Marketing & Social Media Marketing on a Shoestring - Part 1
 

Marketing & Social Media Marketing on a Shoestring - Part 1

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Part 1 of 4 - presentation on traditional to Internet to social media marketing.

Part 1 of 4 - presentation on traditional to Internet to social media marketing.

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Marketing & Social Media Marketing on a Shoestring - Part 1 Marketing & Social Media Marketing on a Shoestring - Part 1 Presentation Transcript

  • Marketing on a Shoestring - Traditional
    • Wyoming
    • July 2009
    • Traditional marketing tactics
    • Internet marketing tactics
    • Social media marketing tactics
    marketing mix
  • traditional marketing
    • Print collateral
    • Press person/dept
    • Press releases
    • Direct mail
    • Newsletters
    • Gatherings
    • Events
    • Advertising
    traditional
  • traditional (Almost) Free Marketing Ideas
  • bylined articles
    • op-ed, community, guest column
    • pick your topic - timely, relevant
    • compose
    • hire someone to compose
    • pitch/distribute
    • leverage
    traditional
  • be a media resource
    • position as expert
    • identify media outlets
    • provide bio, talking points
    • offer to help
    • build relationships
    traditional
  • speak
    • define topics
    • refine presentation
    • provide value
    • pick venues
    • interact
    • build relationships
    traditional
  • in-kind sponsorships
    • provide goods or services
    • specify value
    • get credit
    • leverage the sponsorship
    • build relationships
    traditional
  • guerilla tactics
    • “think different”
    • be strategic
    • generate buzz
    • get coverage
    • leverage coverage
    • build relationships
    traditional
  • what else?
    • communicate message
    • build brand
    • draw attention
    • provide value
    • convert customers
    traditional
  • it’s the relationships
    • Get business cards
    • Ask permission
    • Organize cards
    • Stay in touch
    • Revisit cards
    • Make contact
    traditional
  • Next Up: Internet marketing tactics Questions?