Internet Marketing Tools & Social Media for Freelancers

Your Internet Marketing Toolkit
Find & Use the Tools That Are Right For You
Aliza Sherman

There are tools

And there are tools blogs microblogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis Web 2.0 Tools

Your (old) toolkit

social portfolios Your new toolkit social resume blogs microblogs social networks site enews Creative Freelancing Person

Argh!!

1. Build your brand

5 Ways to Build Your Brand 1. Establish a brand personality. 2. Be consistent. 3. Know your audience. 4. Share good information. 5. Make connections.

2. Increase business inquiries

5 Ways to Increase Inquiries 1. Be clear about what you offer. 2. Provide gateways to YOU. 3. Give strategic contact points. 4. Respond promptly. 5. Do good work.

3. Pick the right tools

5 Ways to Pick Your Tools 1. Start with three. 2. Avoid the hype. 3. Get recommendations. 4. Go for free first. 5. Pay for what works.

Your Toolkit Triad social portfolio blog or microblog social network

Your Toolkit Triad social portfolio

Coroflot

Behanced

design:related

Social Networks social network

Facebook pages vs. profiles

flickr portfolios

social network groups

Blogs & Microblogs blog or microblog

blog portfolios

microblog as portfolio

microblog as gateway

5 Ways to Manage Your Presence 1. Focus on your objectives. 2. Don’t spread yourself too thin. 3. Integrate everything. 4. Develop a system. 5. Find an assistant.

RSS: Integrate

15 Minutes a Day 15 minutes - Check for messages 15 minutes - Scan conversations 15 minutes - Share value

Manage: hootsuite

Manage: seesmic

Manage: tweetdeck

Manage: Mobile

Manage: hellotxt & ping.fm

Avoid overload

Don’t get lost

Network: Conversations

Measure

Hurray!!

@alizasherman on Twitter
facebook.com/alizapilarsherman
linkedin.com/in/alizasherman
www.conversify.net
[email_address] et
Aliza Sherman Photo from Wired.com

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Internet Marketing Tools & Social Media for Freelancers

by Aliza Sherman on Jun 06, 2010

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Internet Marketing Tools & Social Media for Freelancers — Presentation Transcript