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Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
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Social Media is
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Social Media is
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Social Media is
Social Media is
Social Media is
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Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
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Social Media is
Social Media is
Social Media is
Social Media is
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Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
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Social Media is
Social Media is
Social Media is
Social Media is
Social Media is
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Social Media is

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new presentation I gave to Alaska chapter of Association of Professional Fundraisers

new presentation I gave to Alaska chapter of Association of Professional Fundraisers

Published in: Technology, Health & Medicine
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  • 1. Social Media is...
  • 2. OVERLOAD
  • 3. Can Social Media help with...
  • 4. Taking Action? Volunteering? Donating?
  • 5. Social Media is intimate...
  • 6. Conversation
  • 7. <ul><li>Social Media is </li></ul><ul><ul><ul><ul><ul><li>about relationships. </li></ul></ul></ul></ul></ul>
  • 8. Sharing News Recruiting Friends
  • 9. Social Media is...
  • 10. Person-to-Person Fundraising
  • 11. <ul><ul><ul><ul><ul><li>Top 5 Social Networks (Jan 09) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>monthly visits: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1. Facebook 1,191,373,339 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2. MySpace 810,153,535 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>3. Twitter 54,218,731 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4. Flixter 53,389,974 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>5. LinkedIn 42,744,438 </li></ul></ul></ul></ul></ul>Jan 2009, compete.com
  • 12. <ul><ul><ul><ul><ul><li>Facebook reported 26,481,000 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>U.S. members in January 2009. </li></ul></ul></ul></ul></ul>
  • 13. <ul><ul><ul><ul><ul><li>The fastest growing segment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>on Facebook... </li></ul></ul></ul></ul></ul>
  • 14. <ul><ul><ul><ul><ul><li>Women over 55 </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  • 15. <ul><ul><ul><ul><ul><li>Facebook users are 45% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>55% female. </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  • 16. <ul><ul><ul><ul><ul><li>47% of Facebookers are 18-34 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>14% are 35-49 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>9% are 50+ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>29% are teens </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  • 17. <ul><ul><ul><ul><ul><li>75% of Facebookers are Cauc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>13% Afr. Am. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>6% Asian </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>5% Hispanic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1% Other </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  • 18. <ul><ul><ul><ul><ul><li>Twitterers are 47% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>53% female. </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  • 19. <ul><ul><ul><ul><ul><li>47% of Twitterers are 18-34 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>31% are 35-49 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>21% are 50+ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1% are teens </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  • 20. <ul><ul><ul><ul><ul><li>82% of Twitterers are Cauc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>7% Afr. Am. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4% Asian </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>5% Hispanic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2% Other </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  • 21. <ul><ul><ul><ul><ul><li>MySpace users are 42% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>58% female. </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  • 22. <ul><ul><ul><ul><ul><li>45% of MySpacers are 18-34 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>15% are 35-49 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>8% are 50+ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>28% are teens </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  • 23. <ul><ul><ul><ul><ul><li>69% of MySpacers are Cauc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>12% Afr. Am. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4% Asian </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>14% Hispanic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2% Other </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  • 24. <ul><ul><ul><ul><ul><li>Facebook - $60-$100K (61%) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MySpace - $60-$100K (27%) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter - $30-$60K (27%) </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  • 25. Common Nonprofit Tools...
  • 26. Direct Mail List
  • 27. Phone List
  • 28. Email List
  • 29. The future is now...
  • 30. Social Media Friends, Fans, Followers
  • 31. Mobile List
  • 32. Avatar List
  • 33. Social Media is...
  • 34. Connection Community Creation
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. The Old Way Staff-driven
  • 40. The New Way People-driven
  • 41. The Tools
  • 42. The Old Way press releases
  • 43. The New Way Social Media Releases
  • 44. SM Releases are multimedia
  • 45. SM Releases are sharable
  • 46. The Old Way telephone trees
  • 47. The New Way Social Networks
  • 48. The Old Way direct mail
  • 49. The New Way Blogs and...
  • 50. ...RSS Feeds
  • 51. The Old Way print ads
  • 52. The New Way Facebook Social Ads
  • 53. Facebook Social Ads
  • 54. Facebook Social Ads
  • 55. Facebook Social Ads
  • 56. The Old Way word of mouth
  • 57. The New Way Microblogs
  • 58.  
  • 59. But is Social Media good for...
  • 60. $$$
  • 61. The Old Way house parties
  • 62. The New Way Facebook Causes
  • 63. Twestivals 202 cities around the world $250,000 USD raised for charity: water
  • 64.  
  • 65. Tweetsgiving $10,000 USD raised in 48 hours
  • 66. Second Life Fundraising American Cancer Society Relay for Life in Second Life Raised: L$43,408,587 in Linden™ Over $180,000 USD
  • 67. The Daniela Project Goal: $5000 Raised: $16,880.60 USD
  • 68.  
  • 69.  
  • 70. Social Media is...
  • 71. HERE
  • 72. Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]

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