If Digital Marketing Had a Crystal Ball - Future Tech

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My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.

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If Digital Marketing Had a Crystal Ball - Future Tech

  1. 1. 1  1 If Digital Marketing Had a Crystal Ball Aliza Sherman
  2. 2. Essential Tool
  3. 3. Augmented Reality The Promise
  4. 4. QR Codes The Reality
  5. 5. Ubiquitous Marketing & Selling
  6. 6. 360 Degree Marketing ²  Experiential. Not just something to read; social, educational, emotional. ²  Immersive. Multiple touchpoints. ²  Predictive. Anticipates needs based on previous actions and purchases. ²  Invasive? Proximity awareness, push notifications, persistent.
  7. 7. M-Commerce I  think  the  biggest  technical   advancement  for  the  wine   industry  in  the  last  10  years   has  been  Square  -­‐  the  mobile   payments  pla>orm.  Square   allows  for  orders  to  be  taken   at  any  @me  or  place.   -­‐-­‐Cornelius  Geary,  CEO,   Firewater  Partners   “ ”
  8. 8. Geo-Fencing Technology that specifies a geographic point (latitude and longitude) and creates a virtual "fence" around that point of a specific radius.
  9. 9. Geo-Fencing
  10. 10. iBeacon Location-sensing technology built into Apple's iOS 7 operating system (or iBeacon apps for Android phones).
  11. 11. Estimote Beacons
  12. 12. ByteLight
  13. 13. ByteLight
  14. 14. Location Aware Push ²  Greet ²  Offer ²  Prep ²  Serve ²  Promote ²  Sell ²  Follow Up ²  Remind
  15. 15. Convenient or Creepy?
  16. 16. We have partnered with a company in SoCal that creates NFC and BLE bracelets. Wineries will have receivers in their wineries that will API into our software to notify them when they come on site. - Paul Mabry, Partner, Vintank “ ” Wearables
  17. 17. Wearables
  18. 18. Wearables
  19. 19. ²  Shopping List Fulfillment ²  Product Recommendations ²  Promotion Notifications ²  Event Access ²  Responsive Coupons ²  Pop-Up Sales ²  Suggested Recipes ²  Follow Up Meal Planning ²  Community Connections Activate
  20. 20. Remember ²  Create an experience. ²  Look for multiple touchpoints. ²  Get permission. ²  Provide service and convenience. ²  Make it effortless. ²  Measure, measure, measure.
  21. 21. What’s Next?
  22. 22. The Future is Coming
  23. 23. Embrace the Future ²  Aliza Sherman aliza@mediaegg.com alizasherman.com

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