Social Media is...

OVERLOAD

Can Social Media help with...

Taking Action? Volunteering? Donating?

Social Media is intimate...

Conversation

Social Media is about relationships.

Social Media is

about relationships.

Sharing News Recruiting Friends

Social Media is...

Person-to-Person Fundraising

Top 5 Social Networks (Jan 09) monthly visits: 1. Facebook 1,191,373,339 2. MySpace 810,153,535 3. Twitter 54,218,731 4. Flixter 53,389,974 5. LinkedIn 42,744,438 Jan 2009, compete.com

Top 5 Social Networks (Jan 09)

monthly visits:

1. Facebook 1,191,373,339

2. MySpace 810,153,535

3. Twitter 54,218,731

4. Flixter 53,389,974

5. LinkedIn 42,744,438

Facebook reported 26,481,000 U.S. members in January 2009.

Facebook reported 26,481,000

U.S. members in January 2009.

The fastest growing segment on Facebook...

The fastest growing segment

on Facebook...

Women over 55 Jan 2009, iStrategyLabs.com

Women over 55

Facebook users are 45% male, 55% female. Jan 2009, iStrategyLabs.com

Facebook users are 45% male,

55% female.

47% of Facebookers are 18-34 14% are 35-49 9% are 50+ 29% are teens Jan 2009, iStrategyLabs.com

47% of Facebookers are 18-34

14% are 35-49

9% are 50+

29% are teens

75% of Facebookers are Cauc. 13% Afr. Am. 6% Asian 5% Hispanic 1% Other Jan 2009, iStrategyLabs.com

75% of Facebookers are Cauc.

13% Afr. Am.

6% Asian

5% Hispanic

1% Other

Twitterers are 47% male, 53% female. Mar 2009, quantcast

Twitterers are 47% male,

53% female.

47% of Twitterers are 18-34 31% are 35-49 21% are 50+ 1% are teens Mar 2009, quantcast

47% of Twitterers are 18-34

31% are 35-49

21% are 50+

1% are teens

82% of Twitterers are Cauc. 7% Afr. Am. 4% Asian 5% Hispanic 2% Other Mar 2009, quantcast

82% of Twitterers are Cauc.

7% Afr. Am.

4% Asian

5% Hispanic

2% Other

MySpace users are 42% male, 58% female. Mar 2009, quantcast

MySpace users are 42% male,

58% female.

45% of MySpacers are 18-34 15% are 35-49 8% are 50+ 28% are teens Mar 2009, quantcast

45% of MySpacers are 18-34

15% are 35-49

8% are 50+

28% are teens

69% of MySpacers are Cauc. 12% Afr. Am. 4% Asian 14% Hispanic 2% Other Mar 2009, quantcast

69% of MySpacers are Cauc.

12% Afr. Am.

4% Asian

14% Hispanic

2% Other

Facebook - $60-$100K (61%) MySpace - $60-$100K (27%) Twitter - $30-$60K (27%) Mar 2009, quantcast

Facebook - $60-$100K (61%)

MySpace - $60-$100K (27%)

Twitter - $30-$60K (27%)

Common Nonprofit Tools...

Direct Mail List

Phone List

Email List

The future is now...

Social Media Friends, Fans, Followers

Mobile List

Avatar List

Social Media is...

Connection Community Creation

The Old Way Staff-driven

The New Way People-driven

The Tools

The Old Way press releases

The New Way Social Media Releases

SM Releases are multimedia

SM Releases are sharable

The Old Way telephone trees

The New Way Social Networks

The Old Way direct mail

The New Way Blogs and...

...RSS Feeds

The Old Way print ads

The New Way Facebook Social Ads

Facebook Social Ads

Facebook Social Ads

Facebook Social Ads

The Old Way word of mouth

The New Way Microblogs

But is Social Media good for...

$$$

The Old Way house parties

The New Way Facebook Causes

Twestivals 202 cities around the world $250,000 USD raised for charity: water

Tweetsgiving $10,000 USD raised in 48 hours

Second Life Fundraising American Cancer Society Relay for Life in Second Life Raised: L$43,408,587 in Linden™ Over $180,000 USD

The Daniela Project Goal: $5000 Raised: $16,880.60 USD

Social Media is...

HERE

Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]