Your SlideShare is downloading. ×
0
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Social Media for Economic Development
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media for Economic Development

4,779

Published on

Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

Published in: Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,779
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
57
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media MeetsEconomic Development AlizaSherman.com @alizasherman
  • 2. 1. Determine your goals² Build a brand² Increase awareness² Attract attention² Amplify messages² Stakeholder relations² Outreach and acquisition
  • 3. 2. Identify your audienceWho are you tryingto reach?
  • 4. What are youtrying to getthem to do?
  • 5. 3. Map out your process
  • 6. Mapping out your process² What tools do you use?² Who is responsible?² How often do you engage?² What should you automate?² Why should people care?
  • 7. What is success to you?
  • 8. 4. Pick Your Tools Foursquare" Instagram" Facebook" Tumblr" Website Flickr" Twitter" Blog"Pinterest" YouTube" Google+ LinkedIn
  • 9. Facebook = Exponential reach Engagement Response Images
  • 10. Twitter = Broad reach
  • 11. LinkedIn = Biz reach Cover image Conversations
  • 12. YouTube = Multimedia reach
  • 13. Website = Gateway
  • 14. Website = Shareables
  • 15. Social Mobile networks Foursquare" Instagram" Trover Facebook" GLMPS Tumblr" Website Flickr" Twitter" Over Blog"Pinterest" YouTube" Google+ Overgram Foodspotting"
  • 16. Pictures: Instagram
  • 17. Places: Foursquare
  • 18. Things: Pinterest
  • 19. 5. Plan your messaging Ma p a gi ngM e ss
  • 20. Messaging Map (position) ² Who ² What ² Where ² Messages ² Post Types
  • 21. Social Media Calendar (plan) ² Events ² Promotions ² Seasonal ² Topical ² Actions
  • 22. Timing & Frequency (schedule) ² Optimal times ² Staying visible ² Repeat messaging ² Live interactions ² Experiment
  • 23. 6. Tell your story² Provide value.² Produce shareables.² Start conversations.² Join conversations.² Initiate campaigns.
  • 24. #NoCincy BananaSp lit nas forCLT#bana CEO: “Tw o GR8 reg ions w lo ts of pos itive peop le”
  • 25. #ilovejax
  • 26. M o n i t o r
  • 27. M a n a g e
  • 28. A m p l i f y Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos
  • 29. A s s e s s
  • 30. 1.  Determine your goals.2.  Identify your audience.3.  Map out your process.4.  Pick your tools.5.  Plan your messaging.6.  Tell your story.
  • 31. Measure & Optimize
  • 32. Aliza Sherman •  aliza@mediaegg.com •  @alizasherman •  AlizaSherman.com

×