Practical Uses for QR Codes

A QR code is a 2-dimensional bar code. QR = Quick Recognition.

First encounter

Window poster

Takes you to an app you download for deals.

Free & “instant” gratiﬁcation.

In store sign.

Custom landing page with videos of top designers.

Sign at event.

Custom branded landing page promoting an app.

Magazine ad.

Web page destination explaining product.

Magazine ad.

Mobile-friendly landing page promoting product.

Expo sign.

Web page destination with product content.

Business cards.

Custom mobile page with updatable modules.

Wine coasters.

Scanning the wine coaster with @paperlinksapp.

Custom mobile page promoting company.

Modules can include a photo gallery and video.

Party napkins.

Web page destination BUT not mobile-friendly.

Table sign.

Web page destination BUT not mobile-friendly.

Table sign.

Mobile destination BUT requires Facebook login.

1. Determine a mobile-friendly destination.

2. Encourage measurable actions.

3. Enhance the experience.

4. Provide value.

5. Be useful.

Practical Uses for QR Codes Aliza Sherman www.mediaegg.com @alizasherman aliza@mediaegg.com

http://babyfruit.typepad.com	541
http://alizasherman.wordpress.com	515
http://www.mediaegg.com	145
http://paper.li	11
http://www.babyfruit.typepad.com	8
http://en.paperblog.com	8
http://www.alizasherman.com	6
http://translate.googleusercontent.com	2
http://twitter.com	2
http://webcache.googleusercontent.com	1
url_unknown	1
http://207.46.192.232	1

by Aliza Sherman