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Revenue Growth Via Social Tools

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Presentation about social commerce and how to think about selling via social networks.

Presentation about social commerce and how to think about selling via social networks.

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  • 1. Revenue Growthvia Social Tools @alizasherman  
  • 2. Social Tools Website @alizasherman  
  • 3. It’s Social Mobile
  • 4. Social Commerce:Online transactions supported by social interactions and user contributions.
  • 5. How do yougenerate revenues?Products Other   Services  
  • 6. How can you do itvia social media?
  • 7. What aresocial mediachannels andinteractions good for?
  • 8. Building brands @alizasherman  
  • 9. Driving traffic @alizasherman  
  • 10. Stimulating word of mouth @alizasherman  
  • 11. Strengthening customer relations @alizasherman  
  • 12. ConversationInforma/on   Promo1on   @alizasherman  
  • 13. ClicksConversions   Shares   @alizasherman  
  • 14. Clicks Link  placements   Reasons  to  click   Des1na1on  choice   Easy  to  convert   @alizasherman  
  • 15. Conversions   Focused  des1na1on   Easy  to  buy   Easy  to  save   Easy  to  share   @alizasherman  
  • 16. Shares   Like  on  Facebook   Tweet   Email   Other:  StumbleUpon,          Pinterest,  Delicious   @alizasherman  
  • 17. If you can’t close the sale…Build  the  rela/onship   @alizasherman  
  • 18. Want to close salesvia social networks? Make  it  easy.   @alizasherman  
  • 19. Keep in mindGoalsTargetActions
  • 20. MeasureClicksConversions   Shares  
  • 21. Best Practices Strike  a  balance   Provide  incen1ves   Funnel  to  sales   Make  sharing  easy   Keep  it  simple  
  • 22. Resources
  • 23.  Aliza    TechWithAliza.com    @alizasherman    aliza@mediaegg.com  

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