Managing Social Media in 30 Minutes a Day

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From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. Also, a framework for saving time and being more efficient using social media.

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Managing Social Media in 30 Minutes a Day

  1. 1. ManagingYour Social Media in 30 Minutes a Day Aliza Sherman @alizasherman
  2. 2. Ultra-connected @alizasherman
  3. 3. Marketing Tools @alizasherman
  4. 4. Foursquare! Instagram! Flickr! Website/Blog! Twitter! YouTube! Facebook! Pinterest! Tumblr! Google+! LinkedIn! Vine! Marketing Outlets @alizasherman
  5. 5. Attention Span @alizasherman
  6. 6. Is ThisYou? @alizasherman
  7. 7. ?@alizasherman What should you do?
  8. 8. It’s not about technology. It’s about people. -  @alizasherman
  9. 9. 3principles
  10. 10. Craft effective content 1
  11. 11. @alizasherman Human
  12. 12. @alizasherman Visual
  13. 13. @alizasherman Action Oriented
  14. 14. Post Thoughtfully 2
  15. 15. @alizasherman Frequency Depends on your platform, your community,& your goals. 1x daily   5-7x daily   1x daily   20-30x daily  
  16. 16. Don’t be formulaic. Don’t overschedule. -  @alizasherman
  17. 17. @alizasherman Editorial CalendarCompany events Current events Promotions Themes Holidays
  18. 18. @alizasherman The Tools Monitor your community. Manage conversations. Track interactions.
  19. 19. @alizasherman Beware of the scheduling #fail
  20. 20. Engage your community 3
  21. 21. Attraction Reaction Interaction Actions
  22. 22. @alizasherman Be Magnetic
  23. 23. @alizasherman Don’t broadcast
  24. 24. @alizasherman Be Conversational
  25. 25. @alizasherman Be“shareworthy”
  26. 26. 30minutes
  27. 27. @alizasherman 5 minutes: Read
  28. 28. @alizasherman 5 minutes: Respond
  29. 29. @alizasherman 5 minutes: Reshare
  30. 30. @alizasherman Repeat
  31. 31. Be in the moment. Be real. -  @alizasherman
  32. 32. Success!
  33. 33. aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman

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