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Practical Uses for QR Codes
A QR code is a 2-dimensional bar code.      QR = Quick Recognition.
First encounter
Window poster
Takes you to an app you download for deals.
Free & “instant” gratification.
In store sign.
Custom landing page with videos of top designers.
Sign at event.
Custom branded landing page promoting an app.
Magazine ad.
Web page destination explaining product.
Magazine ad.
Mobile-friendly landing page promoting product.
Expo sign.
Web page destination with product content.
Web page destination with product content.
Business cards.
Custom mobile page with updatable modules.
Custom mobile page with updatable modules.
Wine coasters.
Scanning the wine coaster with @paperlinksapp.
Custom mobile page promoting company.
Modules can include a photo gallery and video.
Party napkins.
Web page destination BUT not mobile-friendly.
Table sign.
Web page destination BUT not mobile-friendly.
Table sign.
Mobile destination BUT requires Facebook login.
1. Determine a mobile-friendly destination.
2. Encourage measurable actions.
3. Enhance the experience.
4. Provide value.
5. Be useful.
Practical Uses for QR Codes          Aliza Sherman      www.mediaegg.com          @alizasherman      aliza@mediaegg.com
Practical Uses for QR Codes
Practical Uses for QR Codes
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Practical Uses for QR Codes

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Real-life examples of QR Code usage in marketing, communications, at events, on signage, etc. including designer QR Codes by Paperlinks.

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Transcript of "Practical Uses for QR Codes"

  1. 1. Practical Uses for QR Codes
  2. 2. A QR code is a 2-dimensional bar code. QR = Quick Recognition.
  3. 3. First encounter
  4. 4. Window poster
  5. 5. Takes you to an app you download for deals.
  6. 6. Free & “instant” gratification.
  7. 7. In store sign.
  8. 8. Custom landing page with videos of top designers.
  9. 9. Sign at event.
  10. 10. Custom branded landing page promoting an app.
  11. 11. Magazine ad.
  12. 12. Web page destination explaining product.
  13. 13. Magazine ad.
  14. 14. Mobile-friendly landing page promoting product.
  15. 15. Expo sign.
  16. 16. Web page destination with product content.
  17. 17. Web page destination with product content.
  18. 18. Business cards.
  19. 19. Custom mobile page with updatable modules.
  20. 20. Custom mobile page with updatable modules.
  21. 21. Wine coasters.
  22. 22. Scanning the wine coaster with @paperlinksapp.
  23. 23. Custom mobile page promoting company.
  24. 24. Modules can include a photo gallery and video.
  25. 25. Party napkins.
  26. 26. Web page destination BUT not mobile-friendly.
  27. 27. Table sign.
  28. 28. Web page destination BUT not mobile-friendly.
  29. 29. Table sign.
  30. 30. Mobile destination BUT requires Facebook login.
  31. 31. 1. Determine a mobile-friendly destination.
  32. 32. 2. Encourage measurable actions.
  33. 33. 3. Enhance the experience.
  34. 34. 4. Provide value.
  35. 35. 5. Be useful.
  36. 36. Practical Uses for QR Codes Aliza Sherman www.mediaegg.com @alizasherman aliza@mediaegg.com
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