Your SlideShare is downloading. ×
0
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Marketing & Social Media Marketing on a Shoestring - Part 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing & Social Media Marketing on a Shoestring - Part 2

349

Published on

Part 2 of 4 of presentation covering Internet marketing

Part 2 of 4 of presentation covering Internet marketing

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
349
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Marketing on a Shoestring - Internet <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
  2. internet marketing <ul><li>Print collateral </li></ul><ul><li>Press person/dept </li></ul><ul><li>Press releases </li></ul><ul><li>Direct mail </li></ul><ul><li>Newsletters </li></ul><ul><li>Gatherings </li></ul><ul><li>Events </li></ul><ul><li>Advertising </li></ul>Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads internet
  3. web sites <ul><li>Static vs. interactive </li></ul><ul><li>Content </li></ul><ul><li>Images </li></ul><ul><li>Multimedia </li></ul><ul><li>Contact mechanisms </li></ul><ul><li>Sales engines </li></ul>internet
  4. online press room <ul><li>Fact sheets </li></ul><ul><li>Talking points </li></ul><ul><li>Press kit </li></ul><ul><li>Photos </li></ul><ul><li>Contact information </li></ul>internet
  5. e-releases <ul><li>Shorter </li></ul><ul><li>PDF vs. email text </li></ul><ul><li>Free wire services </li></ul><ul><li>Fee wire services </li></ul><ul><li>Links </li></ul><ul><li>Contact info </li></ul>internet
  6. email campaigns <ul><li>Permission-based marketing </li></ul><ul><li>Build list vs. buy list </li></ul><ul><li>Opt in vs. opt out </li></ul><ul><li>Frequency </li></ul><ul><li>Action-oriented </li></ul><ul><li>Measurements </li></ul>internet
  7. e-newsletters <ul><li>HTML vs. text </li></ul><ul><li>Email vs. 3rd party services </li></ul><ul><li>Building list </li></ul><ul><li>Frequency </li></ul><ul><li>Value </li></ul><ul><li>Actions </li></ul>internet
  8. discussion forums <ul><li>Embedded or hosted </li></ul><ul><li>3rd party solutions </li></ul><ul><li>Moderate, administrate </li></ul><ul><li>Seed and weed </li></ul><ul><li>Cultivate </li></ul><ul><li>Terms of service </li></ul>internet
  9. text chats <ul><li>Chat application technology </li></ul><ul><li>Embedded or Hosted </li></ul><ul><li>Strategic topics </li></ul><ul><li>Frequency </li></ul><ul><li>Marketing </li></ul><ul><li>Archives </li></ul>internet
  10. banner ads <ul><li>Static vs. rich </li></ul><ul><li>Standard sizes, shapes </li></ul><ul><li>Placement </li></ul><ul><li>Pricing - CPM, PPC, PPA </li></ul><ul><li>Calls to action </li></ul><ul><li>Measurement - ROI </li></ul>internet
  11. it’s the relationships <ul><li>get business cards </li></ul><ul><li>ask permission </li></ul><ul><li>add to email list </li></ul><ul><li>stay in touch - email </li></ul><ul><li>stay in touch - tell a friend </li></ul><ul><li>build relationships </li></ul>internet
  12. Questions? Next Up: Social media marketing tactics

×