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Managing Social Media in 30 Minutes a Day
 

Managing Social Media in 30 Minutes a Day

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From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. ...

From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. Also, a framework for saving time and being more efficient using social media.

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    Managing Social Media in 30 Minutes a Day Managing Social Media in 30 Minutes a Day Presentation Transcript

    • ManagingYour Social Media in 30 Minutes a Day Aliza Sherman @alizasherman
    • Ultra-connected @alizasherman
    • Marketing Tools @alizasherman
    • Foursquare! Instagram! Flickr! Website/Blog! Twitter! YouTube! Facebook! Pinterest! Tumblr! Google+! LinkedIn! Vine! Marketing Outlets @alizasherman
    • Attention Span @alizasherman
    • Is ThisYou? @alizasherman
    • ?@alizasherman What should you do?
    • It’s not about technology. It’s about people. -  @alizasherman
    • 3principles
    • Craft effective content 1
    • @alizasherman Human
    • @alizasherman Visual
    • @alizasherman Action Oriented
    • Post Thoughtfully 2
    • @alizasherman Frequency Depends on your platform, your community,& your goals. 1x daily   5-7x daily   1x daily   20-30x daily  
    • Don’t be formulaic. Don’t overschedule. -  @alizasherman
    • @alizasherman Editorial CalendarCompany events Current events Promotions Themes Holidays
    • @alizasherman The Tools Monitor your community. Manage conversations. Track interactions.
    • @alizasherman Beware of the scheduling #fail
    • Engage your community 3
    • Attraction Reaction Interaction Actions
    • @alizasherman Be Magnetic
    • @alizasherman Don’t broadcast
    • @alizasherman Be Conversational
    • @alizasherman Be“shareworthy”
    • 30minutes
    • @alizasherman 5 minutes: Read
    • @alizasherman 5 minutes: Respond
    • @alizasherman 5 minutes: Reshare
    • @alizasherman Repeat
    • Be in the moment. Be real. -  @alizasherman
    • Success!
    • aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman