The New (Social) Ways of Fundraising
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The New (Social) Ways of Fundraising

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Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.

Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.

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    The New (Social) Ways of Fundraising The New (Social) Ways of Fundraising Presentation Transcript

    •     The New (Social) Ways of Nonprofit Fundraising by Aliza Sherman @alizasherman
    • Today’s Connectors
    • It’s not about technology. It’s about people. - @alizasherman #yanpi
    • Today’s Supporters
    • Interconnected
    •    Attentionis at a premium
    • Cut through the noise
    • How are you making the ask?
    • What are your magnets?
    • Take a new view
    • Who Gives? Gen Y 18-31   Gen X 33-48   Boomers 49-67   11%   20%   43%   62% mobile 47% web 53% work 47% mobile 46% work 42% website 28% follow   25% follow   -   Matures 68+   26%   52% direct mail   -   Blackbaud 50% share   38% share   -   -   % of giving where they give how social
    • The average social media donation is $59. #yanpi MDG  Adver*sing  
    • !Community Connection Conversation Social:
    • Out of the box thinking
    • QR Codes
    • QR Codes
    • QR Codes
    • QR Codes •  Sign a petition •  Sign up for a newsletter •  Connect on social networks •  Post on a social network •  Make a donation
    • Twibbon
    • JustCoz
    • Thunderclap
    • !Community Convenience Crowdsourced Think:
    • Crowdsourcing many coming together
    • Crowdsourcing works on the web Foursquare" Instagram" Flickr" Website/Blog" Twitter" YouTube" Facebook" Pinterest" Tumblr" Google+" LinkedIn" Vine"
    • Crowdfunding $mall is the new big
    • Peer-2-Peer
    • Think: Attract Connect Share
    • !Fundraising Tools (Social)
    • 1. DonateNow
    • •  Custom donation page •  Social media integration •  Constant Contact integration •  DonateNow button
    • 2. FundRazr
    • •  Custom campaign page •  PayPal payments •  Social media integration
    • 3. Givlet
    • •  Responsive donation page •  Website widget •  Social media tools •  Email tools
    • 4. Qgive
    • •  Branded donation pages •  Mobile & text giving •  On-site donations •  Virtual Terminal iPhone app
    • Tips for Success
    • 1. Build your community
    • 2. Tell your story
    • 3. Get social Foursquare" Instagram" Flickr" Website/Blog" Twitter" YouTube" Facebook" Pinterest" Tumblr" Google+" LinkedIn" Vine"
    • 4. Empower your supporters
    • !Community! Convenience! Crowdsourced! Think:!
    • aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman
    • Blackbaud  Infographic:  hAps://www.blackbaud.com/nonprofit-­‐resources/genera*onal-­‐giving-­‐report-­‐infographic   The  Networked  Nonprofit  (book):  hAp://www.amazon.com/The-­‐Networked-­‐Nonprofit-­‐Connec*ng-­‐Social/dp/0470547979   Beth’s  Blog:  hAp://www.bethkanter.org/     Ac#vism  Tools:   Thunderclap  -­‐  hAps://www.thunderclap.it/   Twibbon  -­‐  hAps://twibbon.com/     Dona#on  Tools:   DonateNow  –  hAp://networkforgood.org   Fundrazr  –  hAp://fundrazr.com   Givlet  –  hAp://givlet.org   Qgive  –  hAp://qgive.com   Causes  –  hAp://causes.com   Fundly  –  hAp://fundly.com   Crowdrise  –  hAp://crowdrise.com     More  Resources:   QR  Codes  –  hAp://scan.me  and  hAp://paperlinks.com           SlideShare.Net/alizasherman   Resources