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Revenue Growthvia Social Tools             @alizasherman	  
Social Tools   Website               @alizasherman	  
It’s Social Mobile
Social Commerce:Online transactions supported by social interactions and  user contributions.
How do yougenerate revenues?Products                  Other	     Services	  
How can you do itvia social media?
What aresocial mediachannels andinteractions  good for?
Building brands             @alizasherman	  
Driving traffic              @alizasherman	  
Stimulating      word of mouth               @alizasherman	  
Strengthening   customer relations                 @alizasherman	  
ConversationInforma/on	                   Promo1on	                         @alizasherman	  
ClicksConversions	                Shares	                        @alizasherman	  
Clicks   Link	  placements	     Reasons	  to	  click	     Des1na1on	  choice	     Easy	  to	  convert	                ...
Conversions	     Focused	  des1na1on	     Easy	  to	  buy	     Easy	  to	  save	     Easy	  to	  share	               ...
Shares	             Like	  on	  Facebook	             Tweet	             Email	             Other:	  StumbleUpon,	  	 ...
If you can’t  close the sale…Build	  the	  rela/onship	                           @alizasherman	  
Want to close salesvia social networks?    Make	  it	  easy.	                                @alizasherman	  
Keep in mindGoalsTargetActions
MeasureClicksConversions	                Shares	  
Best Practices    Strike	  a	  balance	      Provide	  incen1ves	      Funnel	  to	  sales	      Make	  sharing	  easy...
Resources
 Aliza	  	  TechWithAliza.com	  	  @alizasherman	  	  aliza@mediaegg.com	  
Revenue Growth Via Social Tools
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Revenue Growth Via Social Tools

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Presentation about social commerce and how to think about selling via social networks.

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Transcript of "Revenue Growth Via Social Tools"

  1. 1. Revenue Growthvia Social Tools @alizasherman  
  2. 2. Social Tools Website @alizasherman  
  3. 3. It’s Social Mobile
  4. 4. Social Commerce:Online transactions supported by social interactions and user contributions.
  5. 5. How do yougenerate revenues?Products Other   Services  
  6. 6. How can you do itvia social media?
  7. 7. What aresocial mediachannels andinteractions good for?
  8. 8. Building brands @alizasherman  
  9. 9. Driving traffic @alizasherman  
  10. 10. Stimulating word of mouth @alizasherman  
  11. 11. Strengthening customer relations @alizasherman  
  12. 12. ConversationInforma/on   Promo1on   @alizasherman  
  13. 13. ClicksConversions   Shares   @alizasherman  
  14. 14. Clicks Link  placements   Reasons  to  click   Des1na1on  choice   Easy  to  convert   @alizasherman  
  15. 15. Conversions   Focused  des1na1on   Easy  to  buy   Easy  to  save   Easy  to  share   @alizasherman  
  16. 16. Shares   Like  on  Facebook   Tweet   Email   Other:  StumbleUpon,          Pinterest,  Delicious   @alizasherman  
  17. 17. If you can’t close the sale…Build  the  rela/onship   @alizasherman  
  18. 18. Want to close salesvia social networks? Make  it  easy.   @alizasherman  
  19. 19. Keep in mindGoalsTargetActions
  20. 20. MeasureClicksConversions   Shares  
  21. 21. Best Practices Strike  a  balance   Provide  incen1ves   Funnel  to  sales   Make  sharing  easy   Keep  it  simple  
  22. 22. Resources
  23. 23.  Aliza    TechWithAliza.com    @alizasherman    aliza@mediaegg.com  
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