Destination:Web page – not optimized formobile and scrolling needed toview all the oﬀers, but elementsare simple enough to be legible.Ideas:Create a destination for thispromotion or set of promotionsversus linking to a page within asite that isn’t mobile-ready. TechWithAliza.com
Destination:Web page, but not con guredfor a smartphone.Ideas:Don’t send to your site. Instead,pull out one or two key actionsyou would like them to take.Sign up for your newsletter? Gettheir email address! Call for anappointment? Make it easy. TechWithAliza.com
Destination:Web page. Not mobile-optimized but fairly legible.Instead of getting toinformation that enhances thead, however, you have so manychoices and places to click.Idea:Create product or show speci cdestination vs. home page.
Destination:Web page. Not mobile-optimized but a prominentvideo that can be played.Idea:Link straight to the video forinstant and easy play. Includeadditional promotional info invideo. If you are a YouTubepartner, you can include a livelink in the video.
Destination:Web page, but not con guredfor a smartphone.Ideas:Make the hints easier to read.Less wordy. Mobile friendly.How about a pop quiz? Or asimple game for kids? Keepthem busy while in the securityline at the airport.
QR code mantra: Goals Actions Destination Experience Measurement
QR code resources Articles: QR codes are the roller skating horses of advertising by Alexis Madrigal Mobile marketing isn’t a QR code by Chris Brogan Readers: For iPhone - http://bit.ly/tzuztw or http://bit.ly/vXvBpN or http://bit.ly/vK8Luy or http://bit.ly/uvgyMY For Android - http://bit.ly/vXvBpN or http://bit.ly/s0VYJr or http://bit.ly/voWA8B For Blackberry - http://bit.ly/rNVfB6 or http://bit.ly/tPZXxx QR Code and 2D Code Generators:http://t.co/hS5S89C adjust size & color, output (PNG, EPS, PDF, TIFF) http://qrcode.kaywa.com/ convert a URL, text, phone number or SMShttp://paperlinks.com editable modular mobile destinations with analytics