How To Mobilize Your Blog #TypeACon

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Presentation for #TypeACon geared toward bloggers and content producers regarding making sure your blog is mobile-accessible, mobile apps, mobile stats, mobile advertising, marketing your blog via mobile, and using QR codes. Presented by Aliza Sherman @alizasherman & Shelly Kramer @shellykramer.

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How To Mobilize Your Blog #TypeACon

  1. 1. Mobilize Your Site
  2. 2. Predicting the future...
  3. 3. We Love Mobile. 93% of women surveyed feel they would be lost without their mobile device. MiBuys, May 2010 !
  4. 4. It’s not just smartphones...
  5. 5. It’s tablets, too.
  6. 6. What are you waiting for?
  7. 7. What is your mobile audience doing?
  8. 8. 1. Be practical. 2. Consider your goals. 3. Know your audience. 4. Don’t guess. Stats matter.
  9. 9. Is your site mobile-ready?
  10. 10. Your Site ...
  11. 11. On Wordpress
  12. 12. On Blogger
  13. 13. On Typepad
  14. 14. On a custom CMS
  15. 15. On a bad trip ….
  16. 16. Make a mobile-friendly site
  17. 17. Outerwoven
  18. 18. Mobify
  19. 19. Danger, Danger Will Robinson!
  20. 20. •  Every mobile browser renders differently. •  Page should expand to 100% width. •  Provide exit from mobile site to full website.
  21. 21. •  Make the content readable. •  Clear the clutter: sidebars drop down navigation are annoying. •  Make it easy: to take action, to buy product.
  22. 22. Make a mobile blog app
  23. 23. Outerwoven
  24. 24. Red Foundry
  25. 25. Your Stats Are Your Roadmap
  26. 26. Your Stats Are Your Roadmap
  27. 27. The new mobile “blogging”
  28. 28. The new mobile “blogging”
  29. 29. The new mobile “blogging”
  30. 30. Mobile Marketing
  31. 31. Mobile Ads
  32. 32. Inneractive
  33. 33. iAd
  34. 34. Mobile Ad Real Estate
  35. 35. QR codes
  36. 36. QR code promo items
  37. 37. Please don’t waste my time …
  38. 38. 1. Examine the destination. 2. Encourage measurable actions. 3. Enhance the experience.
  39. 39. Aliza Sherman SheKnowsSocial.com @alizasherman Shelly Kramer V3im.com @shellykramer

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