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Social Media MeetsEconomic Development 	AlizaSherman.com 	   		 	@alizasherman
1. Determine your goals² Build a brand² Increase awareness² Attract attention² Amplify messages² Stakeholder relation...
2. Identify your audienceWho are you tryingto reach?
What are youtrying to getthem to do?
3. Map out your process
Mapping out your process² What tools do you use?² Who is responsible?² How often do you engage?² What should you autom...
What is success to you?
4. Pick Your Tools                                                  Foursquare"   Instagram"                        Facebo...
Facebook = Exponential reach                   Engagement	                         Response	 Images
Twitter = Broad reach
LinkedIn = Biz reach           Cover image	               Conversations
YouTube = Multimedia reach
Website = Gateway
Website = Shareables
Social Mobile networks                                      Foursquare"   Instagram"                                      ...
Pictures: Instagram
Places: Foursquare
Things: Pinterest
5. Plan your messaging                Ma p      a gi ngM e ss
Messaging Map (position)  ² Who  ² What  ² Where  ² Messages  ² Post Types
Social Media Calendar (plan)   ² Events   ² Promotions   ² Seasonal   ² Topical   ² Actions
Timing & Frequency (schedule)    ² Optimal times    ² Staying visible    ² Repeat messaging    ² Live interactions    ...
6. Tell your story² Provide value.² Produce shareables.² Start conversations.² Join conversations.² Initiate campaigns.
#NoCincy         BananaSp                 lit     nas forCLT#bana  CEO: “Tw             o GR8 reg                      ion...
#ilovejax
M o n i t o r
M a n a g e
A m p l i f y                Social Ads, Promoted                Posts, Sponsored Stories                Promoted Accounts...
A s s e s s
1.    Determine your goals.2.    Identify your audience.3.    Map out your process.4.    Pick your tools.5.    Plan your m...
Measure & Optimize
Aliza Sherman •  aliza@mediaegg.com	 •  @alizasherman	 •  AlizaSherman.com
Social Media for Economic Development
Social Media for Economic Development
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Social Media for Economic Development

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Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

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Transcript of "Social Media for Economic Development"

  1. 1. Social Media MeetsEconomic Development AlizaSherman.com @alizasherman
  2. 2. 1. Determine your goals² Build a brand² Increase awareness² Attract attention² Amplify messages² Stakeholder relations² Outreach and acquisition
  3. 3. 2. Identify your audienceWho are you tryingto reach?
  4. 4. What are youtrying to getthem to do?
  5. 5. 3. Map out your process
  6. 6. Mapping out your process² What tools do you use?² Who is responsible?² How often do you engage?² What should you automate?² Why should people care?
  7. 7. What is success to you?
  8. 8. 4. Pick Your Tools Foursquare" Instagram" Facebook" Tumblr" Website Flickr" Twitter" Blog"Pinterest" YouTube" Google+ LinkedIn
  9. 9. Facebook = Exponential reach Engagement Response Images
  10. 10. Twitter = Broad reach
  11. 11. LinkedIn = Biz reach Cover image Conversations
  12. 12. YouTube = Multimedia reach
  13. 13. Website = Gateway
  14. 14. Website = Shareables
  15. 15. Social Mobile networks Foursquare" Instagram" Trover Facebook" GLMPS Tumblr" Website Flickr" Twitter" Over Blog"Pinterest" YouTube" Google+ Overgram Foodspotting"
  16. 16. Pictures: Instagram
  17. 17. Places: Foursquare
  18. 18. Things: Pinterest
  19. 19. 5. Plan your messaging Ma p a gi ngM e ss
  20. 20. Messaging Map (position) ² Who ² What ² Where ² Messages ² Post Types
  21. 21. Social Media Calendar (plan) ² Events ² Promotions ² Seasonal ² Topical ² Actions
  22. 22. Timing & Frequency (schedule) ² Optimal times ² Staying visible ² Repeat messaging ² Live interactions ² Experiment
  23. 23. 6. Tell your story² Provide value.² Produce shareables.² Start conversations.² Join conversations.² Initiate campaigns.
  24. 24. #NoCincy BananaSp lit nas forCLT#bana CEO: “Tw o GR8 reg ions w lo ts of pos itive peop le”
  25. 25. #ilovejax
  26. 26. M o n i t o r
  27. 27. M a n a g e
  28. 28. A m p l i f y Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos
  29. 29. A s s e s s
  30. 30. 1.  Determine your goals.2.  Identify your audience.3.  Map out your process.4.  Pick your tools.5.  Plan your messaging.6.  Tell your story.
  31. 31. Measure & Optimize
  32. 32. Aliza Sherman •  aliza@mediaegg.com •  @alizasherman •  AlizaSherman.com
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