ManagingYour
Social Media
in 30 Minutes
a Day
Aliza Sherman
@alizasherman
Ultra-connected
@alizasherman
Marketing Tools
@alizasherman
Foursquare!
Instagram!
Flickr!
Website/Blog!
Twitter!
YouTube!
Facebook!
Pinterest!
Tumblr!
Google+!
LinkedIn!
Vine!
Marke...
Attention Span
@alizasherman
Is ThisYou?
@alizasherman
?@alizasherman
What should
you do?
It’s not about
technology. It’s
about people.
-  @alizasherman
3principles
Craft
effective
content
1
@alizasherman
Human
@alizasherman
Visual
@alizasherman
Action Oriented
Post
Thoughtfully
2
@alizasherman
Frequency
Depends on your platform,
your community,&
your goals.
1x daily	
   5-7x daily	
   1x daily	
   20...
Don’t be formulaic.
Don’t
overschedule.
-  @alizasherman
@alizasherman
Editorial
CalendarCompany events
Current events
Promotions
Themes
Holidays
@alizasherman
The Tools
Monitor your community.
Manage conversations.
Track interactions.
@alizasherman
Beware of the
scheduling #fail
Engage
your
community
3
Attraction
Reaction
Interaction
Actions
@alizasherman
Be Magnetic
@alizasherman
Don’t broadcast
@alizasherman
Be Conversational
@alizasherman
Be“shareworthy”
30minutes
@alizasherman
5 minutes:
Read
@alizasherman
5 minutes:
Respond
@alizasherman
5 minutes:
Reshare
@alizasherman
Repeat
Be in the moment.
Be real.
-  @alizasherman
Success!
aliza@mediaegg.com	
  
@alizasherman	
  
www.alizasherman.com	
  
	
  
Aliza Sherman
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Managing Social Media in 30 Minutes a Day

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From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. Also, a framework for saving time and being more efficient using social media.

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Managing Social Media in 30 Minutes a Day

  1. 1. ManagingYour Social Media in 30 Minutes a Day Aliza Sherman @alizasherman
  2. 2. Ultra-connected @alizasherman
  3. 3. Marketing Tools @alizasherman
  4. 4. Foursquare! Instagram! Flickr! Website/Blog! Twitter! YouTube! Facebook! Pinterest! Tumblr! Google+! LinkedIn! Vine! Marketing Outlets @alizasherman
  5. 5. Attention Span @alizasherman
  6. 6. Is ThisYou? @alizasherman
  7. 7. ?@alizasherman What should you do?
  8. 8. It’s not about technology. It’s about people. -  @alizasherman
  9. 9. 3principles
  10. 10. Craft effective content 1
  11. 11. @alizasherman Human
  12. 12. @alizasherman Visual
  13. 13. @alizasherman Action Oriented
  14. 14. Post Thoughtfully 2
  15. 15. @alizasherman Frequency Depends on your platform, your community,& your goals. 1x daily   5-7x daily   1x daily   20-30x daily  
  16. 16. Don’t be formulaic. Don’t overschedule. -  @alizasherman
  17. 17. @alizasherman Editorial CalendarCompany events Current events Promotions Themes Holidays
  18. 18. @alizasherman The Tools Monitor your community. Manage conversations. Track interactions.
  19. 19. @alizasherman Beware of the scheduling #fail
  20. 20. Engage your community 3
  21. 21. Attraction Reaction Interaction Actions
  22. 22. @alizasherman Be Magnetic
  23. 23. @alizasherman Don’t broadcast
  24. 24. @alizasherman Be Conversational
  25. 25. @alizasherman Be“shareworthy”
  26. 26. 30minutes
  27. 27. @alizasherman 5 minutes: Read
  28. 28. @alizasherman 5 minutes: Respond
  29. 29. @alizasherman 5 minutes: Reshare
  30. 30. @alizasherman Repeat
  31. 31. Be in the moment. Be real. -  @alizasherman
  32. 32. Success!
  33. 33. aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman
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