Social Media Marketing Strategy & Planning
 

Social Media Marketing Strategy & Planning

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Presentation for small businesses about social media marketing plans.

Presentation for small businesses about social media marketing plans.

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Social Media Marketing Strategy & Planning Social Media Marketing Strategy & Planning Presentation Transcript

  • Strategizing your social media marketing plan
  • Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  • Social Media is LISTENING
  • Social Media is CONVERSATION
  • Social Media BUILDS BRANDS
  • Social Media is MEASURABLE
  • WHO ?
  •  
  • How do they communicate?
  • WHAT?
  • Get leads?
  • Make business deals?
  • Make money?
  • Strategy Objectives Tactics
  • Strategy Objectives Tactics
  • Pick the right TOOLS
  •  
  • Strategy: Leverage social media for your business
  • Objective: Increase inquiries
  • Before you continue: Give them a reason to inquire.
  • Quality Product
  • Quality Service
  • Good Reputation
  • Tactic: Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.
  • Tactic: Cultivate a fan base with a Facebook Page to build your brand, increase awareness and encourage inquiries.
  • Tactic: Build a following on Twitter and communicate directly with potential and existing customers.
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