Marketing on a Shoestring - Traditional Wyoming July 2009

Wyoming

July 2009

Traditional marketing tactics Internet marketing tactics Social media marketing tactics marketing mix

Traditional marketing tactics

Internet marketing tactics

Social media marketing tactics

traditional marketing Print collateral Press person/dept Press releases Direct mail Newsletters Gatherings Events Advertising traditional

Print collateral

Press person/dept

Press releases

Direct mail

Newsletters

Gatherings

Events

Advertising

traditional (Almost) Free Marketing Ideas

bylined articles op-ed, community, guest column pick your topic - timely, relevant compose hire someone to compose pitch/distribute leverage traditional

op-ed, community, guest column

pick your topic - timely, relevant

compose

hire someone to compose

pitch/distribute

leverage

be a media resource position as expert identify media outlets provide bio, talking points offer to help build relationships traditional

position as expert

identify media outlets

provide bio, talking points

offer to help

build relationships

speak define topics refine presentation provide value pick venues interact build relationships traditional

define topics

refine presentation

provide value

pick venues

interact

build relationships

in-kind sponsorships provide goods or services specify value get credit leverage the sponsorship build relationships traditional

provide goods or services

specify value

get credit

leverage the sponsorship

build relationships

guerilla tactics “think different” be strategic generate buzz get coverage leverage coverage build relationships traditional

“think different”

be strategic

generate buzz

get coverage

leverage coverage

build relationships

what else? communicate message build brand draw attention provide value convert customers traditional

communicate message

build brand

draw attention

provide value

convert customers

it’s the relationships Get business cards Ask permission Organize cards Stay in touch Revisit cards Make contact traditional

Get business cards

Ask permission

Organize cards

Stay in touch

Revisit cards

Make contact

Next Up: Internet marketing tactics Questions?