Marketing on a Shoestring - Social <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
traditional to internet <ul><li>Print collateral </li></ul><ul><li>Press person/dept </li></ul><ul><li>Press releases </li...
to social media marketing Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text cha...
blogs <ul><li>posts vs. articles </li></ul><ul><li>time- and date-stamped </li></ul><ul><li>frequency </li></ul><ul><li>ed...
 
 
social media newsroom <ul><li>embedded </li></ul><ul><li>video </li></ul><ul><li>audio </li></ul><ul><li>high resolution i...
social media releases <ul><li>various content lengths  </li></ul><ul><li>embedded social tools </li></ul><ul><li>comments ...
 
 
 
 
microblogs <ul><li>Twitter, Plurk, Kwippy, Tumblr, Posterous </li></ul><ul><li>140 character messages </li></ul><ul><li>de...
 
 
 
rss <ul><li>plain text version of blog content </li></ul><ul><li>subscription by email </li></ul><ul><li>subscribe to feed...
 
social networks <ul><li>Facebook, LinkedIn, MySpace, Bebo </li></ul><ul><li>profiles, status updates, friends, inboxes </l...
 
 
virtual world events <ul><li>3-dimensional virtual environments, avatars </li></ul><ul><li>Panels, presentations, appearan...
 
 
 
 
social ads <ul><li>easy to create </li></ul><ul><li>highly targeted </li></ul><ul><li>establish run time </li></ul><ul><li...
 
 
 
it’s the relationships <ul><li>Exchange vcards, get Poken </li></ul><ul><li>Ask permission  </li></ul><ul><li>Process busi...
Questions? Next Up: What did Obama do?
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Marketing & Social Media Marketing on a Shoestring - Part 3

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Part 3 of 4 - Social media marketing tactics

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Marketing & Social Media Marketing on a Shoestring - Part 3

  1. 1. Marketing on a Shoestring - Social <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
  2. 2. traditional to internet <ul><li>Print collateral </li></ul><ul><li>Press person/dept </li></ul><ul><li>Press releases </li></ul><ul><li>Direct mail </li></ul><ul><li>Newsletters </li></ul><ul><li>Gatherings </li></ul><ul><li>Events </li></ul><ul><li>Advertising </li></ul>Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads
  3. 3. to social media marketing Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads Blogs Social media newsroom Social media releases Microblogs RSS Social networks Virtual world events Social ads social
  4. 4. blogs <ul><li>posts vs. articles </li></ul><ul><li>time- and date-stamped </li></ul><ul><li>frequency </li></ul><ul><li>editorial calendar </li></ul><ul><li>comments </li></ul><ul><li>multimedia content </li></ul>social
  5. 7. social media newsroom <ul><li>embedded </li></ul><ul><li>video </li></ul><ul><li>audio </li></ul><ul><li>high resolution images </li></ul><ul><li>searchable content </li></ul><ul><li>prominent contact info </li></ul>social
  6. 8. social media releases <ul><li>various content lengths </li></ul><ul><li>embedded social tools </li></ul><ul><li>comments </li></ul><ul><li>embedded multimedia </li></ul><ul><li>short URL </li></ul><ul><li>toolkit with each release </li></ul>social
  7. 13. microblogs <ul><li>Twitter, Plurk, Kwippy, Tumblr, Posterous </li></ul><ul><li>140 character messages </li></ul><ul><li>desktop applications </li></ul><ul><li>mobile access </li></ul><ul><li>fans, followers, following </li></ul><ul><li>gateways </li></ul>social
  8. 17. rss <ul><li>plain text version of blog content </li></ul><ul><li>subscription by email </li></ul><ul><li>subscribe to feed </li></ul><ul><li>feed readers - Google </li></ul><ul><li>embedded “widgets” </li></ul><ul><li>cross-integrate </li></ul>social
  9. 19. social networks <ul><li>Facebook, LinkedIn, MySpace, Bebo </li></ul><ul><li>profiles, status updates, friends, inboxes </li></ul><ul><li>video & photo sharing </li></ul><ul><li>niche networks </li></ul><ul><li>friend management </li></ul><ul><li>exponential reach </li></ul>social
  10. 22. virtual world events <ul><li>3-dimensional virtual environments, avatars </li></ul><ul><li>Panels, presentations, appearances </li></ul><ul><li>Concerts, parties, dances </li></ul><ul><li>Offline/online events </li></ul><ul><li>Augmenting social media </li></ul><ul><li>PR/marketing assets </li></ul>social
  11. 27. social ads <ul><li>easy to create </li></ul><ul><li>highly targeted </li></ul><ul><li>establish run time </li></ul><ul><li>set your price point </li></ul><ul><li>warm leads </li></ul><ul><li>measurable </li></ul>social
  12. 31. it’s the relationships <ul><li>Exchange vcards, get Poken </li></ul><ul><li>Ask permission </li></ul><ul><li>Process business cards - CardScan, Evernote, Shoeboxed </li></ul><ul><li>Use a CRM - Salesforce, Batchblue </li></ul><ul><li>Stay in touch - LinkedIn, Facebook, Twitter </li></ul>social
  13. 32. Questions? Next Up: What did Obama do?
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