Marketing on a Shoestring - Traditional <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
<ul><li>Traditional marketing tactics </li></ul><ul><li>Internet marketing tactics </li></ul><ul><li>Social media marketin...
traditional marketing <ul><li>Print collateral </li></ul><ul><li>Press person/dept </li></ul><ul><li>Press releases </li><...
traditional (Almost) Free Marketing Ideas
bylined articles <ul><li>op-ed, community, guest column </li></ul><ul><li>pick your topic - timely, relevant </li></ul><ul...
be a media resource <ul><li>position as expert </li></ul><ul><li>identify media outlets </li></ul><ul><li>provide bio, tal...
speak <ul><li>define topics  </li></ul><ul><li>refine presentation </li></ul><ul><li>provide value </li></ul><ul><li>pick ...
in-kind sponsorships <ul><li>provide goods or services  </li></ul><ul><li>specify value </li></ul><ul><li>get credit </li>...
guerilla tactics <ul><li>“think different” </li></ul><ul><li>be strategic </li></ul><ul><li>generate buzz </li></ul><ul><l...
what else? <ul><li>communicate message  </li></ul><ul><li>build brand </li></ul><ul><li>draw attention </li></ul><ul><li>p...
it’s the relationships <ul><li>Get business cards </li></ul><ul><li>Ask permission  </li></ul><ul><li>Organize cards </li>...
Next Up: Internet marketing tactics Questions?
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Marketing & Social Media Marketing on a Shoestring - Part 1

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Part 1 of 4 - presentation on traditional to Internet to social media marketing.

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Marketing & Social Media Marketing on a Shoestring - Part 1

  1. 1. Marketing on a Shoestring - Traditional <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
  2. 2. <ul><li>Traditional marketing tactics </li></ul><ul><li>Internet marketing tactics </li></ul><ul><li>Social media marketing tactics </li></ul>marketing mix
  3. 3. traditional marketing <ul><li>Print collateral </li></ul><ul><li>Press person/dept </li></ul><ul><li>Press releases </li></ul><ul><li>Direct mail </li></ul><ul><li>Newsletters </li></ul><ul><li>Gatherings </li></ul><ul><li>Events </li></ul><ul><li>Advertising </li></ul>traditional
  4. 4. traditional (Almost) Free Marketing Ideas
  5. 5. bylined articles <ul><li>op-ed, community, guest column </li></ul><ul><li>pick your topic - timely, relevant </li></ul><ul><li>compose </li></ul><ul><li>hire someone to compose </li></ul><ul><li>pitch/distribute </li></ul><ul><li>leverage </li></ul>traditional
  6. 6. be a media resource <ul><li>position as expert </li></ul><ul><li>identify media outlets </li></ul><ul><li>provide bio, talking points </li></ul><ul><li>offer to help </li></ul><ul><li>build relationships </li></ul>traditional
  7. 7. speak <ul><li>define topics </li></ul><ul><li>refine presentation </li></ul><ul><li>provide value </li></ul><ul><li>pick venues </li></ul><ul><li>interact </li></ul><ul><li>build relationships </li></ul>traditional
  8. 8. in-kind sponsorships <ul><li>provide goods or services </li></ul><ul><li>specify value </li></ul><ul><li>get credit </li></ul><ul><li>leverage the sponsorship </li></ul><ul><li>build relationships </li></ul>traditional
  9. 9. guerilla tactics <ul><li>“think different” </li></ul><ul><li>be strategic </li></ul><ul><li>generate buzz </li></ul><ul><li>get coverage </li></ul><ul><li>leverage coverage </li></ul><ul><li>build relationships </li></ul>traditional
  10. 10. what else? <ul><li>communicate message </li></ul><ul><li>build brand </li></ul><ul><li>draw attention </li></ul><ul><li>provide value </li></ul><ul><li>convert customers </li></ul>traditional
  11. 11. it’s the relationships <ul><li>Get business cards </li></ul><ul><li>Ask permission </li></ul><ul><li>Organize cards </li></ul><ul><li>Stay in touch </li></ul><ul><li>Revisit cards </li></ul><ul><li>Make contact </li></ul>traditional
  12. 12. Next Up: Internet marketing tactics Questions?

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