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Marketing & Social Media Marketing on a Shoestring - Part 3

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Part 3 of 4 - Social media marketing tactics

Part 3 of 4 - Social media marketing tactics

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  • 1. Marketing on a Shoestring - Social
    • Wyoming
    • July 2009
  • 2. traditional to internet
    • Print collateral
    • Press person/dept
    • Press releases
    • Direct mail
    • Newsletters
    • Gatherings
    • Events
    • Advertising
    Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads
  • 3. to social media marketing Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads Blogs Social media newsroom Social media releases Microblogs RSS Social networks Virtual world events Social ads social
  • 4. blogs
    • posts vs. articles
    • time- and date-stamped
    • frequency
    • editorial calendar
    • comments
    • multimedia content
    social
  • 5.  
  • 6.  
  • 7. social media newsroom
    • embedded
    • video
    • audio
    • high resolution images
    • searchable content
    • prominent contact info
    social
  • 8. social media releases
    • various content lengths
    • embedded social tools
    • comments
    • embedded multimedia
    • short URL
    • toolkit with each release
    social
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. microblogs
    • Twitter, Plurk, Kwippy, Tumblr, Posterous
    • 140 character messages
    • desktop applications
    • mobile access
    • fans, followers, following
    • gateways
    social
  • 14.  
  • 15.  
  • 16.  
  • 17. rss
    • plain text version of blog content
    • subscription by email
    • subscribe to feed
    • feed readers - Google
    • embedded “widgets”
    • cross-integrate
    social
  • 18.  
  • 19. social networks
    • Facebook, LinkedIn, MySpace, Bebo
    • profiles, status updates, friends, inboxes
    • video & photo sharing
    • niche networks
    • friend management
    • exponential reach
    social
  • 20.  
  • 21.  
  • 22. virtual world events
    • 3-dimensional virtual environments, avatars
    • Panels, presentations, appearances
    • Concerts, parties, dances
    • Offline/online events
    • Augmenting social media
    • PR/marketing assets
    social
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. social ads
    • easy to create
    • highly targeted
    • establish run time
    • set your price point
    • warm leads
    • measurable
    social
  • 28.  
  • 29.  
  • 30.  
  • 31. it’s the relationships
    • Exchange vcards, get Poken
    • Ask permission
    • Process business cards - CardScan, Evernote, Shoeboxed
    • Use a CRM - Salesforce, Batchblue
    • Stay in touch - LinkedIn, Facebook, Twitter
    social
  • 32. Questions? Next Up: What did Obama do?