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QR Codes and Their Destinations
 

QR Codes and Their Destinations

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Actual QR codes seen around the U.S. and where they lead with some commentary on the quality of the destination. Part of a TechWithAliza.com teleseminar about sensible QR code marketing.

Actual QR codes seen around the U.S. and where they lead with some commentary on the quality of the destination. Part of a TechWithAliza.com teleseminar about sensible QR code marketing.

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  • Good one, Aliza. Would directing users from the QR code to a specific destination be a bit practical when measuring traffic from the QR reference? They may read in analytics as direct links, what's your experience with that?
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    QR Codes and Their Destinations QR Codes and Their Destinations Presentation Transcript

    • QR codes and where they leadPresenter: Aliza Sherman TechWithAliza.com  
    • On a potted plant TechWithAliza.com  
    • Destination:Web page, but not con guredfor a smartphone.Ideas:Care and feeding of the plantPotting tipsDecorative pot ideasGift ideasCoupon for recipient TechWithAliza.com  
    • Promotional jewelry TechWithAliza.com  
    • Destination:Example of a QR code leadingto text. e more text, thedenser the code. is is prettysimple. It’s the thought thatcounts, right?Ideas:Be a little more…original? TechWithAliza.com  
    • Ad poster at airport TechWithAliza.com  
    • Destination:Web page – not optimized formobile and scrolling needed toview all the offers, but elementsare simple enough to be legible.Ideas:Create a destination for thispromotion or set of promotionsversus linking to a page within asite that isn’t mobile-ready. TechWithAliza.com  
    • On a store window TechWithAliza.com  
    • Destination:Web page, but not con guredfor a smartphone.Ideas:Don’t send to your site. Instead,pull out one or two key actionsyou would like them to take.Sign up for your newsletter? Gettheir email address! Call for anappointment? Make it easy. TechWithAliza.com  
    • Toy packaging TechWithAliza.com  
    • Destination:A rare destination that isactually mobile-optimized.Images, more info, link toWorld of Halo.Surprisingly, not as exciting asone might expect for HALO,but easy to navigate.
    • TV show ad in magazine
    • Destination:Web page. Not mobile-optimized but fairly legible.Instead of getting toinformation that enhances thead, however, you have so manychoices and places to click.Idea:Create product or show speci cdestination vs. home page.
    • Poster at Mall
    • Destination:Web page. Not mobile-optimized but a prominentvideo that can be played.Idea:Link straight to the video forinstant and easy play. Includeadditional promotional info invideo. If you are a YouTubepartner, you can include a livelink in the video.
    • Ketchup bottle
    • Destination:Sweepstakes, trivia game,packaging facts. Really?Ideas:What about healthy recipeswith ketchup? How about aneasy way to trigger a donation toa relevant charity?
    • TSA poster
    • Destination:Web page, but not con guredfor a smartphone.Ideas:Make the hints easier to read.Less wordy. Mobile friendly.How about a pop quiz? Or asimple game for kids? Keepthem busy while in the securityline at the airport.
    • Book cover
    • Destination:Web page on publisher’s site.Not mobile-friendly but simpleenough to be relativelyaccessible including easy accessto clicking to watch the video.
    • Destination:Video plays and is viewable on asmartphone.Ideas:Like the previous videoexample, link directly to thevideo on YouTube and leveragethat with an in-video link.
    • Real estate listings
    • Destination:Web page, but not con guredfor a smartphone.Ideas:Highlight key data of interestto a commercial buyer andmake it easier to read.
    • A holiday promotion
    • Destination:Paperlinks.com modular mobilelanding page. Can be editedeasily any time.Includes metrics.
    • A Valentine promotion
    • Destination:Paperlinks.com modular mobilelanding page. Can be editedeasily any time.Includes metrics.
    • Paperlinks metrics
    • Paperlinks metrics
    • Paperlinks metrics
    • QR code mantra: Goals Actions Destination Experience Measurement
    • QR code resources Articles: QR codes are the roller skating horses of advertising by Alexis Madrigal Mobile marketing isn’t a QR code by Chris Brogan Readers: For iPhone - http://bit.ly/tzuztw or http://bit.ly/vXvBpN or http://bit.ly/vK8Luy or http://bit.ly/uvgyMY For Android - http://bit.ly/vXvBpN or http://bit.ly/s0VYJr or http://bit.ly/voWA8B For Blackberry - http://bit.ly/rNVfB6 or http://bit.ly/tPZXxx QR Code and 2D Code Generators:http://t.co/hS5S89C adjust size & color, output (PNG, EPS, PDF, TIFF) http://qrcode.kaywa.com/ convert a URL, text, phone number or SMShttp://paperlinks.com editable modular mobile destinations with analytics
    •  Aliza    TechWithAliza.com  @alizasherman