Marketing on a Shoestring - Social Wyoming July 2009

Wyoming

July 2009

traditional to internet Print collateral Press person/dept Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads

Print collateral

Press person/dept

Press releases

Direct mail

Newsletters

Gatherings

Events

Advertising

to social media marketing Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads Blogs Social media newsroom Social media releases Microblogs RSS Social networks Virtual world events Social ads social

blogs posts vs. articles time- and date-stamped frequency editorial calendar comments multimedia content social

posts vs. articles

time- and date-stamped

frequency

editorial calendar

comments

multimedia content

social media newsroom embedded video audio high resolution images searchable content prominent contact info social

embedded

video

audio

high resolution images

searchable content

prominent contact info

social media releases various content lengths embedded social tools comments embedded multimedia short URL toolkit with each release social

various content lengths

embedded social tools

comments

embedded multimedia

short URL

toolkit with each release

microblogs Twitter, Plurk, Kwippy, Tumblr, Posterous 140 character messages desktop applications mobile access fans, followers, following gateways social

Twitter, Plurk, Kwippy, Tumblr, Posterous

140 character messages

desktop applications

mobile access

fans, followers, following

gateways

rss plain text version of blog content subscription by email subscribe to feed feed readers - Google embedded “widgets” cross-integrate social

plain text version of blog content

subscription by email

subscribe to feed

feed readers - Google

embedded “widgets”

cross-integrate

social networks Facebook, LinkedIn, MySpace, Bebo profiles, status updates, friends, inboxes video & photo sharing niche networks friend management exponential reach social

Facebook, LinkedIn, MySpace, Bebo

profiles, status updates, friends, inboxes

video & photo sharing

niche networks

friend management

exponential reach

virtual world events 3-dimensional virtual environments, avatars Panels, presentations, appearances Concerts, parties, dances Offline/online events Augmenting social media PR/marketing assets social

3-dimensional virtual environments, avatars

Panels, presentations, appearances

Concerts, parties, dances

Offline/online events

Augmenting social media

PR/marketing assets

social ads easy to create highly targeted establish run time set your price point warm leads measurable social

easy to create

highly targeted

establish run time

set your price point

warm leads

measurable

it’s the relationships Exchange vcards, get Poken Ask permission Process business cards - CardScan, Evernote, Shoeboxed Use a CRM - Salesforce, Batchblue Stay in touch - LinkedIn, Facebook, Twitter social

Exchange vcards, get Poken

Ask permission

Process business cards - CardScan, Evernote, Shoeboxed

Use a CRM - Salesforce, Batchblue

Stay in touch - LinkedIn, Facebook, Twitter

Questions? Next Up: What did Obama do?