Socialmedia jan2711

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  • 1. Social MediaBasics & Beyond
  • 2. Social Media is about making connections,forming relationships, sharing information, exchanging ideas...
  • 3. Social MediaShiny New Social Thing Geo- Microblogs Networks Networks Blogs Video Sharing Augmented Reality Photo Sharing Social Gaming Website Content Rating Mobile Bookmark Sharing Cloud Working Podcasting Widgets RSS Feeds www.alizasherman.com
  • 4. Communicate
  • 5. Conversations
  • 6. Find Info
  • 7. Community
  • 8. Do business
  • 9. Connections
  • 10. Social Media takes TIME. Listen Promote Participate Publish BuildNo Engagement Broadcast/Share Low Engagement Content Intensive Community High Engagement15 min/day +20 min/day+30 min/day+3-5 hrs/wk+ 5-10 hrs/wk Original concept by Beth Kanter
  • 11. Where do you startwith social media?
  • 12. personal ............ photos profile videos newsnews & info .......video ..................photos ................
  • 13. professional...... pageresume ..............news & info.......video ..................photos................
  • 14. ProfileFriends PrivateStatus Updates comments likesGroups
  • 15. PageTabs PublicUpdates comments likesApplications
  • 16. Account/PageBio 140 charactersFollowingFollowersTweets yours others
  • 17. Profile (resume)Connections networkingUpdates commentsRecommendationsBusiness directoryAnswersPolls
  • 18. How do you startusing social media?
  • 19. Listen
  • 20. Ask
  • 21. Respond
  • 22. Thinking aboutsocial media...
  • 23. WHO?
  • 24. Who are you trying to reach?
  • 25. How?
  • 26. How do they communicate?
  • 27. WHAT?
  • 28. Leads
  • 29. Deals
  • 30. Revenue
  • 31. Promotions
  • 32. created by Aliza Sherman www.mediaegg.com aliza@mediaegg.com