Blogs, Microblogs, Social Networks, Oh My! wyendotbiz.ning.com conversify.net

wyendotbiz.ning.com

conversify.net

Blogs Microblogs Social Networks Podcasts Social Media Releases Best Practices & Pitfalls Measurement

What is Social Media? Tools & sites that facilitate “socializing” & sharing.

Tools & sites that facilitate “socializing” & sharing.

Social Media Marketing uses Web 2.0 tools to stimulate... CONVERSATIONS

CONVERSATIONS

What are Web 2.0 Tools? Web 2.0 Tools blogs micro blogs podcasts wikis photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks cloud working

Before you begin, ask... Who is your audience? What are your business goals? increase brand awareness build your reputation increase brand loyalty dialogue with potential customers turn customers into evangelists

Who is your audience?

What are your business goals?

increase brand awareness

build your reputation

increase brand loyalty

dialogue with potential customers

turn customers into evangelists

Social Media Tool Mix Blogger.com Facebook Page MySpace LinkedIn Group Twitter Flickr YouTube

Blogger.com

Facebook Page

MySpace

LinkedIn Group

Twitter

Flickr

YouTube

Blogs Current Compelling voice Targeted Conversational RSS Feeds Social media friendly

Current

Compelling voice

Targeted

Conversational

RSS Feeds

Social media friendly

Microblogs 140 characters SMS enabled Conversations Gateways Followers/Following RSS Feeds

140 characters

SMS enabled

Conversations

Gateways

Followers/Following

RSS Feeds

Social Networks Facebook Pages Facebook Social Ads MySpace LinkedIn Niche White Label

Facebook Pages

Facebook Social Ads

MySpace

LinkedIn

Niche

White Label

Podcasts Audio or Video Portable and Sharable Low production costs Embedded players Interactive iTunes

Audio or Video

Portable and Sharable

Low production costs

Embedded players

Interactive

iTunes

Social Media Roadmap Blog Twitter LinkedIn MySpace Facebook Utterli YouTube Site

Broadcast & Distribute The Social Media Press Release

The Social Media Press Release

Social Media Release builder PitchEngine releases & newsrooms

PitchEngine releases & newsrooms

Social media release images, video, logo

images, video, logo

Social media release Social sharing, shortened URL, more news, RSS

Social sharing, shortened URL, more news, RSS

SMM Best Practices Starts with listening. Stimulates conversations. Requires strategy and planning like any other form of marketing. Is authentic and transparent. Is interconnected.

Starts with listening.

Stimulates conversations.

Requires strategy and planning like any other form of marketing.

Is authentic and transparent.

Is interconnected.

Social Media Marketing Pitfalls Overly commercial Fake Too controlled Neglected Disconnected Failure to engage

Overly commercial

Fake

Too controlled

Neglected

Disconnected

Failure to engage

Measure & Evaluate Web Site - Traffic, referrers, conversions Blogs - Traffic, referrers, subscriptions Microblogs - followers Social Networks - friends, contacts Multimedia Sites - views, listens Virtual Worlds - Traffic, group members, purchases

Web Site - Traffic, referrers, conversions

Blogs - Traffic, referrers, subscriptions

Microblogs - followers

Social Networks - friends, contacts

Multimedia Sites - views, listens

Virtual Worlds - Traffic, group members, purchases

Blogs, Microblogs, Social Networks, Oh My! Aliza Sherman [email_address] www.conversify.net www.mediaegg.com

Aliza Sherman

[email_address]

www.conversify.net

www.mediaegg.com