Managing Social Media in 30 Minutes a Day
 

Managing Social Media in 30 Minutes a Day

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From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. ...

From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. Also, a framework for saving time and being more efficient using social media.

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Managing Social Media in 30 Minutes a Day Managing Social Media in 30 Minutes a Day Presentation Transcript

  • ManagingYour Social Media in 30 Minutes a Day Aliza Sherman @alizasherman
  • Ultra-connected @alizasherman
  • Marketing Tools @alizasherman
  • Foursquare! Instagram! Flickr! Website/Blog! Twitter! YouTube! Facebook! Pinterest! Tumblr! Google+! LinkedIn! Vine! Marketing Outlets @alizasherman
  • Attention Span @alizasherman
  • Is ThisYou? @alizasherman
  • ?@alizasherman What should you do?
  • It’s not about technology. It’s about people. -  @alizasherman
  • 3principles
  • Craft effective content 1
  • @alizasherman Human
  • @alizasherman Visual
  • @alizasherman Action Oriented
  • Post Thoughtfully 2
  • @alizasherman Frequency Depends on your platform, your community,& your goals. 1x daily   5-7x daily   1x daily   20-30x daily  
  • Don’t be formulaic. Don’t overschedule. -  @alizasherman
  • @alizasherman Editorial CalendarCompany events Current events Promotions Themes Holidays
  • @alizasherman The Tools Monitor your community. Manage conversations. Track interactions.
  • @alizasherman Beware of the scheduling #fail
  • Engage your community 3
  • Attraction Reaction Interaction Actions
  • @alizasherman Be Magnetic
  • @alizasherman Don’t broadcast
  • @alizasherman Be Conversational
  • @alizasherman Be“shareworthy”
  • 30minutes
  • @alizasherman 5 minutes: Read
  • @alizasherman 5 minutes: Respond
  • @alizasherman 5 minutes: Reshare
  • @alizasherman Repeat
  • Be in the moment. Be real. -  @alizasherman
  • Success!
  • aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman