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Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
Mobile Marketing (The Good, The Awesome, The Sexy)
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Mobile Marketing (The Good, The Awesome, The Sexy)

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Presentation at Blogalicious 2011 about mobile marketing.

Presentation at Blogalicious 2011 about mobile marketing.

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Transcript

  • 1. About Mobile Marketing
  • 2. We Love Mobile 93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.
  • 3. We Love Social Mobile55% women surveyed use mobile socialnetworking compared to 45% men. Nielsen Mar 2010; Brian Solis Apr 2010
  • 4. Mobile Consumers84% of women going onlinevia their mobile device havenoticed mobile advertising.57% have clicked on amobile ad. MiBuys, May 2010
  • 5. M-Commerce is ComingMobile commerce for holiday shopping2010 increased by 550% over the sameperiod in 2009. ForSee Results, Jan 2011
  • 6. Think: Mobile Mobilized Sites  Mobile Ads  Mobile Apps  QR Codes  The Future
  • 7. Think: Mobile as Gateway Community Conversion Commerce
  • 8. Is Your Site Ready?
  • 9. Not Ready!
  • 10. Take Your Web Site
  • 11. View on a Phone
  • 12. Not Ready!
  • 13. Not Ready!
  • 14. Get a Mobile-Ready Site  Outerwoven  bMobilized  MoFuse  Mobify  Wirenode
  • 15. Now you’re ready!
  • 16. Text (SMS) Marketing  Subscription alerts  Mobile coupons  Mobile contests/voting  Redemption codes  Autoresponse
  • 17. Stay in TouchText aliza to 41242 and get ashort weekly message straightto your mobile phone. I’ll recommend a cool newmobile app you can check out!
  • 18. Market with Social Apps
  • 19. Marketing location
  • 20. Marketing interests
  • 21. Marketing with images
  • 22. Think: Mobile as Platform Conversation Curation Convenience Connection Collaboration
  • 23. Mobile Marketing is... Intimate Accessible Social Pervasive Location-aware
  • 24. Mobile Ads Ad Mob  Inneractive  iAd  inMobi  Mojiva ForSee Results, Jan 2011
  • 25. Mobile Ad Real Estate ForSee Results, Jan 2011
  • 26. Ad on Mobile To your mobile app  To your mobile-ready site  To a mobile destination page  To an action ForSee Results, Jan 2011
  • 27. QR Codes2-dimensional bar codes ForSee Results, Jan 2011
  • 28. The SEXY ForSee Results, Jan 2011
  • 29. QR Code Collateral ForSee Results, Jan 2011
  • 30. QR Code Destinations ForSee Results, Jan 2011
  • 31. Mobile Apps are... Fun Useful Addictive Portable
  • 32. Think: Mobile as Touchpoint
  • 33. Make a mobile app
  • 34. App as Business: LikeList
  • 35. Touchpoint: Drinkulator
  • 36. What’s Next?
  • 37. Augmented Reality
  • 38. Augmented Reality
  • 39. Have Mobile Goals Build Serve Educate Support Sell
  • 40. Know Your Audience Drive Actions Nielsen Mar 2010; Brian Solis Apr 2010
  • 41. Mobile Marketing Aliza Sherman alizasherman.com aliza@mediaegg.com

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