Marketing on a Shoestring - Internet Wyoming July 2009

Wyoming

July 2009

internet marketing Print collateral Press person/dept Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads internet

Print collateral

Press person/dept

Press releases

Direct mail

Newsletters

Gatherings

Events

Advertising

web sites Static vs. interactive Content Images Multimedia Contact mechanisms Sales engines internet

Static vs. interactive

Content

Images

Multimedia

Contact mechanisms

Sales engines

online press room Fact sheets Talking points Press kit Photos Contact information internet

Fact sheets

Talking points

Press kit

Photos

Contact information

e-releases Shorter PDF vs. email text Free wire services Fee wire services Links Contact info internet

Shorter

PDF vs. email text

Free wire services

Fee wire services

Links

Contact info

email campaigns Permission-based marketing Build list vs. buy list Opt in vs. opt out Frequency Action-oriented Measurements internet

Permission-based marketing

Build list vs. buy list

Opt in vs. opt out

Frequency

Action-oriented

Measurements

e-newsletters HTML vs. text Email vs. 3rd party services Building list Frequency Value Actions internet

HTML vs. text

Email vs. 3rd party services

Building list

Frequency

Value

Actions

discussion forums Embedded or hosted 3rd party solutions Moderate, administrate Seed and weed Cultivate Terms of service internet

Embedded or hosted

3rd party solutions

Moderate, administrate

Seed and weed

Cultivate

Terms of service

text chats Chat application technology Embedded or Hosted Strategic topics Frequency Marketing Archives internet

Chat application technology

Embedded or Hosted

Strategic topics

Frequency

Marketing

Archives

banner ads Static vs. rich Standard sizes, shapes Placement Pricing - CPM, PPC, PPA Calls to action Measurement - ROI internet

Static vs. rich

Standard sizes, shapes

Placement

Pricing - CPM, PPC, PPA

Calls to action

Measurement - ROI

it’s the relationships get business cards ask permission add to email list stay in touch - email stay in touch - tell a friend build relationships internet

get business cards

ask permission

add to email list

stay in touch - email

stay in touch - tell a friend

build relationships

Questions? Next Up: Social media marketing tactics