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Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
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Socialmediapr

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Social Media PR

Social Media PR

Published in: Technology
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Transcript

  • 1. Alaska Social Media Scene <ul><li>alaskasms.ning.com </li></ul>
  • 2. Social Media PR <ul><li>Putting it into Practice </li></ul>
  • 3. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  • 4. Company #1 - Real Estate <ul><li>Building a reputation. Reaching customers. </li></ul>
  • 5. Planning Questions <ul><li>Who is your audience? </li></ul><ul><li>What are your business goals? </li></ul><ul><ul><li>build reputation </li></ul></ul><ul><ul><li>increase exposure </li></ul></ul><ul><ul><li>dialogue with potential customers </li></ul></ul>
  • 6. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  • 7. Social Media Tools <ul><li>Blog - Blogger.com </li></ul><ul><li>Microblog - Twitter </li></ul><ul><li>Image sharing - Flickr </li></ul><ul><li>Video sharing - YouTube </li></ul><ul><li>Audio - Utterli </li></ul><ul><li>Social Networks </li></ul>
  • 8. Social Media Roadmap Blog Twitter Utterli LinkedIn MySpace Facebook Active Rain
  • 9. Strategic Building Blocks <ul><li>Blog - Boost credibility, build a following </li></ul><ul><li>Microblog - Funnel traffic to blog </li></ul><ul><li>Images - Illustrate offerings </li></ul><ul><li>Audio - Establish a voice, enhance blog </li></ul><ul><li>Social Networks - Targeted outreach, dialogue </li></ul>
  • 10. Company #2 - Florist <ul><li>Establishing expertise. Growing a following. </li></ul>
  • 11. Planning Questions <ul><li>Who is your audience? </li></ul><ul><li>What are your business goals? </li></ul><ul><ul><li>showcase expertise </li></ul></ul><ul><ul><li>dialogue with potential customers </li></ul></ul><ul><ul><li>build a personal brand </li></ul></ul>
  • 12. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  • 13. Social Media Tools <ul><li>Blog - Blogger.com </li></ul><ul><li>Microblog - Twitter </li></ul><ul><li>Image sharing - Flickr </li></ul><ul><li>Video sharing - YouTube </li></ul><ul><li>Video network </li></ul><ul><li>Social Networks </li></ul>
  • 14. Social Media Roadmap Blog Twitter Graspr LinkedIn MySpace Facebook BizNik
  • 15. Strategic Building Blocks <ul><li>Blog - Showcase style and expertise </li></ul><ul><li>Microblog - Funnel traffic to blog </li></ul><ul><li>Images - Illustrate creations </li></ul><ul><li>Video - Develop How-To videos </li></ul><ul><li>Social Networks - Targeted outreach, dialogue </li></ul>
  • 16. Social Media Pitfalls <ul><li>Overly commercial </li></ul><ul><li>Repetitive </li></ul><ul><li>Rigid </li></ul><ul><li>Neglected </li></ul><ul><li>Failure to leverage assets </li></ul><ul><li>Failure to capture </li></ul>
  • 17. Capture & Engage <ul><li>RSS Feeds </li></ul><ul><ul><li>feed subscription - FeedBurner </li></ul></ul><ul><ul><li>email subscription - FeedBlitz </li></ul></ul><ul><li>Sign-up form </li></ul><ul><ul><li>more information or direct contact </li></ul></ul><ul><li>Blog registration </li></ul>
  • 18. Measure & Evaluate <ul><li>Web Site - Traffic, referrers, conversions </li></ul><ul><li>Blogs - Traffic, referrers, subscriptions </li></ul><ul><li>Microblogs - followers </li></ul><ul><li>Social Networks - friends, contacts </li></ul><ul><li>Multimedia Sites - views, listens </li></ul><ul><li>Virtual Worlds - Traffic, group members, purchases </li></ul>
  • 19. Social Media PR <ul><li>Aliza Sherman </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>www.mediaegg.com </li></ul></ul>
  • 20. Alaska Social Media Scene <ul><li>alaskasms.ning.com </li></ul>

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