New Ways to Use Social Media and Mobile to Market Your Business

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How to market your business using social media and mobile including social networks, mobile applications and even QR codes. Tips on reaching the savvy consumer with a smartphone. (SheKnowsSocial.com)

How to market your business using social media and mobile including social networks, mobile applications and even QR codes. Tips on reaching the savvy consumer with a smartphone. (SheKnowsSocial.com)

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  • 1. New Social and Mobile Ways to Market Your BusinessPresenter: Aliza Sherman @alizasherman
  • 2. Letʼs Talk Social & Mobile"  Why Social Media?  Why Mobile?  Using Social Media  Going Mobile  Apps & QR Codes @alizasherman
  • 3. Why Social?" Over 80% of Americans " use social networks" Source:   Nielsen  2011  
  • 4. Why Social?"Most access socialnetworks and blogswhen theyʼre online."
  • 5. Why Mobile?" @alizasherman
  • 6. Why Mobile?"
  • 7. How do you reach customers?"
  • 8. Using Social Media" Brand awareness Customer loyalty Customer serviceCustomer communityCustomer conversion
  • 9. Using Social Media" @alizasherman
  • 10. Using Social Media"A Blog: A social-powered hub of current content.  LinkedIn: Business presence and networking toolsfor professionals and companies.  Facebook: Public Pages, social advertising tools,multimedia features, sharing functions.  Twitter: Information feed, conversation monitoring,brand builder, traffic driver.  Flickr: Showcase photographs, build community,leverage images.  YouTube: Leverage video, attract attention, providevalue, enhance sites and channels.   @alizasherman
  • 11. Using Social Media"SlideShare: Showcase expertise, leverage slidepresentations, enhance social sites.  Tumblr: Like a blog but considered more of a “lifestream,” pulls in feeds from your social channels.  Google+: Fast moving feed like Twitter andmultimedia like Facebook, community-oriented.   @alizasherman
  • 12. 2 of 5 social media users access via mobile devices." Source:   Pew  2011   @alizasherman
  • 13. Using Mobile"“Checking In”"
  • 14. Using Mobile"Photo Community"
  • 15. Using Mobile"Sharing “things”"
  • 16. Using Mobile"Hybrid Photo Video"
  • 17. Using Mobile"Sharing Dishes"
  • 18. Using Mobile"Exploring, Discovering"
  • 19. Using Mobile"Foursquare: Gives businesses access to candidcustomer comments, builds loyalty, provide perks.  Instagram: Brand building through photographs,community building, outreach, image enhancing.  Pinterest: Build brand personality, show affinities,showcase company or your likes through images.  GMLPS: Unique photographs with embedded video,shareable on social channels.  Foodspotting: Food businesses can share dishes,access images, comments from customers.  Trover: Showcase most interesting things aboutspecific locations, exploration and discovery.  
  • 20. Have a smartphone?
Get social for business."
  • 21. Using Mobile" QR Codes = 
quick response codes"
  • 22. QR Codes lead somewhere" …or trigger actions."
  • 23. Custom QR Codes"
  • 24. QR Code Collateral"
  • 25. Using Mobile"QR Code Coupons"
  • 26. Where are we headed?"
  • 27. Augmented Reality"
  • 28. Viewing Digital Data Through 
 Our Smartphones"
  • 29. Always remember…" Your Goals Your Target The Actions Measurement Resources
  • 30.  Aliza    SheKnowsSocial.com  @alizasherman