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Presentation I gave in Wyoming to business owners

Presentation I gave in Wyoming to business owners

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Transcript

  • 1. Blogs, Microblogs, Social Networks, Oh My!
    • wyendotbiz.ning.com
    • conversify.net
  • 2. Blogs Microblogs Social Networks Podcasts Social Media Releases Best Practices & Pitfalls Measurement
  • 3. What is Social Media?
    • Tools & sites that facilitate “socializing” & sharing.
  • 4. Social Media Marketing uses Web 2.0 tools to stimulate...
    • CONVERSATIONS
  • 5. What are Web 2.0 Tools? Web 2.0 Tools blogs micro blogs podcasts wikis photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks cloud working
  • 6. Before you begin, ask...
    • Who is your audience?
    • What are your business goals?
      • increase brand awareness
      • build your reputation
      • increase brand loyalty
      • dialogue with potential customers
      • turn customers into evangelists
  • 7. Social Media Tool Mix
    • Blogger.com
    • Facebook Page
    • MySpace
    • LinkedIn Group
    • Twitter
    • Flickr
    • YouTube
  • 8. Blogs
    • Current
    • Compelling voice
    • Targeted
    • Conversational
    • RSS Feeds
    • Social media friendly
  • 9. Microblogs
    • 140 characters
    • SMS enabled
    • Conversations
    • Gateways
    • Followers/Following
    • RSS Feeds
  • 10. Social Networks
    • Facebook Pages
    • Facebook Social Ads
    • MySpace
    • LinkedIn
    • Niche
    • White Label
  • 11. Podcasts
    • Audio or Video
    • Portable and Sharable
    • Low production costs
    • Embedded players
    • Interactive
    • iTunes
  • 12. Social Media Roadmap Blog Twitter LinkedIn MySpace Facebook Utterli YouTube Site
  • 13. Broadcast & Distribute
    • The Social Media Press Release
  • 14. Social Media Release builder
    • PitchEngine releases & newsrooms
  • 15. Social media release
    • images, video, logo
  • 16. Social media release
    • Social sharing, shortened URL, more news, RSS
  • 17. SMM Best Practices
    • Starts with listening.
    • Stimulates conversations.
    • Requires strategy and planning like any other form of marketing.
    • Is authentic and transparent.
    • Is interconnected.
  • 18. Social Media Marketing Pitfalls
    • Overly commercial
    • Fake
    • Too controlled
    • Neglected
    • Disconnected
    • Failure to engage
  • 19. Measure & Evaluate
    • Web Site - Traffic, referrers, conversions
    • Blogs - Traffic, referrers, subscriptions
    • Microblogs - followers
    • Social Networks - friends, contacts
    • Multimedia Sites - views, listens
    • Virtual Worlds - Traffic, group members, purchases
  • 20. Blogs, Microblogs, Social Networks, Oh My!
    • Aliza Sherman
    • [email_address]
    • www.conversify.net
      • www.mediaegg.com