Social Media Targeting

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presentation to South Dakota Ad Federation about social media targeting - reaching your audiences via social media tools and tactics.

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  • A great + staight forward description of the use of Social Media. Thanks for sharing, it will be of use in my work. Regards, Jim.
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Social Media Targeting

  1. 1. social media targeting hit me with your best shot
  2. 2. Social Media is...
  3. 3. Social Media Social Media Blogs Microblogs Podcasts Image Sharing Social Networks RSS Feeds Widgets Virtual Worlds Cloud Working Bookmark Sharing Content Rating Video Sharing
  4. 4. Online sites and tools that facilitate social interaction and provide digital functionality to traditional word-of-mouth communications. “ ” social media is...
  5. 5. Social Media is intimate...
  6. 6. Conversation
  7. 7. <ul><li>Social Media is </li></ul><ul><ul><ul><ul><ul><li>about friendships and relationships... </li></ul></ul></ul></ul></ul>
  8. 8. Real Ones.
  9. 9. Social Media is...
  10. 10. empowering the consumer
  11. 11. The problem with “Social Media” is the word “Media.”
  12. 12. If “media” means “ the storage and transmission channels or tools used to store and deliver information or data” then “social media” could mean “the social sharing and collaborative exchange of data.” social media defined?
  13. 13. ?
  14. 14. social web tools social communications tools The Social Web social communications
  15. 15. targeting Demographics Psychographics
  16. 16. measurement Impressions Clicks Paths Actions
  17. 17. measurement 2.0 Reach Engagement Influence Reverb
  18. 18. Demographics suck
  19. 19. Psychographics rule
  20. 20. social ads
  21. 21. social targeting
  22. 22. social targeting
  23. 23. social targeting
  24. 24. Social Networks
  25. 25. <ul><ul><ul><ul><ul><li>Facebook users are 45% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>55% female. </li></ul></ul></ul></ul></ul>Mar 2010, quantcast
  26. 26. <ul><ul><ul><ul><ul><li>The fastest growing segment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>on Facebook... </li></ul></ul></ul></ul></ul>
  27. 27. <ul><ul><ul><ul><ul><li>Women over 55 </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  28. 28. “ I use Facebook almost every day, but I don’t like too many messages.”
  29. 29. <ul><ul><ul><ul><ul><li>Twitterers are 45% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>55% female. </li></ul></ul></ul></ul></ul>Mar 2010, quantcast
  30. 30. “ I use Twitter several times daily and don’t mind all the tweets. I can always ignore them.”
  31. 31. <ul><ul><ul><ul><ul><li>Linked users are 51% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>40% female. </li></ul></ul></ul></ul></ul>Mar 2010, quantcast
  32. 32. “ I use LinkedIn sparingly and strictly for business networking.”
  33. 33. Direct sales & leads Reverb Engagement Quality vs. Quantity “ Eyeballs & Ears vs. Hearts & Minds” measurement
  34. 34. Why you might FAIL 1. Pick wrong segment 2. Pick wrong channels 3. Pick wrong message 4. Pick wrong actions
  35. 35. It is not a campaign It is a commitment
  36. 36. geotargeting
  37. 37. hyperlocal
  38. 38. the future is now
  39. 39. Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]

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