Social Media for Economic Development
 

Social Media for Economic Development

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Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

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    Social Media for Economic Development Social Media for Economic Development Presentation Transcript

    • Social Media MeetsEconomic Development AlizaSherman.com @alizasherman
    • 1. Determine your goals² Build a brand² Increase awareness² Attract attention² Amplify messages² Stakeholder relations² Outreach and acquisition
    • 2. Identify your audienceWho are you tryingto reach?
    • What are youtrying to getthem to do?
    • 3. Map out your process
    • Mapping out your process² What tools do you use?² Who is responsible?² How often do you engage?² What should you automate?² Why should people care?
    • What is success to you?
    • 4. Pick Your Tools Foursquare" Instagram" Facebook" Tumblr" Website Flickr" Twitter" Blog"Pinterest" YouTube" Google+ LinkedIn
    • Facebook = Exponential reach Engagement Response Images
    • Twitter = Broad reach
    • LinkedIn = Biz reach Cover image Conversations
    • YouTube = Multimedia reach
    • Website = Gateway
    • Website = Shareables
    • Social Mobile networks Foursquare" Instagram" Trover Facebook" GLMPS Tumblr" Website Flickr" Twitter" Over Blog"Pinterest" YouTube" Google+ Overgram Foodspotting"
    • Pictures: Instagram
    • Places: Foursquare
    • Things: Pinterest
    • 5. Plan your messaging Ma p a gi ngM e ss
    • Messaging Map (position) ² Who ² What ² Where ² Messages ² Post Types
    • Social Media Calendar (plan) ² Events ² Promotions ² Seasonal ² Topical ² Actions
    • Timing & Frequency (schedule) ² Optimal times ² Staying visible ² Repeat messaging ² Live interactions ² Experiment
    • 6. Tell your story² Provide value.² Produce shareables.² Start conversations.² Join conversations.² Initiate campaigns.
    • #NoCincy BananaSp lit nas forCLT#bana CEO: “Tw o GR8 reg ions w lo ts of pos itive peop le”
    • #ilovejax
    • M o n i t o r
    • M a n a g e
    • A m p l i f y Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos
    • A s s e s s
    • 1.  Determine your goals.2.  Identify your audience.3.  Map out your process.4.  Pick your tools.5.  Plan your messaging.6.  Tell your story.
    • Measure & Optimize
    • Aliza Sherman •  aliza@mediaegg.com •  @alizasherman •  AlizaSherman.com