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Social Media Meets Economic Development

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    Social Media Meets Economic Development Social Media Meets Economic Development Presentation Transcript

    • Social Media meets Economic Development
    • This is Social Media. Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website Social Tools www.alizasherman.com
    • Comments Public or Private Current Posts Share Blog
    • Comments Public Updates “ Likes” Tabs Share Social Network: Facebook
    • @ and DM Public “ Tweets” Followers Following Retweet Microblog: Twitter
    • Social Media is LISTENING
    • Social Media is CONVERSATION
    • Social Media powers BRANDS.
    • Social Media is MEASURABLE
    • Listen Participate Promote Publish Build Community Original concept by Beth Kanter 15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk Social Media takes TIME Low Engagement High Engagement Content Intensive No Engagement Broadcast/Share + + + +
    • WHO ?
    • Who are you trying to reach?
    • How ?
    • How do they communicate?
    • WHAT?
    • Leads?
    • Deals?
    • Jobs?
    • Revenue?
    • Reach People
    • 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channels 5. Wrong tactics Why Social Media Fails
    • Strategy Objectives Tactics
    • Strategy Objectives Tactics
    • Strategy: Leverage social media for economic development Strategy Objectives Tactics
    • Your Organization Local Regional National Global Social Media Reach
    • Objective: Increase inquiries, stimulate jobs Strategy Objectives Tactics
    • Before you continue: Identify your assets
    • Economic Incentives
    • Business Resources
    • Quality of Life
    • Pick the right tools.
    • Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website Social Tools www.alizasherman.com
        • Home base.
        • Repository.
        • Static.
        • Harder to update.
      Website News Projects Resources
    • Blog
        • Social media hub.
        • Current information.
        • Dynamic.
        • Easier to update.
      Current events Project updates Case Studies
        • Gateways.
        • Brand building.
        • Input and feedback.
        • Interactive.
      Feed Share Interact Social Networks
        • High impact.
        • Storytelling.
        • Shareable.
        • Potentially viral.
      Photos Video Audio Multimedia
    • Set up a blog to publish quickly and easily, provide current information, news, positive stories. Tactic: Strategy Objectives Tactics
    • Set up a LinkedIn account to cultivate warm leads through your existing professional contacts. Tactic: Strategy Objectives Tactics
    • Cultivate a fan base with a Facebook Page to build your brand, increase awareness and stimulate inquiries. Tactic: Strategy Objectives Tactics
    • Build a following on Twitter and communicate directly with local and national/global stakeholders. Tactic: Strategy Objectives Tactics
    • Examples: Social Media in Use
    • Microsite
        • project an edgier image
      Metro Orlando Economic Development Commission
    • Facebook
        • connect to stakeholders
      Metro Orlando Economic Development Commission
    • Twitter
        • update about efforts & events
      Metro Orlando Economic Development Commission
    • YouTube
        • showcase story ideas for media
      Metro Orlando Economic Development Commission
    • Flickr
        • stimulate user-generated content
      Metro Orlando Economic Development Commission
    • Metro Orlando Economic Development Commission
            • connect to stakeholders.
            • update about efforts and events.
            • showcase story ideas for media.
            • user-generated content.
            • communicate “edgier” image.
      Microsite Facebook Twitter YouTube Flickr
    • Facebook
        • communicate with alumni
      Republic County Economic Development
    • YouTube
        • promote positive images
      Republic County Economic Development
            • communicate with alumni.
            • promote positive images.
            • identify businesses to recruit.
            • promote “feel-good” stories.
            • sell vacated buildings.
      Facebook YouTube LinkedIn eBay Republic County Economic Development
        • share news and stories
      The Greater Richmond Partnership, Inc. Blog
        • promote region and activities
      The Greater Richmond Partnership, Inc. Facebook
    • LinkedIn
        • connect with site selectors
      The Greater Richmond Partnership, Inc.
    • Twitter
        • share news & information
      The Greater Richmond Partnership, Inc.
    • YouTube
        • relocation testimonials
      The Greater Richmond Partnership, Inc.
    • Flickr
        • promote the region
      The Greater Richmond Partnership, Inc.
            • share news and stories.
            • promote region and activities.
            • connect with site selectors.
            • provide testimonials.
            • publicize jobs.
      Blog Facebook Twitter YouTube Flickr The Greater Richmond Partnership, Inc. LinkedIn
    • Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website Social Tools www.alizasherman.com
    • Blogs Microblogs Social Networks Video Sharing Photo Sharing RSS Feeds Website Social Tools www.alizasherman.com
            • Determine your goals.
            • Identify your audience.
            • Pick suitable tools.
            • Get proper training.
            • Leverage your assets.
            • Integrate.
            • Focus.
      Social Media / Economic Development Best Practices
    • Where in the world is Aliza Sherman?
      • @alizasherman on Twitter
      • facebook.com/alizapilarsherman
      • linkedin.com/in/alizasherman
      • www.conversify.net
      • www.mediaegg.com
      • [email_address]