Your Internet Marketing Toolkit <ul><li>Find & Use the Tools That Are Right For You </li></ul>Aliza Sherman
There are tools
And there are tools blogs  microblogs  podcasts  videocasts  photo sharing video sharing content rating bookmark sharing v...
Your (old) toolkit
social portfolios  Your  new  toolkit social resume  blogs  microblogs social networks  site enews Creative Freelancing Pe...
Huh?!
Argh!!
1. Build your brand
5 Ways to Build Your Brand 1. Establish a brand personality. 2. Be consistent. 3. Know your audience. 4. Share good inform...
2. Increase business inquiries
5 Ways to Increase Inquiries 1. Be clear about what you offer. 2. Provide gateways to YOU.  3. Give strategic contact poin...
3. Pick the right tools
5 Ways to Pick Your Tools 1. Start with three. 2. Avoid the hype.  3. Get recommendations. 4. Go for free first.  5. Pay f...
Your Toolkit Triad social portfolio  blog or microblog  social network
Your Toolkit Triad social portfolio
Coroflot
Behanced
design:related
Social Networks social network
Facebook pages vs. profiles
Facebook pages vs. profiles
flickr portfolios
social network groups
Blogs & Microblogs blog or microblog
blog portfolios
microblog as portfolio
microblog as gateway
5 Ways to Manage Your Presence 1. Focus on your objectives. 2. Don’t spread yourself too thin.  3. Integrate everything. 4...
RSS: Integrate
15 Minutes a Day 15 minutes -  Check  for messages 15 minutes -  Scan  conversations 15 minutes -  Share  value
Manage: hootsuite
Manage: seesmic
Manage: tweetdeck
Manage: Mobile
Manage: hellotxt & ping.fm
Avoid overload
Don’t get lost
Network: Conversations
Measure
Hurray!!
 
<ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizas...
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Internet Marketing Tools & Social Media for Freelancers

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Presentation at Creative Freelancer Conference 2010 in Denver -

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Internet Marketing Tools & Social Media for Freelancers

  1. 1. Your Internet Marketing Toolkit <ul><li>Find & Use the Tools That Are Right For You </li></ul>Aliza Sherman
  2. 2. There are tools
  3. 3. And there are tools blogs microblogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis Web 2.0 Tools
  4. 4. Your (old) toolkit
  5. 5. social portfolios Your new toolkit social resume blogs microblogs social networks site enews Creative Freelancing Person
  6. 6. Huh?!
  7. 7. Argh!!
  8. 8. 1. Build your brand
  9. 9. 5 Ways to Build Your Brand 1. Establish a brand personality. 2. Be consistent. 3. Know your audience. 4. Share good information. 5. Make connections.
  10. 10. 2. Increase business inquiries
  11. 11. 5 Ways to Increase Inquiries 1. Be clear about what you offer. 2. Provide gateways to YOU. 3. Give strategic contact points. 4. Respond promptly. 5. Do good work.
  12. 12. 3. Pick the right tools
  13. 13. 5 Ways to Pick Your Tools 1. Start with three. 2. Avoid the hype. 3. Get recommendations. 4. Go for free first. 5. Pay for what works.
  14. 14. Your Toolkit Triad social portfolio blog or microblog social network
  15. 15. Your Toolkit Triad social portfolio
  16. 16. Coroflot
  17. 17. Behanced
  18. 18. design:related
  19. 19. Social Networks social network
  20. 20. Facebook pages vs. profiles
  21. 21. Facebook pages vs. profiles
  22. 22. flickr portfolios
  23. 23. social network groups
  24. 24. Blogs & Microblogs blog or microblog
  25. 25. blog portfolios
  26. 26. microblog as portfolio
  27. 27. microblog as gateway
  28. 28. 5 Ways to Manage Your Presence 1. Focus on your objectives. 2. Don’t spread yourself too thin. 3. Integrate everything. 4. Develop a system. 5. Find an assistant.
  29. 29. RSS: Integrate
  30. 30. 15 Minutes a Day 15 minutes - Check for messages 15 minutes - Scan conversations 15 minutes - Share value
  31. 31. Manage: hootsuite
  32. 32. Manage: seesmic
  33. 33. Manage: tweetdeck
  34. 34. Manage: Mobile
  35. 35. Manage: hellotxt & ping.fm
  36. 36. Avoid overload
  37. 37. Don’t get lost
  38. 38. Network: Conversations
  39. 39. Measure
  40. 40. Hurray!!
  41. 42. <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizasherman </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] et </li></ul>Aliza Sherman Photo from Wired.com

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