Think Like a Savvy Social Media Marketer

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A presentation to PRSA Fairbanks about social media marketing and social media engagement for savvier online communications.

Think Like a Savvy Social Media Marketer

  1. 1. How to think like a savvySocial Media Marketer  YourDigitalDiva.com    @alizasherman    YourDigitalDiva.com  @alizasherman    
  2. 2. This is social media  YourDigitalDiva.com    @alizasherman    
  3. 3. This is your brain on social media  YourDigitalDiva.com    @alizasherman    
  4. 4. •  5 best practices for integrating social media•  5 ways to avoid a potential social media crisis  YourDigitalDiva.com    @alizasherman    
  5. 5. 5 best practices for integrating social media  YourDigitalDiva.com    @alizasherman    
  6. 6. What are your goals?  YourDigitalDiva.com    @alizasherman    
  7. 7. 1. Start with your goals ² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition  YourDigitalDiva.com    @alizasherman    
  8. 8. Who are you trying to reach and what are you trying to get them to do?  YourDigitalDiva.com    @alizasherman    
  9. 9. Social media isn’t about technology. It’s about people. #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  10. 10. 2. Find your tribe  YourDigitalDiva.com    @alizasherman    
  11. 11. 3. Map out your process  YourDigitalDiva.com    @alizasherman    
  12. 12. What social media tools are you using and how are you using them?  YourDigitalDiva.com    @alizasherman    
  13. 13. Tools Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
  14. 14. Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
  15. 15. 3. Map out your process ² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?  YourDigitalDiva.com    @alizasherman    
  16. 16. How do you measure success?  YourDigitalDiva.com    @alizasherman    
  17. 17. “I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  18. 18. 4. Plan your messaging ² Messaging Map (position) ² Social Media Calendar (plan) Events Promotions Seasonal Topical Actions  YourDigitalDiva.com    @alizasherman    
  19. 19.  YourDigitalDiva.com    @alizasherman    
  20. 20. 4. Integrate your tools ² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
  21. 21. Monitoring tools  YourDigitalDiva.com    @alizasherman    
  22. 22. Management tools  YourDigitalDiva.com    @alizasherman    
  23. 23. Amplification tools Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos  YourDigitalDiva.com    @alizasherman    
  24. 24. Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  25. 25. Visual networks: Pinterest  YourDigitalDiva.com    @alizasherman    
  26. 26. 4. Visual networks: Instagram  YourDigitalDiva.com    @alizasherman    
  27. 27. Mobile social networking will (finally) hit its stride in 2013. Are you mobile- ready? #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  28. 28. Mobile networks Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
  29. 29. Location-based networks: Foursquare  YourDigitalDiva.com    @alizasherman    
  30. 30. Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPRTweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  31. 31. Think like a savvySocial Media Marketer  YourDigitalDiva.com    @alizasherman    
  32. 32. Aliza Sherman •  aliza@mediaegg.com   •  @alizasherman    YourDigitalDiva.com    @alizasherman    
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