Social Media for (Alaska) Nonprofits
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Social Media for (Alaska) Nonprofits

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While presented to Alaska nonprofits connected with the @pickclickgive campaign and charitable contributions program, these slides are basic social media tips and information for any nonprofit.

While presented to Alaska nonprofits connected with the @pickclickgive campaign and charitable contributions program, these slides are basic social media tips and information for any nonprofit.

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Social Media for (Alaska) Nonprofits Social Media for (Alaska) Nonprofits Presentation Transcript

  • Social Media for Nonprofits
    • PFD Charitable Contributions Program
  • What is your organization using? www.alizasherman.com
  • Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website Social Tools www.alizasherman.com
  • www.alizasherman.com How many resources?
  • Loyalty Word of Mouth Public Relating www.alizasherman.com Social Media is best for...
  • Goals Objectives Audiences Actions www.alizasherman.com Social media planning...
  • Social Media Location People Stories Images Words Audio Video www.alizasherman.com Your assets...
  • Blogs Microblogs Social Networks Video Sharing Photo Sharing Podcasting RSS Feeds Widgets Website Pick. Click. Give. Social Landscape The tools... www.alizasherman.com
  • www.alizasherman.com image from Beth Kanter How much time will it take?
    • Plan for social media.
    • Pick your tools.
    • Build your channels.
    • Integrate your channels.
    • Listen, Respond, Engage.
    • Monitor, Measure
    Steps www.alizasherman.com
    • Widely recognized and read.
    • Augments your website.
    • Easy publishing, requires content strategy.
    • Constituent familiarity.
    • Best for social media integration.
    • Post: Once a week & as needed.
    www.alizasherman.com
    • Public presence, pervasive.
    • Wide reach, targeted reach.
    • Easy feature integration.
    • Constituent familiarity.
    • Interconnected word-of-mouth.
    • Post: Several times a week & as needed.
    www.alizasherman.com
    • Public presence, popular.
    • Wide reach, harder to target.
    • Basic features.
    • Constituents less familiar.
    • Takes time to build.
    • Post: Several times a day.
    www.alizasherman.com
    • Huge potential audience, pervasive.
    • Wide reach, harder to target.
    • Embedding and integration features.
    • Constituents very familiar.
    • Takes production, editing, upload time.
    • Post: Several times a month.
    www.alizasherman.com
  • www.alizasherman.com Listen
  • www.alizasherman.com Respond
  • www.alizasherman.com Engage
  • www.alizasherman.com Monitor
  • www.alizasherman.com Measure
  • www.alizasherman.com Avoid the next shiny object...
  • Goals Objectives Audiences Actions www.alizasherman.com Return to strategy...
  •  
    • @alizasherman on Twitter
    • facebook.com/alizapilarsherman
    • linkedin.com/in/alizasherman
    • www.alizasherman.com
    • www.conversify.net
    • [email_address]
    Finding Aliza Sherman...