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Social MediaBasics & Beyond
Social Media is about making connections,forming relationships, sharing information,  exchanging ideas...
Social MediaShiny New                                 Social  Thing                                               Geo-    ...
Communicate
Conversations
Find Info
Community
Do business
Connections
Social Media takes TIME.  Listen          Promote          Participate         Publish            BuildNo Engagement    Br...
Where do you startwith social media?
personal ............        photos             profile        videos        newsnews & info .......video ....................
professional......                           pageresume   ..............news & info.......video ..................photos.....
ProfileFriends                 PrivateStatus Updates comments likesGroups
PageTabs               PublicUpdates comments likesApplications
Account/PageBio            140 charactersFollowingFollowersTweets yours others
Profile (resume)Connections          networkingUpdates commentsRecommendationsBusiness directoryAnswersPolls
How do you startusing social media?
Listen
Ask
Respond
Thinking aboutsocial media...
WHO?
Who are you trying to reach?
How?
How do they communicate?
WHAT?
Leads
Deals
Revenue
Promotions
created by Aliza Sherman   www.mediaegg.com  aliza@mediaegg.com
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Socialmedia jan2711

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Transcript of "Socialmedia jan2711"

  1. 1. Social MediaBasics & Beyond
  2. 2. Social Media is about making connections,forming relationships, sharing information, exchanging ideas...
  3. 3. Social MediaShiny New Social Thing Geo- Microblogs Networks Networks Blogs Video Sharing Augmented Reality Photo Sharing Social Gaming Website Content Rating Mobile Bookmark Sharing Cloud Working Podcasting Widgets RSS Feeds www.alizasherman.com
  4. 4. Communicate
  5. 5. Conversations
  6. 6. Find Info
  7. 7. Community
  8. 8. Do business
  9. 9. Connections
  10. 10. Social Media takes TIME. Listen Promote Participate Publish BuildNo Engagement Broadcast/Share Low Engagement Content Intensive Community High Engagement15 min/day +20 min/day+30 min/day+3-5 hrs/wk+ 5-10 hrs/wk Original concept by Beth Kanter
  11. 11. Where do you startwith social media?
  12. 12. personal ............ photos profile videos newsnews & info .......video ..................photos ................
  13. 13. professional...... pageresume ..............news & info.......video ..................photos................
  14. 14. ProfileFriends PrivateStatus Updates comments likesGroups
  15. 15. PageTabs PublicUpdates comments likesApplications
  16. 16. Account/PageBio 140 charactersFollowingFollowersTweets yours others
  17. 17. Profile (resume)Connections networkingUpdates commentsRecommendationsBusiness directoryAnswersPolls
  18. 18. How do you startusing social media?
  19. 19. Listen
  20. 20. Ask
  21. 21. Respond
  22. 22. Thinking aboutsocial media...
  23. 23. WHO?
  24. 24. Who are you trying to reach?
  25. 25. How?
  26. 26. How do they communicate?
  27. 27. WHAT?
  28. 28. Leads
  29. 29. Deals
  30. 30. Revenue
  31. 31. Promotions
  32. 32. created by Aliza Sherman www.mediaegg.com aliza@mediaegg.com
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