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Social Media for Economic Development

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Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

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  • 1. Social Media MeetsEconomic Development AlizaSherman.com @alizasherman
  • 2. 1. Determine your goals² Build a brand² Increase awareness² Attract attention² Amplify messages² Stakeholder relations² Outreach and acquisition
  • 3. 2. Identify your audienceWho are you tryingto reach?
  • 4. What are youtrying to getthem to do?
  • 5. 3. Map out your process
  • 6. Mapping out your process² What tools do you use?² Who is responsible?² How often do you engage?² What should you automate?² Why should people care?
  • 7. What is success to you?
  • 8. 4. Pick Your Tools Foursquare" Instagram" Facebook" Tumblr" Website Flickr" Twitter" Blog"Pinterest" YouTube" Google+ LinkedIn
  • 9. Facebook = Exponential reach Engagement Response Images
  • 10. Twitter = Broad reach
  • 11. LinkedIn = Biz reach Cover image Conversations
  • 12. YouTube = Multimedia reach
  • 13. Website = Gateway
  • 14. Website = Shareables
  • 15. Social Mobile networks Foursquare" Instagram" Trover Facebook" GLMPS Tumblr" Website Flickr" Twitter" Over Blog"Pinterest" YouTube" Google+ Overgram Foodspotting"
  • 16. Pictures: Instagram
  • 17. Places: Foursquare
  • 18. Things: Pinterest
  • 19. 5. Plan your messaging Ma p a gi ngM e ss
  • 20. Messaging Map (position) ² Who ² What ² Where ² Messages ² Post Types
  • 21. Social Media Calendar (plan) ² Events ² Promotions ² Seasonal ² Topical ² Actions
  • 22. Timing & Frequency (schedule) ² Optimal times ² Staying visible ² Repeat messaging ² Live interactions ² Experiment
  • 23. 6. Tell your story² Provide value.² Produce shareables.² Start conversations.² Join conversations.² Initiate campaigns.
  • 24. #NoCincy BananaSp lit nas forCLT#bana CEO: “Tw o GR8 reg ions w lo ts of pos itive peop le”
  • 25. #ilovejax
  • 26. M o n i t o r
  • 27. M a n a g e
  • 28. A m p l i f y Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos
  • 29. A s s e s s
  • 30. 1.  Determine your goals.2.  Identify your audience.3.  Map out your process.4.  Pick your tools.5.  Plan your messaging.6.  Tell your story.
  • 31. Measure & Optimize
  • 32. Aliza Sherman •  aliza@mediaegg.com •  @alizasherman •  AlizaSherman.com