LinkedIn and Twitter: A Practical Guide
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LinkedIn and Twitter: A Practical Guide

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Presentation introducing how LinkedIn and Twitter work and how to use them for your professional life.

Presentation introducing how LinkedIn and Twitter work and how to use them for your professional life.

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  • 1. A Practical Guide to
  • 2. social mediaShiny New Social Thing Geo- Microblogs Networks Networks Blogs Video Sharing Augmented Reality Photo Sharing Social Gaming Website Content Rating Mobile Bookmark Sharing Cloud Working Podcasting Widgets RSS Feeds www.alizasherman.com
  • 3. social networks*profiles*connections*communicate*interact
  • 4. social network forprofessionals thathelps you leverageyour network.
  • 5. communications toolfor sharing andconsuming contentin 140 characters.
  • 6. tweet tweet
  • 7. *profile*contacts*updates*recommendations
  • 8. Profile
  • 9. Profile
  • 10. Contacts
  • 11. Updates
  • 12. Recommendations
  • 13. Apps
  • 14. *bio*following/followers*tweets*retweets
  • 15. Bio
  • 16. Followers/Following
  • 17. Tweets
  • 18. Retweets
  • 19. Which one?
  • 20. *fast-paced *measured*streaming *ebb & flow*information *connections*diverse *professional*who’s listening *who you know*current events *current jobs
  • 21. Who?
  • 22. Who are you trying to reach?
  • 23. How?
  • 24. How do they communicate?
  • 25. What?
  • 26. Introductions
  • 27. Do Deals
  • 28. Promote
  • 29. Sell
  • 30. GettingStarted
  • 31. Listen
  • 32. Ask
  • 33. Respond
  • 34. BestPractices
  • 35. Pick the Right Tools
  • 36. Pace Yourself
  • 37. Integrate
  • 38. presented by Aliza Sherman www.mediaegg.com aliza@mediaegg.com