Your SlideShare is downloading. ×
Social Media Meets Economic Development
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social Media Meets Economic Development

1,311
views

Published on

Presentation for Alaska BEDC.

Presentation for Alaska BEDC.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,311
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media meets Economic Development
  • 2. This is Social Media. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  • 3. Comments Public or Private Current Posts Share Blog
  • 4. Comments Public Updates “Likes” Tabs Share Social Network: Facebook
  • 5. @ and DM Public “Tweets” Followers Following Retweet Microblog: Twitter
  • 6. Social Media is LISTENING
  • 7. Social Media is CONVERSATION
  • 8. Social Media powers BRANDS.
  • 9. Social Media is MEASURABLE
  • 10. QuickTime™ and a Photo - JPEG decompressor are needed to see this picture. Listen ParticipatePromote Publish Build Community Original concept by Beth Kanter 15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk Social Media takes TIME Low Engagement High Engagement Content IntensiveNo Engagement Broadcast/Share + + + +
  • 11. WHO?
  • 12. Who are you trying to reach?
  • 13. How?
  • 14. How do they communicate?
  • 15. WHAT?
  • 16. Leads?
  • 17. Deals?
  • 18. Jobs?
  • 19. Revenue?
  • 20. Reach People
  • 21. 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channels 5. Wrong tactics Why Social Media Fails
  • 22. Strategy Objectives Tactics
  • 23. Strategy Objectives Tactics
  • 24. Strategy: Leverage social media for economic development Strategy Objectives Tactics
  • 25. Your Organization Local Regional National Global Social Media Reach
  • 26. Objective: Increase inquiries, stimulate jobs Strategy Objectives Tactics
  • 27. Before you continue: Identify your assets
  • 28. Economic Incentives
  • 29. Business Resources
  • 30. Quality of Life
  • 31. Pick the right tools.
  • 32. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  • 33. Home base. Repository. Static. Harder to update. Website News Projects Resources
  • 34. Blog Social media hub. Current information. Dynamic. Easier to update. Current events Project updates Case Studies
  • 35. Gateways. Brand building. Input and feedback. Interactive. Feed Share Interact Social Networks
  • 36. High impact. Storytelling. Shareable. Potentially viral. Photos Video Audio Multimedia
  • 37. Set up a blog to publish quickly and easily, provide current information, news, positive stories. Tactic : Strategy Objectives Tactics
  • 38. Set up a LinkedIn account to cultivate warm leads through your existing professional contacts. Tactic : Strategy Objectives Tactics
  • 39. Cultivate a fan base with a Facebook Page to build your brand, increase awareness and stimulate inquiries. Tactic : Strategy Objectives Tactics
  • 40. Build a following on Twitter and communicate directly with local and national/global stakeholders. Tactic : Strategy Objectives Tactics
  • 41. Examples: Social Media in Use
  • 42. Microsite project an edgier imageproject an edgier image Metro Orlando Economic Development Commission
  • 43. Facebook connect to stakeholdersconnect to stakeholders Metro Orlando Economic Development Commission
  • 44. Twitter update about efforts & eventsupdate about efforts & events Metro Orlando Economic Development Commission
  • 45. YouTube showcase story ideas for mediashowcase story ideas for media Metro Orlando Economic Development Commission
  • 46. Flickr stimulate user-generated contentstimulate user-generated content Metro Orlando Economic Development Commission
  • 47. Metro Orlando Economic Development Commission connect to stakeholders. update about efforts and events. showcase story ideas for media. user-generated content. communicate “edgier” image. Microsite Facebook Twitter YouTube Flickr
  • 48. Facebook communicate with alumnicommunicate with alumni Republic County Economic Development
  • 49. YouTube promote positive imagespromote positive images Republic County Economic Development
  • 50. communicate with alumni. promote positive images. identify businesses to recruit. promote “feel-good” stories. sell vacated buildings. Facebook YouTube LinkedIn eBay Republic County Economic Development
  • 51. share news and storiesshare news and stories The Greater Richmond Partnership, Inc. Blog
  • 52. promote region and activitiespromote region and activities The Greater Richmond Partnership, Inc. Facebook
  • 53. LinkedIn connect with site selectorsconnect with site selectors The Greater Richmond Partnership, Inc.
  • 54. Twitter share news & informationshare news & information The Greater Richmond Partnership, Inc.
  • 55. YouTube relocation testimonialsrelocation testimonials The Greater Richmond Partnership, Inc.
  • 56. Flickr promote the regionpromote the region The Greater Richmond Partnership, Inc.
  • 57. share news and stories. promote region and activities. connect with site selectors. provide testimonials. publicize jobs. Blog Facebook Twitter YouTube Flickr The Greater Richmond Partnership, Inc. LinkedIn
  • 58. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  • 59. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing RSSRSS FeedsFeeds RSSRSS FeedsFeeds WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  • 60. Determine your goals. Identify your audience. Pick suitable tools. Get proper training. Leverage your assets. Integrate. Focus. Social Media / Economic Development Best Practices
  • 61. Where in the world is Aliza Sherman? • @alizasherman on Twitter • facebook.com/alizapilarsherman • linkedin.com/in/alizasherman • www.conversify.net • www.mediaegg.com • aliza@mediaegg.com