Marketing to Women Online
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Marketing to Women Online - Presentation Transcript
- Reaching Women Making the Connection
- The Women's Power Story
- Earning power
- Purchasing power
- CEO of household purchases
- Tech savvy
- Internet integration
- 4 C's Women's Want Online
- Communication
- Connection
- Community
- Convenience
- Communication
- Family
- Friends
- Co-workers
- Network
- Businesses
- Public
- Connection
- People
- Staying in touch
- Making contacts
- Doing business
- Information
- Research
- Education
- Planning
- Community
- Focused
- Like-minded
- Shared experiences
- Advice
- Support
- Reduce isolation
- Expand connections
- Convenience
- Speed
- Efficiency
- One-click
- Useful tools
- Web
- Web apps
- Where the Women Are
- Instant messaging
- Email lists
- Web-based forums & Blogs
- Social networks
- Microblogs
- Email
- Most popular app
- Personal
- Professional
- Expectation of Privacy
- Spam blockers
- Subscribe options
- Opt In vs. Opt Out
- Provide instructions
- Email Lists
- Yahoo groups, Google groups
- Site-related
- Organization-related
- Topic-related
- Moderated vs. Discussion
- Social Networks
- Professional
- General Interest
- Special Interest
- Moms Networks
- Professional & General
- Plaxo
- Friendster
- Flickr
- Bebo
- Special Interest Networks
- MySpace
- Flixter
- Vibe
- Pets
- Cats
- Dogs (Dogster)
- Travel
- Moms Networks
- MayasMom.com
- WorkItMom.com
- MomsCafe.com
- MomsOnline.com
- Web-based Forums & Blogs
- Babycentral.com
- Revolutionhealth.com
- Bookieboo.com
- DivineCaroline.com
- WorkItMom.com
- Parenting
- Health
- Fitness
- Fashion
- Travel
- Relationships
- Lifestyle
- Career
- Business
- Microblogging
- Jaiku
- Pownce
- Tumblr
- Create or Partner with...
- Email lists (groups)
- Web-based forums
- Social networks
- Ning.com
- Blogs & Microblogs
- Overcoming Barriers
- Value
- What's in it for me?
- Trust
- Who are you?
- Privacy
- Am I safe?
- Security
- Is my information safe?
- Referrals
- Relationships
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