Managing Social Media in 30 Minutes a Day

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Managing Social Media in 30 Minutes a Day

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From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social......

From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. Also, a framework for saving time and being more efficient using social media.

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  • 1. ManagingYour Social Media in 30 Minutes a Day Aliza Sherman @alizasherman
  • 2. Ultra-connected @alizasherman
  • 3. Marketing Tools @alizasherman
  • 4. Foursquare! Instagram! Flickr! Website/Blog! Twitter! YouTube! Facebook! Pinterest! Tumblr! Google+! LinkedIn! Vine! Marketing Outlets @alizasherman
  • 5. Attention Span @alizasherman
  • 6. Is ThisYou? @alizasherman
  • 7. ?@alizasherman What should you do?
  • 8. It’s not about technology. It’s about people. -  @alizasherman
  • 9. 3principles
  • 10. Craft effective content 1
  • 11. @alizasherman Human
  • 12. @alizasherman Visual
  • 13. @alizasherman Action Oriented
  • 14. Post Thoughtfully 2
  • 15. @alizasherman Frequency Depends on your platform, your community,& your goals. 1x daily   5-7x daily   1x daily   20-30x daily  
  • 16. Don’t be formulaic. Don’t overschedule. -  @alizasherman
  • 17. @alizasherman Editorial CalendarCompany events Current events Promotions Themes Holidays
  • 18. @alizasherman The Tools Monitor your community. Manage conversations. Track interactions.
  • 19. @alizasherman Beware of the scheduling #fail
  • 20. Engage your community 3
  • 21. Attraction Reaction Interaction Actions
  • 22. @alizasherman Be Magnetic
  • 23. @alizasherman Don’t broadcast
  • 24. @alizasherman Be Conversational
  • 25. @alizasherman Be“shareworthy”
  • 26. 30minutes
  • 27. @alizasherman 5 minutes: Read
  • 28. @alizasherman 5 minutes: Respond
  • 29. @alizasherman 5 minutes: Reshare
  • 30. @alizasherman Repeat
  • 31. Be in the moment. Be real. -  @alizasherman
  • 32. Success!
  • 33. aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman