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Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
Socialmediapr
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Socialmediapr

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Social Media PR

Social Media PR

Published in: Technology
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Transcript

  • 1. Alaska Social Media Scene
    • alaskasms.ning.com
  • 2. Social Media PR
    • Putting it into Practice
  • 3. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  • 4. Company #1 - Real Estate
    • Building a reputation. Reaching customers.
  • 5. Planning Questions
    • Who is your audience?
    • What are your business goals?
      • build reputation
      • increase exposure
      • dialogue with potential customers
  • 6. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  • 7. Social Media Tools
    • Blog - Blogger.com
    • Microblog - Twitter
    • Image sharing - Flickr
    • Video sharing - YouTube
    • Audio - Utterli
    • Social Networks
  • 8. Social Media Roadmap Blog Twitter Utterli LinkedIn MySpace Facebook Active Rain
  • 9. Strategic Building Blocks
    • Blog - Boost credibility, build a following
    • Microblog - Funnel traffic to blog
    • Images - Illustrate offerings
    • Audio - Establish a voice, enhance blog
    • Social Networks - Targeted outreach, dialogue
  • 10. Company #2 - Florist
    • Establishing expertise. Growing a following.
  • 11. Planning Questions
    • Who is your audience?
    • What are your business goals?
      • showcase expertise
      • dialogue with potential customers
      • build a personal brand
  • 12. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  • 13. Social Media Tools
    • Blog - Blogger.com
    • Microblog - Twitter
    • Image sharing - Flickr
    • Video sharing - YouTube
    • Video network
    • Social Networks
  • 14. Social Media Roadmap Blog Twitter Graspr LinkedIn MySpace Facebook BizNik
  • 15. Strategic Building Blocks
    • Blog - Showcase style and expertise
    • Microblog - Funnel traffic to blog
    • Images - Illustrate creations
    • Video - Develop How-To videos
    • Social Networks - Targeted outreach, dialogue
  • 16. Social Media Pitfalls
    • Overly commercial
    • Repetitive
    • Rigid
    • Neglected
    • Failure to leverage assets
    • Failure to capture
  • 17. Capture & Engage
    • RSS Feeds
      • feed subscription - FeedBurner
      • email subscription - FeedBlitz
    • Sign-up form
      • more information or direct contact
    • Blog registration
  • 18. Measure & Evaluate
    • Web Site - Traffic, referrers, conversions
    • Blogs - Traffic, referrers, subscriptions
    • Microblogs - followers
    • Social Networks - friends, contacts
    • Multimedia Sites - views, listens
    • Virtual Worlds - Traffic, group members, purchases
  • 19. Social Media PR
    • Aliza Sherman
    • [email_address]
      • www.mediaegg.com
  • 20. Alaska Social Media Scene
    • alaskasms.ning.com

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