Storytelling for citizen leaders and nonprofit organizations

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This presentation explores the value of storytelling to attract people to your cause and compel them to get involved, to donate, to volunteer, to participate. Includes details about using visuals and video on Facebook, Twitter, and LinkedIn and how to further grow your communities by showcasing community members. [Given as a free webinar for Hopa Mountain.]

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Storytelling for citizen leaders and nonprofit organizations

  1. 1. Social Media for Citizen Leaders ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  2. 2. Social Media for Citizen Leaders 1.  2.  3.  4.  5.  ! Value of storytelling Visuals Video Calls to action Growing community !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  3. 3. Our stories connect us to our past, present and future.   ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  4. 4. Stories connect us to each other, passing on lessons and revealing common ground.   ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  5. 5. Stories are the threads that weave together the tapestries of our lives.   ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  6. 6. Today, we are an ultra-connected society in ways we never dreamed possible.   ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  7. 7. It’s Social AND Mobile  
  8. 8. Provide shareable assets ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  9. 9. Share outcomes as stories  
  10. 10. Connect emotionally  
  11. 11. Pass the story along  
  12. 12. 2012 Social Network Benchmark Report   Nonprofits are using social networks to… 1. Expand their base 2. Engage members 3. Grow fundraising ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  13. 13. ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  14. 14. 1. Share Visuals  
  15. 15. Owned.   Large (800x800).   Compelling.   Shareable.  
  16. 16. Why visuals are so important…  
  17. 17. This…  
  18. 18. This…  
  19. 19. Or This…  
  20. 20. Eyecatching images  
  21. 21. Faces of human beings
  22. 22. Share realtime moments
  23. 23. Take them behind the scenes
  24. 24. Visuals: Facebook Page   Profile image Cover image
  25. 25. Visuals: Facebook Page   Posts with images
  26. 26. Visuals: Facebook Page   Upload multiple images as a photo album
  27. 27. Visuals: Twitter  
  28. 28. Visuals: LinkedIn  
  29. 29. 2. Share Video  
  30. 30. Owned.   Short (1-3 min).   Compelling.   Shareable.  
  31. 31. Video: Facebook Page   Video posted via a link.   Video uploaded.  
  32. 32. Video: Twitter   Video appears as a link with a view media button   Unless you use Twitter’s video app Vine…  
  33. 33. Video: Twitter   Vine videos appear as inline images/players.  
  34. 34. Video: LinkedIn   Use a link to pull a video image into your post.  
  35. 35. 3. Calls to Action  
  36. 36. Clear.   Succinct.   Easy.   Repeated.  
  37. 37. Why being clear is so important…  
  38. 38. Tell us more…  
  39. 39. What does it mean?  
  40. 40. Clear storytelling  
  41. 41. Clear storytelling  
  42. 42. Choose your words thoughtfully. Be concise and clear. ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  43. 43. Every story you tell Opens a door to an action. Include links to continue the momentum.   ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  44. 44. 4. Grow your community  
  45. 45. Who are you trying to reach and what are you trying to get them to do?  
  46. 46. Thank them  
  47. 47. Recognize them  
  48. 48. Include them
  49. 49. Show them  
  50. 50. How will you measure and determine success?  
  51. 51. 1. Start with your goals o  Build your brand o  Increase awareness o  Inform, educate, inspire o  Attract attention o  Amplify messages o  Stimulate actions
  52. 52. 2. Gather your community o  People you know o  People they know o  Interested in the issues o  The right age and place o  The right time
  53. 53. 3. Map out your process o  Who is responsible? o  What tools will you use? o  How often can you engage? o  What should you automate? o  What will you say /show? o  What assets can you share?
  54. 54. ! !Aliza Sherman ! ! ! ! ! ! ! !@alizasherman!
  55. 55. Social media isn’t about technology. It’s about people. - @alizasherman
  56. 56. Get this and other presentations from Aliza Sherman at www.slideshare.net/ alizasherman  
  57. 57. Aliza Sherman o  aliza@mediaegg.com   o  @alizasherman   o  alizasherman.com  
  58. 58. Bonus!  
  59. 59. Social Media Frequency Several  8mes   a  day  (or  more)   Daily  (or  more)   Weekly   (or  more)   Facebook! Blog! Twitter! LinkedIn   Google+   Pinterest! Frequency  and   engagement  get   more  a?en8on.   Tumblr! Instagram! YouTube!
  60. 60. Social Media Time Pos8ng   Blog! Growing   Facebook! Twitter! 15  min     Listening   YouTube! 15  min+   Google+   30  min   Sharing   Pinterest! Tumblr! 30  min   Engaging   Flickr! Instagram! 30  min+   High  Priority  Daily  Ac8vi8es  

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