Understanding Social Media (an overview) ‏

Ask Yourself... Goals? Audience? Capacity? Commitment?

Goals?

Audience?

Capacity?

Commitment?

Be Strategic

The Old Way of the Web Broadcasting Listening

What is Web 2.0? Collaborating Sharing Creating Feeding Facilitating Broadcasting Listening

Social Media Overload

Web 2.0 tools

Blogging Blogger, WordPress, Typepad Social media hub Current Frequent Opinionated

Blogger, WordPress, Typepad

Social media hub

Current

Frequent

Opinionated

Microblogging Twitter, Pownce Jaiku, Plurk Concise Mobile Conversations Filter/Broadcast

Twitter, Pownce Jaiku, Plurk

Concise

Mobile

Conversations

Filter/Broadcast

Social Networks 6 Degrees of Separation Professional General Niche Multimedia

6 Degrees of Separation

Professional

General

Niche

Multimedia

Bookmarks Shared interests del.icio.us mag.nolia NetClips StumbleUpon

Shared interests

del.icio.us

mag.nolia

NetClips

StumbleUpon

Content Rating Shared opinions Digg Reddit Kirtsy Care2

Shared opinions

Digg

Reddit

Kirtsy

Care2

Podcasting Audio: Jott, Utterli Video: YouTube, Viddler, Vimeo Seesmic, Phreadz, 12seconds.tv

Audio: Jott, Utterli

Video:

YouTube, Viddler, Vimeo

Seesmic, Phreadz, 12seconds.tv

Live Streaming As it happens... UStream.tv Qik Justin.tv

As it happens...

UStream.tv

Qik

Justin.tv

RSS Feeds / Readers Really Simple Syndication Feedburner.com Google Reader Bloglines RSS Reader

Really Simple Syndication

Feedburner.com

Google Reader

Bloglines

RSS Reader

Widgets Twitter badge Utterli audio

Twitter badge

Utterli audio

Widgetize Widgetbox Blidget

Widgetbox

Blidget

Be Strategic

Aliza Sherman [email_address] mediaegg.com twitter.com/alizasherman