Social Media Overview 2nd Annual Marketing and Technology Conference Homer, AK www.alizasherman.com by Aliza Sherman
www.alizasherman.com this is social media
www.alizasherman.com this is your brain on social media
www.alizasherman.com
How much time? www.alizasherman.com image from Beth Kanter
Where it started www.alizasherman.com Website Blog Social Network
Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing ...
Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location
Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations
Social Media Planning www.alizasherman.com Goals Objectives Audiences Actions
Listen www.alizasherman.com
Respond www.alizasherman.com
Engage www.alizasherman.com
Social Media Assets www.alizasherman.com Social Media location people stories images words audio video
Monitor www.alizasherman.com
Measure www.alizasherman.com
New in Social Media
The Future is Now
Mobile www.alizasherman.com
Mobify
Mobify www.alizasherman.com
Google Mobile Optimizer www.alizasherman.com
Geo-Location
1. Claim your location. www.alizasherman.com
2. Create specials. * Mayor specials * Check-in specials * Frequency-based specials *  Wildcard specials www.alizasherman....
3. Promote your specials. www.alizasherman.com
4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visit...
5. Promote by mobile. www.alizasherman.com
Foursquare in Anchorage
GoWalla
GoWalla by location.
GoWalla by “spot.”
1. Search for your business.
2. Review activity. If not listed, add it!
Whrrl
User view
User generated content
Location view
Augmented Reality www.alizasherman.com
The Next Shiny Object www.alizasherman.com
Be Strategic www.alizasherman.com Goals Objectives Audiences Actions
 
<ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizas...
Upcoming SlideShare
Loading in...5
×

Social Media & Location-Based Social Networks

1,988

Published on

Presentation with an overview of social media and a look at mobile, location-based social networks and new ways of marketing for small businesses.

Published in: Technology
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,988
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
40
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

Social Media & Location-Based Social Networks

  1. 1. Social Media Overview 2nd Annual Marketing and Technology Conference Homer, AK www.alizasherman.com by Aliza Sherman
  2. 2. www.alizasherman.com this is social media
  3. 3. www.alizasherman.com this is your brain on social media
  4. 4. www.alizasherman.com
  5. 5. How much time? www.alizasherman.com image from Beth Kanter
  6. 6. Where it started www.alizasherman.com Website Blog Social Network
  7. 7. Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website
  8. 8. Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location
  9. 9. Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations
  10. 10. Social Media Planning www.alizasherman.com Goals Objectives Audiences Actions
  11. 11. Listen www.alizasherman.com
  12. 12. Respond www.alizasherman.com
  13. 13. Engage www.alizasherman.com
  14. 14. Social Media Assets www.alizasherman.com Social Media location people stories images words audio video
  15. 15. Monitor www.alizasherman.com
  16. 16. Measure www.alizasherman.com
  17. 17. New in Social Media
  18. 18. The Future is Now
  19. 19. Mobile www.alizasherman.com
  20. 20. Mobify
  21. 21. Mobify www.alizasherman.com
  22. 22. Google Mobile Optimizer www.alizasherman.com
  23. 23. Geo-Location
  24. 24. 1. Claim your location. www.alizasherman.com
  25. 25. 2. Create specials. * Mayor specials * Check-in specials * Frequency-based specials * Wildcard specials www.alizasherman.com
  26. 26. 3. Promote your specials. www.alizasherman.com
  27. 27. 4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visitors • diagram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook www.alizasherman.com
  28. 28. 5. Promote by mobile. www.alizasherman.com
  29. 29. Foursquare in Anchorage
  30. 30. GoWalla
  31. 31. GoWalla by location.
  32. 32. GoWalla by “spot.”
  33. 33. 1. Search for your business.
  34. 34. 2. Review activity. If not listed, add it!
  35. 35. Whrrl
  36. 36. User view
  37. 37. User generated content
  38. 38. Location view
  39. 39. Augmented Reality www.alizasherman.com
  40. 40. The Next Shiny Object www.alizasherman.com
  41. 41. Be Strategic www.alizasherman.com Goals Objectives Audiences Actions
  42. 43. <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizasherman </li></ul><ul><li>www.alizasherman.com </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] </li></ul>Finding Aliza Sherman...
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×