Social Media & Location-Based Social Networks
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Social Media & Location-Based Social Networks

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Presentation with an overview of social media and a look at mobile, location-based social networks and new ways of marketing for small businesses.

Presentation with an overview of social media and a look at mobile, location-based social networks and new ways of marketing for small businesses.

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    Social Media & Location-Based Social Networks Social Media & Location-Based Social Networks Presentation Transcript

    • Social Media Overview 2nd Annual Marketing and Technology Conference Homer, AK www.alizasherman.com by Aliza Sherman
    • www.alizasherman.com this is social media
    • www.alizasherman.com this is your brain on social media
    • www.alizasherman.com
    • How much time? www.alizasherman.com image from Beth Kanter
    • Where it started www.alizasherman.com Website Blog Social Network
    • Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website
    • Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location
    • Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations
    • Social Media Planning www.alizasherman.com Goals Objectives Audiences Actions
    • Listen www.alizasherman.com
    • Respond www.alizasherman.com
    • Engage www.alizasherman.com
    • Social Media Assets www.alizasherman.com Social Media location people stories images words audio video
    • Monitor www.alizasherman.com
    • Measure www.alizasherman.com
    • New in Social Media
    • The Future is Now
    • Mobile www.alizasherman.com
    • Mobify
    • Mobify www.alizasherman.com
    • Google Mobile Optimizer www.alizasherman.com
    • Geo-Location
    • 1. Claim your location. www.alizasherman.com
    • 2. Create specials. * Mayor specials * Check-in specials * Frequency-based specials * Wildcard specials www.alizasherman.com
    • 3. Promote your specials. www.alizasherman.com
    • 4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visitors • diagram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook www.alizasherman.com
    • 5. Promote by mobile. www.alizasherman.com
    • Foursquare in Anchorage
    • GoWalla
    • GoWalla by location.
    • GoWalla by “spot.”
    • 1. Search for your business.
    • 2. Review activity. If not listed, add it!
    • Whrrl
    • User view
    • User generated content
    • Location view
    • Augmented Reality www.alizasherman.com
    • The Next Shiny Object www.alizasherman.com
    • Be Strategic www.alizasherman.com Goals Objectives Audiences Actions
    •  
      • @alizasherman on Twitter
      • facebook.com/alizapilarsherman
      • linkedin.com/in/alizasherman
      • www.alizasherman.com
      • www.conversify.net
      • [email_address]
      Finding Aliza Sherman...