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Generations Wired: Engaging Donors with Social Media Tools
1. What is Social Media? 2. Social Media for the Generations 3. Engaging Donors with Social Media 4. Succeeding with Socia...
Social Media is...
Conversations
Connections
Communication
Community
Social Media is about  forming relationships, sharing information, exchanging ideas...
Ask Yourself... <ul><li>What are my goals? </li></ul><ul><li>Who is my audience? </li></ul><ul><li>What is my capacity? </...
Pew Internet & American Life Project's December 2008 tracking survey Adult Internet Users with profiles on social networks...
Pew Internet & American Life Project's December 2008 tracking survey Women Outnumber Men on Social-Networking Sites  50% o...
getting older getting younger staying in the middle
Teens “ ...anyone under 20 doesn't really see much use for e-mail” searchenginewatch, June 2009
20-Somethings “ Younger employees help senior executives unlock social media mystery” Chicago Tribune, Oct 2009
30-Somethings In Q3 2008, 69% of Gen Xers shopped online & 65% used online banking - more than any other group. Technograp...
40-Somethings “ 40-something female web users are highly involved in social networking, often demonstrating a more persona...
“ 16.5 million adults ages 55 and older engage in social networking.” comScore, 2009 50-Somethings
“ In one year, 350,000 users created 1,700 groups discussing everything from gardening to social activism on AARP.org.” 60...
How do you engage donors using social media?
Listen
Galvanize
Call to Action
Social Media Process Be Present Listen Engage Call to Action Twitter Page Search Tweet Drive Traffic Facebook Page Social ...
91% of nonprofits surveyed raise funds online, but only 58 percent of those nonprofits using social media cite fundraising...
Beth Kanter, Mashable 2009 Deepen relationships & engagement
...attribute the empowerment of their supporters to their social media strategy...makes it easy for members of the communi...
Beth Kanter, Mashable 2009 Individuals self-organize around a nonprofit cause
...encourages an individual who is a member of (Facebook) Causes to use their birthday as an excuse to raise money for a n...
Beth Kanter, Mashable 2009 Social change behind the firewall
...(social media) allowed them to engage with their supporters; it’s also helping them to reinvent their internal institut...
1. Integrate into your MarCom plan. 2. Complete your profiles. 3. Follow and friend strategically. 4. Tap into friends of ...
BE TRANSPARENT
Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]
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Seniors and Boomers and Teens, Oh My! Reaching Donors Across Generations Through Social Media

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Using social media to engage donors across generational divides

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Transcript of "Seniors and Boomers and Teens, Oh My! Reaching Donors Across Generations Through Social Media"

  1. 1. Generations Wired: Engaging Donors with Social Media Tools
  2. 2. 1. What is Social Media? 2. Social Media for the Generations 3. Engaging Donors with Social Media 4. Succeeding with Social Media
  3. 3. Social Media is...
  4. 4. Conversations
  5. 5. Connections
  6. 6. Communication
  7. 7. Community
  8. 8. Social Media is about forming relationships, sharing information, exchanging ideas...
  9. 9. Ask Yourself... <ul><li>What are my goals? </li></ul><ul><li>Who is my audience? </li></ul><ul><li>What is my capacity? </li></ul><ul><li>What is my commitment? </li></ul>
  10. 10. Pew Internet & American Life Project's December 2008 tracking survey Adult Internet Users with profiles on social networks 8% in 2005 to 35% 2008
  11. 11. Pew Internet & American Life Project's December 2008 tracking survey Women Outnumber Men on Social-Networking Sites 50% of women, compared with 42% of men
  12. 12. getting older getting younger staying in the middle
  13. 13. Teens “ ...anyone under 20 doesn't really see much use for e-mail” searchenginewatch, June 2009
  14. 14. 20-Somethings “ Younger employees help senior executives unlock social media mystery” Chicago Tribune, Oct 2009
  15. 15. 30-Somethings In Q3 2008, 69% of Gen Xers shopped online & 65% used online banking - more than any other group. Technographics Benchmark Survey
  16. 16. 40-Somethings “ 40-something female web users are highly involved in social networking, often demonstrating a more personal connection to online activities than younger peers.” SheSpeaks, Dec 2008
  17. 17. “ 16.5 million adults ages 55 and older engage in social networking.” comScore, 2009 50-Somethings
  18. 18. “ In one year, 350,000 users created 1,700 groups discussing everything from gardening to social activism on AARP.org.” 60 Plus AARP, 2009
  19. 19. How do you engage donors using social media?
  20. 20. Listen
  21. 21. Galvanize
  22. 22. Call to Action
  23. 23. Social Media Process Be Present Listen Engage Call to Action Twitter Page Search Tweet Drive Traffic Facebook Page Social Ad Updates Facebook Cause
  24. 24. 91% of nonprofits surveyed raise funds online, but only 58 percent of those nonprofits using social media cite fundraising as a goal for using it. “ Sharing our story,” building a community, public relations, and donor engagement/retention – not raising funds – were listed as the nonprofits’ top reasons for engaging in social media. Sage North America, 2009
  25. 25. Beth Kanter, Mashable 2009 Deepen relationships & engagement
  26. 26. ...attribute the empowerment of their supporters to their social media strategy...makes it easy for members of the community to share personal stories and inspires action.
  27. 27. Beth Kanter, Mashable 2009 Individuals self-organize around a nonprofit cause
  28. 28. ...encourages an individual who is a member of (Facebook) Causes to use their birthday as an excuse to raise money for a nonprofit organization.
  29. 29. Beth Kanter, Mashable 2009 Social change behind the firewall
  30. 30. ...(social media) allowed them to engage with their supporters; it’s also helping them to reinvent their internal institutional culture, inspiring collaboration and efficiency.
  31. 31. 1. Integrate into your MarCom plan. 2. Complete your profiles. 3. Follow and friend strategically. 4. Tap into friends of friends. 5. Announce your social media tools. 6. Leverage the tools. Succeeding with Social Media
  32. 32. BE TRANSPARENT
  33. 33. Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]
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