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Social Media Oh My
 

Social Media Oh My

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Presentation I gave in Wyoming to business owners

Presentation I gave in Wyoming to business owners

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    Social Media Oh My Social Media Oh My Presentation Transcript

    • Blogs, Microblogs, Social Networks, Oh My!
      • wyendotbiz.ning.com
      • conversify.net
    • Blogs Microblogs Social Networks Podcasts Social Media Releases Best Practices & Pitfalls Measurement
    • What is Social Media?
      • Tools & sites that facilitate “socializing” & sharing.
    • Social Media Marketing uses Web 2.0 tools to stimulate...
      • CONVERSATIONS
    • What are Web 2.0 Tools? Web 2.0 Tools blogs micro blogs podcasts wikis photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks cloud working
    • Before you begin, ask...
      • Who is your audience?
      • What are your business goals?
        • increase brand awareness
        • build your reputation
        • increase brand loyalty
        • dialogue with potential customers
        • turn customers into evangelists
    • Social Media Tool Mix
      • Blogger.com
      • Facebook Page
      • MySpace
      • LinkedIn Group
      • Twitter
      • Flickr
      • YouTube
    • Blogs
      • Current
      • Compelling voice
      • Targeted
      • Conversational
      • RSS Feeds
      • Social media friendly
    • Microblogs
      • 140 characters
      • SMS enabled
      • Conversations
      • Gateways
      • Followers/Following
      • RSS Feeds
    • Social Networks
      • Facebook Pages
      • Facebook Social Ads
      • MySpace
      • LinkedIn
      • Niche
      • White Label
    • Podcasts
      • Audio or Video
      • Portable and Sharable
      • Low production costs
      • Embedded players
      • Interactive
      • iTunes
    • Social Media Roadmap Blog Twitter LinkedIn MySpace Facebook Utterli YouTube Site
    • Broadcast & Distribute
      • The Social Media Press Release
    • Social Media Release builder
      • PitchEngine releases & newsrooms
    • Social media release
      • images, video, logo
    • Social media release
      • Social sharing, shortened URL, more news, RSS
    • SMM Best Practices
      • Starts with listening.
      • Stimulates conversations.
      • Requires strategy and planning like any other form of marketing.
      • Is authentic and transparent.
      • Is interconnected.
    • Social Media Marketing Pitfalls
      • Overly commercial
      • Fake
      • Too controlled
      • Neglected
      • Disconnected
      • Failure to engage
    • Measure & Evaluate
      • Web Site - Traffic, referrers, conversions
      • Blogs - Traffic, referrers, subscriptions
      • Microblogs - followers
      • Social Networks - friends, contacts
      • Multimedia Sites - views, listens
      • Virtual Worlds - Traffic, group members, purchases
    • Blogs, Microblogs, Social Networks, Oh My!
      • Aliza Sherman
      • [email_address]
      • www.conversify.net
        • www.mediaegg.com