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Marketing to Women Online

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This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.

This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.

Published in: Business, Technology
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    Thank you for sharing. I allowed myself to add it to 'WOMEN in the WORLD ' Slideshare group . Feel free to join us. Thank you in advance for your participation and sharing your 'favorites'. .. With friendship from France. Bernard

    http://www.slideshare.net/group/women-in-the-world
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Transcript

  • 1. Reaching Women Making the Connection
  • 2. The Women's Power Story
    • Earning power
    • Purchasing power
    • CEO of household purchases
    • Tech savvy
    • Internet integration
  • 3. 4 C's Women's Want Online
    • Communication
    • Connection
    • Community
    • Convenience
  • 4. Communication
    • Family
    • Friends
    • Co-workers
    • Network
    • Businesses
    • Public
  • 5. Connection
    • People
      • Staying in touch
      • Making contacts
      • Doing business
    • Information
      • Research
      • Education
      • Planning
  • 6. Community
    • Focused
    • Like-minded
    • Shared experiences
    • Advice
    • Support
    • Reduce isolation
    • Expand connections
  • 7. Convenience
    • Speed
    • Efficiency
      • One-click
    • Useful tools
      • Email
      • Web
      • Web apps
  • 8. Where the Women Are
    • Email
    • Instant messaging
    • Email lists
    • Web-based forums & Blogs
    • Social networks
    • Microblogs
  • 9. Email
    • Most popular app
    • Personal
    • Professional
    • Expectation of Privacy
    • Spam blockers
      • Subscribe options
      • Opt In vs. Opt Out
      • Provide instructions
  • 10. Email Lists
    • Yahoo groups, Google groups
    • Site-related
    • Organization-related
    • Topic-related
    • Moderated vs. Discussion
  • 11. Social Networks
    • Professional
    • General Interest
    • Special Interest
    • Moms Networks
  • 12. Professional & General
    • LinkedIn
    • Plaxo
    • Facebook
    • Friendster
    • Flickr
    • Bebo
  • 13. Special Interest Networks
    • MySpace
    • Flixter
    • Vibe
    • Pets
      • Cats
      • Dogs (Dogster)‏
    • Travel
  • 14. Moms Networks
    • MayasMom.com
    • WorkItMom.com
    • MomsCafe.com
    • MomsOnline.com
  • 15. Web-based Forums & Blogs
    • Babycentral.com
    • Revolutionhealth.com
    • Bookieboo.com
    • DivineCaroline.com
    • WorkItMom.com
    • Parenting
    • Health
    • Fitness
    • Fashion
    • Travel
    • Relationships
    • Lifestyle
    • Career
    • Business
  • 16. Microblogging
    • Twitter
    • Jaiku
    • Pownce
    • Tumblr
  • 17. Create or Partner with...
    • Email lists (groups)‏
    • Web-based forums
    • Social networks
      • Ning.com
    • Blogs & Microblogs
  • 18. Overcoming Barriers
    • Value
      • What's in it for me?
    • Trust
      • Who are you?
    • Privacy
      • Am I safe?
    • Security
      • Is my information safe?
    • Referrals
    • Relationships

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