The New (Social) Ways
of Nonprofit Fundraising
by Aliza Sherman @alizasherman
Today’s Connectors
It’s not about
technology. It’s
about people.
- @alizasherman
#yanpi
Today’s Supporters
Interconnected
 	
  Attentionis at a premium
Cut through the
noise
How are you
making the ask?
What are your
magnets?
Take a new view
Who Gives?
Gen Y
18-31	
  
Gen X
33-48	
  
Boomers
49-67	
  
11%	
   20%	
   43%	
  
62% mobile
47% web
53% work
47% mobil...
The average social
media donation is
$59.
#yanpi
MDG	
  Adver*sing	
  
!Community
Connection
Conversation
Social:
Out of the box
thinking
QR Codes
QR Codes
QR Codes
QR Codes
•  Sign a petition
•  Sign up for a
newsletter
•  Connect on social
networks
•  Post on a social
network
•  Make ...
Twibbon
JustCoz
Thunderclap
!Community
Convenience
Crowdsourced
Think:
Crowdsourcing
many coming together
Crowdsourcing
works on the web
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"...
Crowdfunding
$mall is the new big
Peer-2-Peer
Think:
Attract
Connect
Share
!Fundraising
Tools (Social)
1. DonateNow
•  Custom donation page
•  Social media integration
•  Constant Contact integration
•  DonateNow button
2. FundRazr
•  Custom campaign page
•  PayPal payments
•  Social media integration
3. Givlet
•  Responsive donation page
•  Website widget
•  Social media tools
•  Email tools
4. Qgive
•  Branded donation pages
•  Mobile & text giving
•  On-site donations
•  Virtual Terminal iPhone app
Tips for Success
1. Build your
community
2. Tell your
story
3. Get social
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"
Google+"
LinkedI...
4. Empower
your supporters
!Community!
Convenience!
Crowdsourced!
Think:!
aliza@mediaegg.com	
  
@alizasherman	
  
www.alizasherman.com	
  
	
  
Aliza Sherman
Blackbaud	
  Infographic:	
  hAps://www.blackbaud.com/nonprofit-­‐resources/genera*onal-­‐giving-­‐report-­‐infographic	
  ...
The New (Social) Ways of Fundraising
The New (Social) Ways of Fundraising
The New (Social) Ways of Fundraising
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The New (Social) Ways of Fundraising

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Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.

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The New (Social) Ways of Fundraising

  1. 1.     The New (Social) Ways of Nonprofit Fundraising by Aliza Sherman @alizasherman
  2. 2. Today’s Connectors
  3. 3. It’s not about technology. It’s about people. - @alizasherman #yanpi
  4. 4. Today’s Supporters
  5. 5. Interconnected
  6. 6.    Attentionis at a premium
  7. 7. Cut through the noise
  8. 8. How are you making the ask?
  9. 9. What are your magnets?
  10. 10. Take a new view
  11. 11. Who Gives? Gen Y 18-31   Gen X 33-48   Boomers 49-67   11%   20%   43%   62% mobile 47% web 53% work 47% mobile 46% work 42% website 28% follow   25% follow   -   Matures 68+   26%   52% direct mail   -   Blackbaud 50% share   38% share   -   -   % of giving where they give how social
  12. 12. The average social media donation is $59. #yanpi MDG  Adver*sing  
  13. 13. !Community Connection Conversation Social:
  14. 14. Out of the box thinking
  15. 15. QR Codes
  16. 16. QR Codes
  17. 17. QR Codes
  18. 18. QR Codes •  Sign a petition •  Sign up for a newsletter •  Connect on social networks •  Post on a social network •  Make a donation
  19. 19. Twibbon
  20. 20. JustCoz
  21. 21. Thunderclap
  22. 22. !Community Convenience Crowdsourced Think:
  23. 23. Crowdsourcing many coming together
  24. 24. Crowdsourcing works on the web Foursquare" Instagram" Flickr" Website/Blog" Twitter" YouTube" Facebook" Pinterest" Tumblr" Google+" LinkedIn" Vine"
  25. 25. Crowdfunding $mall is the new big
  26. 26. Peer-2-Peer
  27. 27. Think: Attract Connect Share
  28. 28. !Fundraising Tools (Social)
  29. 29. 1. DonateNow
  30. 30. •  Custom donation page •  Social media integration •  Constant Contact integration •  DonateNow button
  31. 31. 2. FundRazr
  32. 32. •  Custom campaign page •  PayPal payments •  Social media integration
  33. 33. 3. Givlet
  34. 34. •  Responsive donation page •  Website widget •  Social media tools •  Email tools
  35. 35. 4. Qgive
  36. 36. •  Branded donation pages •  Mobile & text giving •  On-site donations •  Virtual Terminal iPhone app
  37. 37. Tips for Success
  38. 38. 1. Build your community
  39. 39. 2. Tell your story
  40. 40. 3. Get social Foursquare" Instagram" Flickr" Website/Blog" Twitter" YouTube" Facebook" Pinterest" Tumblr" Google+" LinkedIn" Vine"
  41. 41. 4. Empower your supporters
  42. 42. !Community! Convenience! Crowdsourced! Think:!
  43. 43. aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman
  44. 44. Blackbaud  Infographic:  hAps://www.blackbaud.com/nonprofit-­‐resources/genera*onal-­‐giving-­‐report-­‐infographic   The  Networked  Nonprofit  (book):  hAp://www.amazon.com/The-­‐Networked-­‐Nonprofit-­‐Connec*ng-­‐Social/dp/0470547979   Beth’s  Blog:  hAp://www.bethkanter.org/     Ac#vism  Tools:   Thunderclap  -­‐  hAps://www.thunderclap.it/   Twibbon  -­‐  hAps://twibbon.com/     Dona#on  Tools:   DonateNow  –  hAp://networkforgood.org   Fundrazr  –  hAp://fundrazr.com   Givlet  –  hAp://givlet.org   Qgive  –  hAp://qgive.com   Causes  –  hAp://causes.com   Fundly  –  hAp://fundly.com   Crowdrise  –  hAp://crowdrise.com     More  Resources:   QR  Codes  –  hAp://scan.me  and  hAp://paperlinks.com           SlideShare.Net/alizasherman   Resources
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