Social Media Oh My

Blogs, Microblogs, Social Networks, Oh My!
wyendotbiz.ning.com
conversify.net

Blogs Microblogs Social Networks Podcasts Social Media Releases Best Practices & Pitfalls Measurement

What is Social Media?
Tools & sites that facilitate “socializing” & sharing.

Social Media Marketing uses Web 2.0 tools to stimulate...
CONVERSATIONS

What are Web 2.0 Tools? Web 2.0 Tools blogs micro blogs podcasts wikis photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks cloud working

Before you begin, ask...
Who is your audience?
What are your business goals?
increase brand awareness
build your reputation
increase brand loyalty
dialogue with potential customers
turn customers into evangelists

Social Media Tool Mix
Blogger.com
Facebook Page
MySpace
LinkedIn Group
Twitter
Flickr
YouTube

Blogs
Current
Compelling voice
Targeted
Conversational
RSS Feeds
Social media friendly

Microblogs
140 characters
SMS enabled
Conversations
Gateways
Followers/Following
RSS Feeds

Social Networks
Facebook Pages
Facebook Social Ads
MySpace
LinkedIn
Niche
White Label

Podcasts
Audio or Video
Portable and Sharable
Low production costs
Embedded players
Interactive
iTunes

Social Media Roadmap Blog Twitter LinkedIn MySpace Facebook Utterli YouTube Site

Broadcast & Distribute
The Social Media Press Release

Social Media Release builder
PitchEngine releases & newsrooms

Social media release
images, video, logo

Social media release
Social sharing, shortened URL, more news, RSS

SMM Best Practices
Starts with listening.
Stimulates conversations.
Requires strategy and planning like any other form of marketing.
Is authentic and transparent.
Is interconnected.

Social Media Marketing Pitfalls
Overly commercial
Fake
Too controlled
Neglected
Disconnected
Failure to engage

Measure & Evaluate
Web Site - Traffic, referrers, conversions
Blogs - Traffic, referrers, subscriptions
Microblogs - followers
Social Networks - friends, contacts
Multimedia Sites - views, listens
Virtual Worlds - Traffic, group members, purchases

Blogs, Microblogs, Social Networks, Oh My!
Aliza Sherman
[email_address]
www.conversify.net
www.mediaegg.com

Social Media Oh My

by Aliza Sherman

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