Alaska Social Media Scene <ul><li>alaskasms.ning.com </li></ul>
Social Media PR <ul><li>Putting it into Practice </li></ul>
The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worl...
Company #1 - Real Estate <ul><li>Building a reputation. Reaching customers. </li></ul>
Planning Questions <ul><li>Who is your audience? </li></ul><ul><li>What are your business goals? </li></ul><ul><ul><li>bui...
The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worl...
Social Media Tools <ul><li>Blog - Blogger.com </li></ul><ul><li>Microblog - Twitter </li></ul><ul><li>Image sharing - Flic...
Social Media Roadmap Blog Twitter Utterli LinkedIn MySpace Facebook Active Rain
Strategic Building Blocks <ul><li>Blog  - Boost credibility, build a following </li></ul><ul><li>Microblog  - Funnel traff...
Company #2 - Florist <ul><li>Establishing expertise. Growing a following. </li></ul>
Planning Questions <ul><li>Who is your audience? </li></ul><ul><li>What are your business goals? </li></ul><ul><ul><li>sho...
The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worl...
Social Media Tools <ul><li>Blog - Blogger.com </li></ul><ul><li>Microblog - Twitter </li></ul><ul><li>Image sharing - Flic...
Social Media Roadmap Blog Twitter Graspr LinkedIn MySpace Facebook BizNik
Strategic Building Blocks <ul><li>Blog  - Showcase style and expertise </li></ul><ul><li>Microblog  - Funnel traffic  to b...
Social Media Pitfalls <ul><li>Overly commercial </li></ul><ul><li>Repetitive </li></ul><ul><li>Rigid </li></ul><ul><li>Neg...
Capture & Engage <ul><li>RSS Feeds </li></ul><ul><ul><li>feed subscription - FeedBurner </li></ul></ul><ul><ul><li>email s...
Measure & Evaluate <ul><li>Web Site  - Traffic, referrers, conversions </li></ul><ul><li>Blogs  - Traffic, referrers, subs...
Social Media PR <ul><li>Aliza Sherman </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>www.mediaegg.com </li></ul><...
Alaska Social Media Scene <ul><li>alaskasms.ning.com </li></ul>
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Socialmediapr - 1

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social media pr and press releases, social media newsrooms. includes pitchengine releases and newsrooms.

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Socialmediapr - 1

  1. 1. Alaska Social Media Scene <ul><li>alaskasms.ning.com </li></ul>
  2. 2. Social Media PR <ul><li>Putting it into Practice </li></ul>
  3. 3. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  4. 4. Company #1 - Real Estate <ul><li>Building a reputation. Reaching customers. </li></ul>
  5. 5. Planning Questions <ul><li>Who is your audience? </li></ul><ul><li>What are your business goals? </li></ul><ul><ul><li>build reputation </li></ul></ul><ul><ul><li>increase exposure </li></ul></ul><ul><ul><li>dialogue with potential customers </li></ul></ul>
  6. 6. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  7. 7. Social Media Tools <ul><li>Blog - Blogger.com </li></ul><ul><li>Microblog - Twitter </li></ul><ul><li>Image sharing - Flickr </li></ul><ul><li>Video sharing - YouTube </li></ul><ul><li>Audio - Utterli </li></ul><ul><li>Social Networks </li></ul>
  8. 8. Social Media Roadmap Blog Twitter Utterli LinkedIn MySpace Facebook Active Rain
  9. 9. Strategic Building Blocks <ul><li>Blog - Boost credibility, build a following </li></ul><ul><li>Microblog - Funnel traffic to blog </li></ul><ul><li>Images - Illustrate offerings </li></ul><ul><li>Audio - Establish a voice, enhance blog </li></ul><ul><li>Social Networks - Targeted outreach, dialogue </li></ul>
  10. 10. Company #2 - Florist <ul><li>Establishing expertise. Growing a following. </li></ul>
  11. 11. Planning Questions <ul><li>Who is your audience? </li></ul><ul><li>What are your business goals? </li></ul><ul><ul><li>showcase expertise </li></ul></ul><ul><ul><li>dialogue with potential customers </li></ul></ul><ul><ul><li>build a personal brand </li></ul></ul>
  12. 12. The Tools Web 2.0 Tools blogs micro blogs podcasts wikis photo share video share content share bookmark share virtual worlds RSS feeds social networks micro blogs
  13. 13. Social Media Tools <ul><li>Blog - Blogger.com </li></ul><ul><li>Microblog - Twitter </li></ul><ul><li>Image sharing - Flickr </li></ul><ul><li>Video sharing - YouTube </li></ul><ul><li>Video network </li></ul><ul><li>Social Networks </li></ul>
  14. 14. Social Media Roadmap Blog Twitter Graspr LinkedIn MySpace Facebook BizNik
  15. 15. Strategic Building Blocks <ul><li>Blog - Showcase style and expertise </li></ul><ul><li>Microblog - Funnel traffic to blog </li></ul><ul><li>Images - Illustrate creations </li></ul><ul><li>Video - Develop How-To videos </li></ul><ul><li>Social Networks - Targeted outreach, dialogue </li></ul>
  16. 16. Social Media Pitfalls <ul><li>Overly commercial </li></ul><ul><li>Repetitive </li></ul><ul><li>Rigid </li></ul><ul><li>Neglected </li></ul><ul><li>Failure to leverage assets </li></ul><ul><li>Failure to capture </li></ul>
  17. 17. Capture & Engage <ul><li>RSS Feeds </li></ul><ul><ul><li>feed subscription - FeedBurner </li></ul></ul><ul><ul><li>email subscription - FeedBlitz </li></ul></ul><ul><li>Sign-up form </li></ul><ul><ul><li>more information or direct contact </li></ul></ul><ul><li>Blog registration </li></ul>
  18. 18. Measure & Evaluate <ul><li>Web Site - Traffic, referrers, conversions </li></ul><ul><li>Blogs - Traffic, referrers, subscriptions </li></ul><ul><li>Microblogs - followers </li></ul><ul><li>Social Networks - friends, contacts </li></ul><ul><li>Multimedia Sites - views, listens </li></ul><ul><li>Virtual Worlds - Traffic, group members, purchases </li></ul>
  19. 19. Social Media PR <ul><li>Aliza Sherman </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>www.mediaegg.com </li></ul></ul>
  20. 20. Alaska Social Media Scene <ul><li>alaskasms.ning.com </li></ul>
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