Social Media is

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new presentation I gave to Alaska chapter of Association of Professional Fundraisers

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Social Media is

  1. 1. Social Media is...
  2. 2. OVERLOAD
  3. 3. Can Social Media help with...
  4. 4. Taking Action? Volunteering? Donating?
  5. 5. Social Media is intimate...
  6. 6. Conversation
  7. 7. <ul><li>Social Media is </li></ul><ul><ul><ul><ul><ul><li>about relationships. </li></ul></ul></ul></ul></ul>
  8. 8. Sharing News Recruiting Friends
  9. 9. Social Media is...
  10. 10. Person-to-Person Fundraising
  11. 11. <ul><ul><ul><ul><ul><li>Top 5 Social Networks (Jan 09) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>monthly visits: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1. Facebook 1,191,373,339 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2. MySpace 810,153,535 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>3. Twitter 54,218,731 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4. Flixter 53,389,974 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>5. LinkedIn 42,744,438 </li></ul></ul></ul></ul></ul>Jan 2009, compete.com
  12. 12. <ul><ul><ul><ul><ul><li>Facebook reported 26,481,000 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>U.S. members in January 2009. </li></ul></ul></ul></ul></ul>
  13. 13. <ul><ul><ul><ul><ul><li>The fastest growing segment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>on Facebook... </li></ul></ul></ul></ul></ul>
  14. 14. <ul><ul><ul><ul><ul><li>Women over 55 </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  15. 15. <ul><ul><ul><ul><ul><li>Facebook users are 45% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>55% female. </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  16. 16. <ul><ul><ul><ul><ul><li>47% of Facebookers are 18-34 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>14% are 35-49 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>9% are 50+ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>29% are teens </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  17. 17. <ul><ul><ul><ul><ul><li>75% of Facebookers are Cauc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>13% Afr. Am. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>6% Asian </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>5% Hispanic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1% Other </li></ul></ul></ul></ul></ul>Jan 2009, iStrategyLabs.com
  18. 18. <ul><ul><ul><ul><ul><li>Twitterers are 47% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>53% female. </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  19. 19. <ul><ul><ul><ul><ul><li>47% of Twitterers are 18-34 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>31% are 35-49 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>21% are 50+ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1% are teens </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  20. 20. <ul><ul><ul><ul><ul><li>82% of Twitterers are Cauc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>7% Afr. Am. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4% Asian </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>5% Hispanic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2% Other </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  21. 21. <ul><ul><ul><ul><ul><li>MySpace users are 42% male, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>58% female. </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  22. 22. <ul><ul><ul><ul><ul><li>45% of MySpacers are 18-34 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>15% are 35-49 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>8% are 50+ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>28% are teens </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  23. 23. <ul><ul><ul><ul><ul><li>69% of MySpacers are Cauc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>12% Afr. Am. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4% Asian </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>14% Hispanic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2% Other </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  24. 24. <ul><ul><ul><ul><ul><li>Facebook - $60-$100K (61%) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MySpace - $60-$100K (27%) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter - $30-$60K (27%) </li></ul></ul></ul></ul></ul>Mar 2009, quantcast
  25. 25. Common Nonprofit Tools...
  26. 26. Direct Mail List
  27. 27. Phone List
  28. 28. Email List
  29. 29. The future is now...
  30. 30. Social Media Friends, Fans, Followers
  31. 31. Mobile List
  32. 32. Avatar List
  33. 33. Social Media is...
  34. 34. Connection Community Creation
  35. 39. The Old Way Staff-driven
  36. 40. The New Way People-driven
  37. 41. The Tools
  38. 42. The Old Way press releases
  39. 43. The New Way Social Media Releases
  40. 44. SM Releases are multimedia
  41. 45. SM Releases are sharable
  42. 46. The Old Way telephone trees
  43. 47. The New Way Social Networks
  44. 48. The Old Way direct mail
  45. 49. The New Way Blogs and...
  46. 50. ...RSS Feeds
  47. 51. The Old Way print ads
  48. 52. The New Way Facebook Social Ads
  49. 53. Facebook Social Ads
  50. 54. Facebook Social Ads
  51. 55. Facebook Social Ads
  52. 56. The Old Way word of mouth
  53. 57. The New Way Microblogs
  54. 59. But is Social Media good for...
  55. 60. $$$
  56. 61. The Old Way house parties
  57. 62. The New Way Facebook Causes
  58. 63. Twestivals 202 cities around the world $250,000 USD raised for charity: water
  59. 65. Tweetsgiving $10,000 USD raised in 48 hours
  60. 66. Second Life Fundraising American Cancer Society Relay for Life in Second Life Raised: L$43,408,587 in Linden™ Over $180,000 USD
  61. 67. The Daniela Project Goal: $5000 Raised: $16,880.60 USD
  62. 70. Social Media is...
  63. 71. HERE
  64. 72. Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]

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