Strategizing your social media marketing plan
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtu...
Social Media is LISTENING
Social Media is CONVERSATION
Social Media BUILDS BRANDS
Social Media is MEASURABLE
WHO ?
 
How do they communicate?
WHAT?
Get leads?
Make business deals?
Make money?
Strategy Objectives Tactics
Strategy Objectives Tactics
Pick the right TOOLS
 
Strategy: Leverage social media for your business
Objective: Increase inquiries
Before you continue: Give them a reason to inquire.
Quality Product
Quality Service
Good Reputation
Tactic: Set up a LinkedIn account  to cultivate warm leads  through your existing  professional contacts.
Tactic: Cultivate a fan base with a Facebook Page to build your brand, increase awareness and encourage inquiries.
Tactic: Build a following on Twitter and communicate directly with potential and existing customers.
 
 
 
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Social Media Marketing Strategy & Planning

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Presentation for small businesses about social media marketing plans.

Social Media Marketing Strategy & Planning

  1. 1. Strategizing your social media marketing plan
  2. 2. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  3. 3. Social Media is LISTENING
  4. 4. Social Media is CONVERSATION
  5. 5. Social Media BUILDS BRANDS
  6. 6. Social Media is MEASURABLE
  7. 7. WHO ?
  8. 9. How do they communicate?
  9. 10. WHAT?
  10. 11. Get leads?
  11. 12. Make business deals?
  12. 13. Make money?
  13. 14. Strategy Objectives Tactics
  14. 15. Strategy Objectives Tactics
  15. 16. Pick the right TOOLS
  16. 18. Strategy: Leverage social media for your business
  17. 19. Objective: Increase inquiries
  18. 20. Before you continue: Give them a reason to inquire.
  19. 21. Quality Product
  20. 22. Quality Service
  21. 23. Good Reputation
  22. 24. Tactic: Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.
  23. 25. Tactic: Cultivate a fan base with a Facebook Page to build your brand, increase awareness and encourage inquiries.
  24. 26. Tactic: Build a following on Twitter and communicate directly with potential and existing customers.
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