Social Media & Location-Based Social Networks
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Social Media & Location-Based Social Networks

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Presentation with an overview of social media and a look at mobile, location-based social networks and new ways of marketing for small businesses.

Presentation with an overview of social media and a look at mobile, location-based social networks and new ways of marketing for small businesses.

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  • 1. Social Media Overview 2nd Annual Marketing and Technology Conference Homer, AK www.alizasherman.com by Aliza Sherman
  • 2. www.alizasherman.com this is social media
  • 3. www.alizasherman.com this is your brain on social media
  • 4. www.alizasherman.com
  • 5. How much time? www.alizasherman.com image from Beth Kanter
  • 6. Where it started www.alizasherman.com Website Blog Social Network
  • 7. Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website
  • 8. Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location
  • 9. Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations
  • 10. Social Media Planning www.alizasherman.com Goals Objectives Audiences Actions
  • 11. Listen www.alizasherman.com
  • 12. Respond www.alizasherman.com
  • 13. Engage www.alizasherman.com
  • 14. Social Media Assets www.alizasherman.com Social Media location people stories images words audio video
  • 15. Monitor www.alizasherman.com
  • 16. Measure www.alizasherman.com
  • 17. New in Social Media
  • 18. The Future is Now
  • 19. Mobile www.alizasherman.com
  • 20. Mobify
  • 21. Mobify www.alizasherman.com
  • 22. Google Mobile Optimizer www.alizasherman.com
  • 23. Geo-Location
  • 24. 1. Claim your location. www.alizasherman.com
  • 25. 2. Create specials. * Mayor specials * Check-in specials * Frequency-based specials * Wildcard specials www.alizasherman.com
  • 26. 3. Promote your specials. www.alizasherman.com
  • 27. 4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visitors • diagram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook www.alizasherman.com
  • 28. 5. Promote by mobile. www.alizasherman.com
  • 29. Foursquare in Anchorage
  • 30. GoWalla
  • 31. GoWalla by location.
  • 32. GoWalla by “spot.”
  • 33. 1. Search for your business.
  • 34. 2. Review activity. If not listed, add it!
  • 35. Whrrl
  • 36. User view
  • 37. User generated content
  • 38. Location view
  • 39. Augmented Reality www.alizasherman.com
  • 40. The Next Shiny Object www.alizasherman.com
  • 41. Be Strategic www.alizasherman.com Goals Objectives Audiences Actions
  • 42.  
  • 43.
    • @alizasherman on Twitter
    • facebook.com/alizapilarsherman
    • linkedin.com/in/alizasherman
    • www.alizasherman.com
    • www.conversify.net
    • [email_address]
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