Social Media & Location-Based Social Networks

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Presentation with an overview of social media and a look at mobile, location-based social networks and new ways of marketing for small businesses.

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Social Media & Location-Based Social Networks

  1. 1. Social Media Overview 2nd Annual Marketing and Technology Conference Homer, AK www.alizasherman.com by Aliza Sherman
  2. 2. www.alizasherman.com this is social media
  3. 3. www.alizasherman.com this is your brain on social media
  4. 4. www.alizasherman.com
  5. 5. How much time? www.alizasherman.com image from Beth Kanter
  6. 6. Where it started www.alizasherman.com Website Blog Social Network
  7. 7. Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website
  8. 8. Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location
  9. 9. Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations
  10. 10. Social Media Planning www.alizasherman.com Goals Objectives Audiences Actions
  11. 11. Listen www.alizasherman.com
  12. 12. Respond www.alizasherman.com
  13. 13. Engage www.alizasherman.com
  14. 14. Social Media Assets www.alizasherman.com Social Media location people stories images words audio video
  15. 15. Monitor www.alizasherman.com
  16. 16. Measure www.alizasherman.com
  17. 17. New in Social Media
  18. 18. The Future is Now
  19. 19. Mobile www.alizasherman.com
  20. 20. Mobify
  21. 21. Mobify www.alizasherman.com
  22. 22. Google Mobile Optimizer www.alizasherman.com
  23. 23. Geo-Location
  24. 24. 1. Claim your location. www.alizasherman.com
  25. 25. 2. Create specials. * Mayor specials * Check-in specials * Frequency-based specials * Wildcard specials www.alizasherman.com
  26. 26. 3. Promote your specials. www.alizasherman.com
  27. 27. 4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visitors • diagram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook www.alizasherman.com
  28. 28. 5. Promote by mobile. www.alizasherman.com
  29. 29. Foursquare in Anchorage
  30. 30. GoWalla
  31. 31. GoWalla by location.
  32. 32. GoWalla by “spot.”
  33. 33. 1. Search for your business.
  34. 34. 2. Review activity. If not listed, add it!
  35. 35. Whrrl
  36. 36. User view
  37. 37. User generated content
  38. 38. Location view
  39. 39. Augmented Reality www.alizasherman.com
  40. 40. The Next Shiny Object www.alizasherman.com
  41. 41. Be Strategic www.alizasherman.com Goals Objectives Audiences Actions
  42. 43. <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizasherman </li></ul><ul><li>www.alizasherman.com </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] </li></ul>Finding Aliza Sherman...
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