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Social Media for Nonprofit Volunteer Recruitment

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This presentation focuses on Facebook as a communications tool for volunteer outreach for nonprofit organizations. It was originally given to members of the Anchorage Association of Volunteer …

This presentation focuses on Facebook as a communications tool for volunteer outreach for nonprofit organizations. It was originally given to members of the Anchorage Association of Volunteer Administration. Look for the companion presentation about optimizing Facebook for more effective communication and marketing.

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  • 1. Effective use of Social MediaFor Volunteer Program Support Focus:  #GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman ! !
  • 2. Give Back 2013 Project #GiveBack13  Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
  • 3. Look for bonus info at the end of this presentation.  Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
  • 4. How does social media work?Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
  • 5. InterconnectedAliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
  • 6. How can you use social media to support your volunteer program?Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
  • 7. Communicate  
  • 8. Connect  
  • 9. Build Community  
  • 10. Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
  • 11. It’s Social AND Mobile  
  • 12. It’s Human and Emotional  
  • 13. Social media isn’t abouttechnology. It’s aboutpeople. - @alizasherman
  • 14. 2012 Social Network Benchmark Report   Nonprofits are using social networks to… 1. Expand their base. 2. Engage members. 3. Grow fundraising.Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
  • 15. So you want volunteers?  
  • 16. Use Visuals  
  • 17. Eye-catchingimages  
  • 18. Humanfaces  
  • 19. In themoment  
  • 20. Behind thescenes  
  • 21. Video  
  • 22. Calls to Action  
  • 23. Clear.  Succinct.   Easy.  Repeated.  
  • 24. ThankVolunteers  
  • 25. RecognizeVolunteers  
  • 26. Ask forVolunteers  
  • 27. Ask forVolunteers  
  • 28. Show volunteers  
  • 29. Why images areso important…  
  • 30. Why being clearis so important…  
  • 31. Tell us more…  
  • 32. But what does it mean?  
  • 33. We know what this means…  
  • 34. We know what this means…  
  • 35. We know what this means…  
  • 36. Who are you trying toreach and what are youtrying to get them to do?  
  • 37. 1. Start with your goals
  • 38. Achievable goalso  Build your brando  Increase awarenesso  Inform, educate, inspireo  Attract attentiono  Amplify messageso  Stimulate actions
  • 39. 2. Find your tribe
  • 40. The right peopleo  People you knowo  People they knowo  Interested in the issueso  The right ageo  The right placeo  The right time
  • 41. 3. Map out your process
  • 42. Things to considero  Who is responsible?o  What tools should you use?o  How often can you engage?o  What should you automate?o  What will you say /show?o  How will you measure?
  • 43. How will you measure and determine success?  
  • 44. Your Social Media Toolkito  Position = Messaging Mapo  Plan = Social Media Calendar o  Listen = Monitoringo  Engage = Social Networkso  Assess = Measurement
  • 45. Pick the tools that workwell for you and that getyou closer to the people youwant to reach and serve."-- @alizasherman
  • 46. Win  
  • 47. Aliza Shermano  aliza@mediaegg.com  o  @alizasherman  o  alizasherman.com  
  • 48. Bonus!  
  • 49. Social Media Posting At  Least   At  Least   At  Least   At  Least   Several  Times   1x  Daily   Weekly   Monthly   a  Day   Facebook! Blog! YouTube! Twitter! Pinterest! Instagram! Flickr! Post  more  on  your   main  channels.   Google+   Example:    If  Tumblr   is  your  main   channel,  increase   Tumblr! posBng  frequency.   LinkedIn  Check  your  dashboard  several  Bmes  a  day.  
  • 50. Social Media ActivitiesMin.  Bme  spent  daily  =  1-­‐2  hours   Engaging   Sharing   Listening   Growing   PosBng   Blog! Facebook! Twitter! YouTube! Pinterest! Tumblr! Flickr! Instagram! Google+   30  min+   30  min   30  min   15  min+   15  min     High  Priority  Daily  AcBviBes  
  • 51. Social Media IntegrationThis  Channel   Can  also  autopost  or  stream  to  a  widget  or  app…   Blog! Facebook! Twitter! Tumblr! Google+   Check  out  IFTTT  to   connect  two  different  Facebook! Twitter! Blog! channels  for  autopost.  Twitter! Blog! Facebook! Example:  Post  Instagram   photos  to  your  Facebook   Page  or  tweet  Delicious   Pinterest! Facebook! Twitter! bookmarks.   In  some  cases,  you  have  to  use  a  3rd  party  app  or  Google+   plug-­‐in  to  connecBon  two  channels.  
  • 52. Social Media IntegrationThis  Channel   Can  also  autopost  or  stream  to  a  widget  or  app…  YouTube! Facebook! Twitter! Orkut  Tumblr! Facebook! Twitter! Blog! Tumblr! Flickr! Blog! Foursquare!Instagram! Facebook! Twitter! Flickr! Facebook! Twitter! Tumblr! In  some  cases,  you  have  to  use  a  3rd  party  app  or   plug-­‐in  to  connecBon  two  channels.