Social Media Process Be Present Listen Engage Call to Action Twitter Page Search Tweet Drive Traffic Facebook Page Social Ad Updates Facebook Cause
91% of nonprofits surveyed raise funds online, but only 58 percent of those nonprofits using social media cite fundraising as a goal for using it. “ Sharing our story,” building a community, public relations, and donor engagement/retention – not raising funds – were listed as the nonprofits’ top reasons for engaging in social media. Sage North America, 2009
...attribute the empowerment of their supporters to their social media strategy...makes it easy for members of the community to share personal stories and inspires action.
Beth Kanter, Mashable 2009 Individuals self-organize around a nonprofit cause
...encourages an individual who is a member of (Facebook) Causes to use their birthday as an excuse to raise money for a nonprofit organization.
Beth Kanter, Mashable 2009 Social change behind the firewall
...(social media) allowed them to engage with their supporters; it’s also helping them to reinvent their internal institutional culture, inspiring collaboration and efficiency.
1. Integrate into your MarCom plan. 2. Complete your profiles. 3. Follow and friend strategically. 4. Tap into friends of friends. 5. Announce your social media tools. 6. Leverage the tools. Succeeding with Social Media