Mobile Marketing (The Good, The Awesome, The Sexy)

About Mobile Marketing

We Love Mobile 93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.

We Love Social Mobile55% women surveyed use mobile socialnetworking compared to 45% men. Nielsen Mar 2010; Brian Solis Apr 2010

Mobile Consumers84% of women going onlinevia their mobile device havenoticed mobile advertising.57% have clicked on amobile ad. MiBuys, May 2010

M-Commerce is ComingMobile commerce for holiday shopping2010 increased by 550% over the sameperiod in 2009. ForSee Results, Jan 2011

Think: Mobile Mobilized Sites  Mobile Ads  Mobile Apps  QR Codes  The Future

Think: Mobile as Gateway Community Conversion Commerce

Is Your Site Ready?

Not Ready!

Take Your Web Site

View on a Phone

Not Ready!

Get a Mobile-Ready Site  Outerwoven  bMobilized  MoFuse  Mobify  Wirenode

Now you’re ready!

Text (SMS) Marketing  Subscription alerts  Mobile coupons  Mobile contests/voting  Redemption codes  Autoresponse

Stay in TouchText aliza to 41242 and get ashort weekly message straightto your mobile phone. I’ll recommend a cool newmobile app you can check out!

Market with Social Apps

Marketing location

Marketing interests

Marketing with images

Think: Mobile as Platform Conversation Curation Convenience Connection Collaboration

Mobile Marketing is... Intimate Accessible Social Pervasive Location-aware

Mobile Ads Ad Mob  Inneractive  iAd  inMobi  Mojiva ForSee Results, Jan 2011

Mobile Ad Real Estate ForSee Results, Jan 2011

Ad on Mobile To your mobile app  To your mobile-ready site  To a mobile destination page  To an action ForSee Results, Jan 2011

QR Codes2-dimensional bar codes ForSee Results, Jan 2011

The SEXY ForSee Results, Jan 2011

QR Code Collateral ForSee Results, Jan 2011

QR Code Destinations ForSee Results, Jan 2011

Mobile Apps are... Fun Useful Addictive Portable

Think: Mobile as Touchpoint

Make a mobile app

App as Business: LikeList

Touchpoint: Drinkulator

What’s Next?

Augmented Reality

Have Mobile Goals Build Serve Educate Support Sell

Know Your Audience Drive Actions Nielsen Mar 2010; Brian Solis Apr 2010

Mobile Marketing Aliza Sherman alizasherman.com aliza@mediaegg.com

Mobile Marketing (The Good, The Awesome, The Sexy)

by Aliza Sherman

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Mobile Marketing (The Good, The Awesome, The Sexy) Presentation Transcript

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