Mobile Marketing (The Good, The Awesome, The Sexy)

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Presentation at Blogalicious 2011 about mobile marketing.

Presentation at Blogalicious 2011 about mobile marketing.

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Transcript

  • 1. About Mobile Marketing
  • 2. We Love Mobile 93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.
  • 3. We Love Social Mobile55% women surveyed use mobile socialnetworking compared to 45% men. Nielsen Mar 2010; Brian Solis Apr 2010
  • 4. Mobile Consumers84% of women going onlinevia their mobile device havenoticed mobile advertising.57% have clicked on amobile ad. MiBuys, May 2010
  • 5. M-Commerce is ComingMobile commerce for holiday shopping2010 increased by 550% over the sameperiod in 2009. ForSee Results, Jan 2011
  • 6. Think: Mobile Mobilized Sites  Mobile Ads  Mobile Apps  QR Codes  The Future
  • 7. Think: Mobile as Gateway Community Conversion Commerce
  • 8. Is Your Site Ready?
  • 9. Not Ready!
  • 10. Take Your Web Site
  • 11. View on a Phone
  • 12. Not Ready!
  • 13. Not Ready!
  • 14. Get a Mobile-Ready Site  Outerwoven  bMobilized  MoFuse  Mobify  Wirenode
  • 15. Now you’re ready!
  • 16. Text (SMS) Marketing  Subscription alerts  Mobile coupons  Mobile contests/voting  Redemption codes  Autoresponse
  • 17. Stay in TouchText aliza to 41242 and get ashort weekly message straightto your mobile phone. I’ll recommend a cool newmobile app you can check out!
  • 18. Market with Social Apps
  • 19. Marketing location
  • 20. Marketing interests
  • 21. Marketing with images
  • 22. Think: Mobile as Platform Conversation Curation Convenience Connection Collaboration
  • 23. Mobile Marketing is... Intimate Accessible Social Pervasive Location-aware
  • 24. Mobile Ads Ad Mob  Inneractive  iAd  inMobi  Mojiva ForSee Results, Jan 2011
  • 25. Mobile Ad Real Estate ForSee Results, Jan 2011
  • 26. Ad on Mobile To your mobile app  To your mobile-ready site  To a mobile destination page  To an action ForSee Results, Jan 2011
  • 27. QR Codes2-dimensional bar codes ForSee Results, Jan 2011
  • 28. The SEXY ForSee Results, Jan 2011
  • 29. QR Code Collateral ForSee Results, Jan 2011
  • 30. QR Code Destinations ForSee Results, Jan 2011
  • 31. Mobile Apps are... Fun Useful Addictive Portable
  • 32. Think: Mobile as Touchpoint
  • 33. Make a mobile app
  • 34. App as Business: LikeList
  • 35. Touchpoint: Drinkulator
  • 36. What’s Next?
  • 37. Augmented Reality
  • 38. Augmented Reality
  • 39. Have Mobile Goals Build Serve Educate Support Sell
  • 40. Know Your Audience Drive Actions Nielsen Mar 2010; Brian Solis Apr 2010
  • 41. Mobile Marketing Aliza Sherman alizasherman.com aliza@mediaegg.com