What social media tools are you using and how are you using them?	  YourDigitalDiva.com 	     	  @alizasherman	  	  
Tools                                                         Foursquare"                    Instagram"                   ...
Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)	  YourDigitalDiva.com ...
3. Map out your process  ² What tools do you use?  ² Who is responsible?  ² How often do you engage?  ² What do you au...
How do you measure success?	  YourDigitalDiva.com 	     	  @alizasherman	  	  
“I’d rather have 100  followers who care than  1000 fans who ignore me.”  @alizasherman #socialPRTweetable Takeaway 	  You...
4. Plan your messaging  ² Messaging Map (position)  ² Social Media Calendar (plan)       Events       Promotions       S...
 YourDigitalDiva.com 	     	  @alizasherman	  	  
4. Integrate your tools  ² Messaging Map (position)  ² Social Media Calendar (plan)  ² Monitoring (listen)  ² Social N...
Monitoring tools 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
Management tools 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
Amplification tools                 Social Ads, Promoted Posts,                 Sponsored Stories                 Promoted...
Visual social sharing will  dominate 2013. Tell your  stories through pictures.  @instagram @pinterest  #socialPRTweetable...
Visual networks: Pinterest 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
4. Visual networks: Instagram 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
Mobile social networking  will (finally) hit its stride  in 2013. Are you mobile-  ready? #socialPRTweetable Takeaway 	  Yo...
Mobile networks                                                          Foursquare"                     Instagram"       ...
Location-based networks: Foursquare 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
Pick the tools that work  well for you and that get  you closer to the people  you want to better serve.  #socialPRTweetab...
Think like a savvySocial Media Marketer 	  YourDigitalDiva.com 	     	  @alizasherman	  	  
Aliza Sherman •  aliza@mediaegg.com	   •  @alizasherman	   	  YourDigitalDiva.com 	     	  @alizasherman	  	  
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Think Like a Savvy Social Media Marketer

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A presentation to PRSA Fairbanks about social media marketing and social media engagement for savvier online communications.

Think Like a Savvy Social Media Marketer

  1. 1. How to think like a savvySocial Media Marketer  YourDigitalDiva.com    @alizasherman    YourDigitalDiva.com  @alizasherman    
  2. 2. This is social media  YourDigitalDiva.com    @alizasherman    
  3. 3. This is your brain on social media  YourDigitalDiva.com    @alizasherman    
  4. 4. •  5 best practices for integrating social media•  5 ways to avoid a potential social media crisis  YourDigitalDiva.com    @alizasherman    
  5. 5. 5 best practices for integrating social media  YourDigitalDiva.com    @alizasherman    
  6. 6. What are your goals?  YourDigitalDiva.com    @alizasherman    
  7. 7. 1. Start with your goals ² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition  YourDigitalDiva.com    @alizasherman    
  8. 8. Who are you trying to reach and what are you trying to get them to do?  YourDigitalDiva.com    @alizasherman    
  9. 9. Social media isn’t about technology. It’s about people. #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  10. 10. 2. Find your tribe  YourDigitalDiva.com    @alizasherman    
  11. 11. 3. Map out your process  YourDigitalDiva.com    @alizasherman    
  12. 12. What social media tools are you using and how are you using them?  YourDigitalDiva.com    @alizasherman    
  13. 13. Tools Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
  14. 14. Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
  15. 15. 3. Map out your process ² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?  YourDigitalDiva.com    @alizasherman    
  16. 16. How do you measure success?  YourDigitalDiva.com    @alizasherman    
  17. 17. “I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  18. 18. 4. Plan your messaging ² Messaging Map (position) ² Social Media Calendar (plan) Events Promotions Seasonal Topical Actions  YourDigitalDiva.com    @alizasherman    
  19. 19.  YourDigitalDiva.com    @alizasherman    
  20. 20. 4. Integrate your tools ² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
  21. 21. Monitoring tools  YourDigitalDiva.com    @alizasherman    
  22. 22. Management tools  YourDigitalDiva.com    @alizasherman    
  23. 23. Amplification tools Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos  YourDigitalDiva.com    @alizasherman    
  24. 24. Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  25. 25. Visual networks: Pinterest  YourDigitalDiva.com    @alizasherman    
  26. 26. 4. Visual networks: Instagram  YourDigitalDiva.com    @alizasherman    
  27. 27. Mobile social networking will (finally) hit its stride in 2013. Are you mobile- ready? #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  28. 28. Mobile networks Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
  29. 29. Location-based networks: Foursquare  YourDigitalDiva.com    @alizasherman    
  30. 30. Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  31. 31. Think like a savvySocial Media Marketer  YourDigitalDiva.com    @alizasherman    
  32. 32. Aliza Sherman •  aliza@mediaegg.com   •  @alizasherman    YourDigitalDiva.com    @alizasherman    
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